Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses…
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Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are…
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It is every blogger’s dream to churn content that people love reading. In addition, good content gets you followers which in turn gets you more sales. Writing great content is not everyone’s cup of tea….
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The content marketing industry is as active and lucrative as it’s ever been. But along with steady growth has come an increase in the overall level of competition. As a new content marketing agency, you’ll…
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Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility,…
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In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these…
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In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event…
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Infographics are red hot. If you want to develop better content for your brand, you need to be devoting some of your resources towards infographic creation. But what are you supposed to do if you…
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The time to launch your startup is now. Over $15 billion in venture capital was invested into startups in the second quarter of 2016 alone. There’s never been so much money pumped into the startup ecosystem, and…
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Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing…
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Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for…
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There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get…
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You know how “a picture is both a thousand words”, right?Well, sometimes just showing an example is the best way to illustrate an idea.In that spirit, it seemed about time for a round up of…
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There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to…
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Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs…
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Let’s face it, social media is a world of its own. From viral videos of animals to brash tweets from celebrities, the social sphere is impossible to escape. But more than that—it’s hard for new…
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A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team, that it’s…
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Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this: Or…
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It’s one thing to think you know what your audience wants to read. It’s another to actually take the time to figure out what they want and strategically craft content around these cravings. Are you…
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You know content marketing can bring your site more traffic. But could it actually improve the conversion rate of that traffic? Yes. And there’s quite a lot of evidence to prove it. But it’s not…
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
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A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether…
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Sometimes all you need to do is spend some time on social media studying what people are sharing to get an idea of what type of content currently works best online. What you’ll discover is…
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The infinite monkey theorem states that a group of monkeys hitting random keys on a typewriter for an infinite amount of time will eventually produce Macbeth in its entirety. It turns out there’s no need…
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Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals…
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Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at…
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How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were…
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Nobody wants to knock your focus. But sometimes we content marketers get so focused on creating more and more content – or getting more and more leads – that we lose sight of really important…
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Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up…
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