A couple of weeks ago, I was presenting to the marketing team of a large European company that was visiting Silicon Valley to better understand the impact of technology on their business. As I was preparing,…
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How long does it usually take you to write a good blog post? I’m talking about the entire process, from start to finish: the research, writing, sources, links, images, CTAs, reviewing, proofreading, publishing, etc.? We…
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Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough…
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As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to…
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Blogging undergoes changes from year to year, but rarely do you see classic blog post formats and structures go out of style. These stick around because they’re effective. This year, you’ll want to focus on…
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Are you in the content marketing business, or are you in the content creation business? Is there a difference?
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We’re in a groove here on the Scoop.it blog—an email groove. In Getting Started with Email Marketing, you learned why email’s a must in your digital marketing mix, how to get started by selecting a…
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It’s that time of the year when there will be much focus on devising marketing strategies that will help improve this year’s marketing efforts – including your content marketing. After looking at your last year’s…
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There is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for…
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Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how…
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As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely…
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Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques to find…
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It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions….
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We just had our most-attended webinar ever, focusing with my friend Steve from Buzzsumo on a hot topic for content marketers as we start the year: how to generate ROI from your content marketing in…
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With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities….
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“Things became very different with Twitter and Facebook status updates. The updates gave people who were writing long-form articles the ability to publish stream of consciousness–style instead.”
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What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not…
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Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot…
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Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a…
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Content Marketing ROI can take time to achieve. Even with the best content and the smartest strategy, it can take weeks or months to build the right audience and see the compounding benefits that cumulate…
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We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take…
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This is my favorite content marketing quote: “Our goal is to create the least amount of content with the maximum amount of impact.” Robert Rose, Chief Strategy Officer for the Content Marketing Institute Here’s the…
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“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a…
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Who doesn’t want to be next to the cool person at a party? He or she is the one in the know. Everything they talk about is interesting and is usually about something other than…
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It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a…
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More and more these days, people’s first impression of you and your business occurs online. Think about it: how often do you just go to a restaurant without first sweeping the internet, checking Yelp’s reviews…
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Business blog trends of 2015 based on research by Orbit Media Studios are captured in this post and infographic. How does your business blog compare?
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Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can…
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We’ve been on a rough ride lately with an update of our suggestion engine that didn’t go as planned. We’ve had a chance to discuss with some of you who reached out through our support system…
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It’s no secret that content marketing and influencer marketing are two peas in a pod. Influencers can get your content in front of the right people and inspire their loyal followers to fall in love…
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