The Lean Content Marketing Blog

How to get more return on investment from content

Why Curation is the natural form of Mobile Publishing

As we launch Scoop.it on the iPhone today, we wanted to come back on what publishing had meant on mobile so far: photos, short videos, tweets and short-form content but not much publishing activity involving long form and richer content.

Curation is an opportunity to change that. Here’s why.

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Lord of Curation Series: Fiona Milburn

Fiona Milburn has lived in London, New York and Los Angeles, and is now based in New Zealand where she has her own production company, which specializes in visual effects, transmedia and technology based content for emerging platforms.  Fiona has also worked extensively with international corporations, creating entertainment whilst ensuring that the integrity of their brand is not compromised.

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Lord of Curation Series: Minter Dial

President and founder of The Myndset Company, Minter Dial is a Professional speaker, coach & consultant on Branding and Digital Marketing.  Prior to the Myndset, Minter led a 16-year international career with the L’Oréal Group.  He enjoyed 9 different assignments in France, England, USA and Canada, including being Managing Director Worldwide of Redken, heading the Canadian Professional Division and, in his last position, running eBusiness, Business Development and Education worldwide for L’Oreal’s Professional Products Division.  Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleu (1993).  He can be contacted at minter@themyndset.com or followed on Twitter @mdial.

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The demise of quality content on the web

This a great blog post from Rian van der Merwe , describing the noise you can find on the web now, and especially content just created for SEO purposes or advertisers. As many, Rian is tired of it. “I used to believe that if you write with passion and clarity about a topic you know well […]

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Do we need an Information Diet?

This makes me want to read the book and know more.  Clay Johnson seems to make an interesting parallel between the way we consume information today and the way we sometimes overconsume food. Leading to obesity and other health consequences. Are curators the chefs of the “nouvelle cuisine” of information? (Thanks to @Charles_Liebert for sharing […]

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Lord of Curation Series: Gust Mees

Gust MEES is an ICT course instructor with specialization on ICT Security. He is also a member of the “Advisory Board” of Luxembourg Safer Internet, called now BEESECURE, http://www.lisa-stopline.lu and an official partner of different Luxembourgish Government realizations, such as http://www.cases.lu and MySecureIt (in French) and member of the Internet Society Luxembourg http://www.isoc.lu

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The KPI's of Curation

I’ve been asked on Quora to answer this question and I felt it was worth detailing. Social Media provides us with great ways to measure success – whether at the individual or the business level – as well as actionnable items. And Social Curation has an important role to play.

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Adjustments following the launch of Scoop.it Business

Just a little more than 2 weeks ago, we had our big launch at Scoop.it: opening up the free version to all and at the same time, introducing Scoop.it Business, a premium version of Scoop.it for companies. This was of course a big milestone for us, after a very successful beta that helped us build […]

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Don't be a robot!

This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation is essentially the expression act of a human being. Building Thought Leadership through Content Curation View more presentations from Corinne […]

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Lord of Curation Series: Martin Gysler

Martin Gysler is a a self-entrepreneur for over 20 years. He has been active in various fields such as, insurance, real estate, sports and wellness.

As convinced autodidact, he always had a strong attraction to computers and the web. However, this area was little or no accessible to a lucrative business, so he had to wait to get into this sector. This is been done for some time now. Today, he has abandoned most of the other branches to devote himself to his main passion which is the web and social media.

He offer his services (advice, strategy, implementation and training) to individuals and companies wishing to gain a foothold and increase their presence in this sector.

It is ultimately what he has wanted to do for a long time and now is a dream come true!

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The Art of Curation Class at pariSoma: Teaching a Passion

Can you teach how to be authentic and engage online? I absolutely believe it especially when we talk about curation. We are all natural curators. We have all a passion, a message, a topic we love to focus on or to talk about with others.
This Monday, at pariSoma in San Francisco, it was “the art of curation” for me. I was introducing my series by presenting what a curator is to me, and exploring why curation is important for an individual or a brand in the digital age of information overload.

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Lord of Curation Series: Karen Dietz

Karen Dietz, owner of Just Story It, works with executives and companies in capturing and telling their most compelling stories to increase their influence in marketing, branding, and leadership activities. She has over 25 years in business consulting, training, facilitating, and organizational narratives. Withdoctorate in Folklore, Karen has been academically educated in storytelling and over the years has been trained by some of the nation’s top performance storytellers.  She draws on her experience in Fortune 500 companies, start-ups, and non-profit organizations to provide practical experience, guidance, and tools in working with stories that can be put to work immediately.

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Lord of Curation Series: Susan Bainbridge

Susan Bainbridge has been a leader and educator for the past 40 years. She has transformed students, teachers, schools, communities, institutions and businesses. She has met the challenge of change in her own culture and in different cultures in which she has lived and worked. Her ideas and philosophy of transformational leadership go far beyond the rhetoric of simply a ‘vision’ and she can articulate the process in such a way, that other potential leaders can understand the specifics and map out their personal journey to create and sustain positive change.

Susan understands the importance of maintaining an ‘online presence’. She can be found on all major social media sites as well as on her popular curated sites. She works regularly on her Scoop.it pages and sees curation as a very important aspect of her digital presence and personal development.

