Best of content marketing articles, Q4 2015
We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take…
Read MoreContent Marketing
How to reformat one piece of content into an entire marketing campaign
This is my favorite content marketing quote: “Our goal is to create the least amount of content with the maximum amount of impact.” Robert Rose, Chief Strategy Officer for the Content Marketing Institute Here’s the…
Read MoreWhat makes people click? 13 ways to write irresistible calls to action
“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a…
Read MoreHow brand journalism is like being next to a cool person at a party
Who doesn’t want to be next to the cool person at a party? He or she is the one in the know. Everything they talk about is interesting and is usually about something other than…
Read MoreHow to use surveys for content marketing
It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a…
Read MoreBlogging for content marketing: how often, how long and how much time?
Business blog trends of 2015 based on research by Orbit Media Studios are captured in this post and infographic. How does your business blog compare?
Read MoreOur 5 best Content Marketing reports of 2015
Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can…
Read MoreMaster your content strategy with influencer engagement
It’s no secret that content marketing and influencer marketing are two peas in a pod. Influencers can get your content in front of the right people and inspire their loyal followers to fall in love…
Read MoreContent Marketers: 8 ways to get fired in 2016
Content Marketing is maturing fast. From an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will…
Read MoreHow much does Content Marketing Software cost?
As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content…
Read MoreA year ago, I made this prediction for content marketing…
Content marketing Institute’s founder Joe Pulizzi does a yearly round-up of influencers’ prediction for content marketing collecting thoughts from various industry influencers. I was honored to contribute last year and here’s what I had in mind….
Read More6 tips to be a more efficient content marketer
Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have…
Read MoreWhy you need content marketing software
Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.
Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.
The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.
Read MoreContent marketing for politicians: don’t underestimate its value!
The average American voter is unaware of the pervasiveness of calculated marketing within political campaigning. However, as marketers, we’re extremely cognizant of just how much branding goes into campaigning efforts – at any level. And…
Read MoreContent co-creation: what is it and how to do it
Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And…
Read MoreIt is time to hold Marketing to a quota
Marketing is no longer a cost center, and instead is on the other side of the ledger where they belong.
Read MoreA beginner’s guide to content curation
Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be…
Read MoreGetting started with Content Marketing – Hubspot & Scoop.it’s complete guide
To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the…
Read More3 ways your brand’s online community can lift engagement
Achieving high engagement levels — and lifting them even higher — is one of the biggest challenges to operating a successful online community. How to keep community members active and engaged received a lot of…
Read More6 simple steps to create killer content
Do you ever wonder how some people come up with great content consistently, with no struggles? I used to. I often found myself shuffling the topics in my sparkfile, trying to pick the one to…
Read MoreHow to create content for every stage of the buyer’s journey
Imagine: You spend a year building a relationship with a high-value client. On the day you’re set to close on a huge deal, you walk into the conference room… and start explaining what your company…
Read MoreHow to build a profitable social media presence using PRISM
Can you make money from social media? Absolutely! If you understand the process. How to build a profitable social media presence using the PRISM strategy In this post we are going to show you how…
Read More5 keys to effectively use images that complement your blogging efforts
While finding skilled writers and editors may be paramount to your content marketing efforts, it’s critical that you don’t forget about imagery and visual content. When it comes to positioning your blog as a premier…
Read MoreEmail marketing best practices: how to boost click-through rates by 800%
It was obvious our email marketing strategy wasn’t working. In fact, it was abysmal. Every week we publish new content and send it in an email to our blog subscribers, but nothing seems to get…
Read MoreContent Marketing ROI: how to define, measure and improve content effectiveness
55% of B2B marketers are unsure of the effectiveness of their content marketing. Damn… 55%! In 2015, in the age of digital and big data, we have a majority of marketers pretty much not knowing what…
Read MoreThe pros and cons of marketing automation
The days of easy marketing are over. You can no longer just buy a few ad spots and get results. Customers and clients today expect more. To get in front of them and get them…
Read MoreContent everywhere: connect Scoop.it to your favorite apps with Zapier
Discovering good content about your topics you can re-use to grow your thought leadership and increase traffic to your content can be a tough task. There are quite a few tasks to do: – researching…
Read More4 ways to use interactive content in marketing
While there’s nothing wrong with standard text-based content, it’s important that businesses develop alternative methods for “spicing things up.” When used in conjunction with quality articles, blog posts, and website copy, interactive features can really…
Read MoreThe best content marketing tools for the measuring phase (6/6)
Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for…
Read MoreOn track to Content Marketing ROI? Take the 5′ test
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of…
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