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Lord of Curation Series: Anise Smith

Anise Smith is a GRADUATE of Full Sail University with a Masters Degree in Internet Marketing. I Graduated in one year with a 3.71 GPA, then created Anise Smith Marketing to provide a total solutions avenue for Clients Marketing Needs. We offer a variety of options for new and established companies to promote their brand, including,Cutting Edge QR Code Marketing, Mobile Web , Custom Facebook iFrame Applications/Fan Pages, Print Services, Unique Custom QR CODE Promotional Products and the most cutting edge Internet Marketing services. So in essence we are the one stop shop for ALL of your marketing needs. Specializing in Mixing Traditional Marketing such as Print, Web and Promotional Products with New Media Marketing Technologies such as Social Medial Marketing, Mobile Marketing and Virtual Worlds. Throw in some Search Engine Optimization, Social Media Optimization and Web Analytics, now that’s what I call a Marketing Mix.

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Lord of Curation Series: Ammar Abdulhamid

Ammar Abdulhamid is a liberal democracy activist whose anti-regime activities led to his exile from Syria on September 7, 2005. He now lives in Silver Spring, Maryland, with his supporting family: his wife Khawla, and their two children: Oula (b. 1986) and Mouhanad (b. 1990). Ammar is the founder and director of the Tharwa Foundation, a nonprofit dedicated to democracy promotion in the Greater Middle East and North Africa region.

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Scoop.it introduces the Google +1 Button

Expressing yourself, sharing your passions and using curation to build the legitimacy of your expertise are strong pillars of the Scoop.it vision. They are the foundation of this strong idea that the time of curators is coming.

Each time we work on improving the experience of our community, we always keep in mind this constant aim: to augment your visibility as a talented curator.

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Lord of Curation Series: Beth Kanter

Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits.  She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that received Honorable Mention for the Terry McAdams Award.  Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing.

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Scoop.it introduces the Scoop.it Score

“Quality is not an act, it’s a habit.” -Aristotle said.

What makes your topic more relevant than any filter or aggregator? Your insights, your point of view, your editorial choice. In short, your personal engagement in the content you curate.

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Lord of Curation Series: Howard Rheingold

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Howard Rheingold is a critic, writer, and teacher; his specialties are on the cultural, social and political implications of modern communication media such as the Internetmobile telephony and virtual communities (a term he is credited with inventing). Check him out at http://twitter.com/hrheingold, http://www.rheingold.comhttp://www.smartmobs.com, and http://www.rheingold.com/university “Rheingold U! What it is —> is —>up to us.”

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Lord of Curation Series: Maddie Grant

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Maddie Grant, CAE is the co-author of Open Community: a little book of big ideas for associations navigating thesocial web andHumanize: How People-Centric Organizations Succeed in a Social World. Maddie is also the lead editor for SocialFishing, one of the most visited and respected blogs written for association executives, where she gets to express her viewpoint as a classic Gen-X early adopter and “shiny new toy” addict. As the chief social media strategist for SocialFish, Maddie draws from more than 10 years of experience in marketing, communications, and international business operations to help associations large and small build capacity for using social media to achieve business results.  Find Maddie at www.socialfish.org.

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Don’t Be a Cause without a Context

Don’t Be a Cause without a Context
Context is always the key, especially for our community of curators that know that it allows instantly to give more visibility to your passion, expertise or voice.

We know that the digital environment created a very powerful context. The web has become the world’s largest pulpit.

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Lord of Curation Series – Daniel Watson

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.


Daniel Watson is an Experienced Director, Senior Executive, Business Owner, Management Consultant and SME Business Transformation Specialist with broad experience in a range of Australian industries and sectors.

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Lord of Curation Series: Ken Kaplan

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.

“All we have to decide is what to do with the information that is given us.”


Ken Kaplan is a family guy interested in technology, photography, video making and travel, especially between San Francisco and Italy. He is a communications strategist and multimedia journalist for @IntelFreePress, the tech news bureau inside Intel.

What is curation to you?

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Scoop.it Developper Challenge

Scoop.it, a multimedia content curation publication platform, is launching a Developer Challenge open to all software developers to create iPhone, Android, and iPad applications.

Enter the challenge for a chance to win $1,000 (first place) or an HTC Desire S phone (second place)!

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Is Curation The Future of The Social Web?

Curation event
Last Monday Scoop.it was invited by pariSoma to partake in a panel discussing: “is curation the future of the Social Web?” With Burt Herman from Storify and Chris McCann from StartupDigest, Guillaume Decugis our CEO, discussed the new social behavior that curation represents online. The debate was moderated by Ben Parr, Mashable’s editor-at-large.
The first question from Ben Parr was legitimate. ”What’s the hell is curation?”

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Explore The Scoop.it Community

Since the beginning of the Scoop.it adventure, we have envisioned our platform as a new way to share and to be heard on the web in the Age of Information Abundance. We are thrilled by the intelligent content you have collectively built.

Scoop.it does not simply contain absolute knowledge. It is a place where different viewpoints and opinions collide, where mutual expertise shapes information, where the power of collaboration gives you a picture drawn by humans.

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