You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers:…
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So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is…
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The principle of content marketing is simple: Content attracts an audience and builds trust. Trust, over time, becomes sales. Making that work in the real world is harder than it sounds. That doesn’t mean it…
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If you’ve yet to include SMS in your content marketing strategy, then it’s imperative that your reconsider your priorities. SMS marketing will yield tremendous value in 2017 and you’ll want to be a part of…
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So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that…
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How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance?…
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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume…
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
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Picture this: You’ve just finished a terrific new ebook. You’re laying out the landing page for it. And because the whole point of publishing this ebook is to attract new leads, you… don’t require people…
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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the…
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Feeling lonely? If you’re a content marketer, there’s a reason: Most of us are one-person teams. And while going solo might make happy hour kinda dull, it doesn’t mean you can’t get lots done –…
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Content marketing is highly competitive today. Last year surveys from CMI found that 88% of B2B and 76% of B2C companies use it for conducting their marketing campaigns. With that in mind, you should have it both…
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If you’re like many businesses, content is an important part of your marketing efforts. Whether you’re uploading blog posts to your own company website or sharing your latest infographic with your social media followers, you…
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Search engines (like Google, Bing, Yahoo, etc.) use algorithms to “crawl” the available information on websites for relevant keywords and other metrics. With this information, they can rank each site and choose the best ones…
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Small businesses tend to be conservative about marketing, both in terms of what they’ll try and what they’ll spend. This is often in their best interest – they have limited budgets and lean staffs. They…
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Content is the fuel of marketing automation. It’s the core product the machinery of marketing automation delivers – content that’s served up at the right time, to the right person, with the right message. That…
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As you’ve probably noticed, one of the biggest keys to successful blogging in 2016 is the ability to diversify content in a visually pleasing manner. However, if you’ve been at it long enough, you also…
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Once you develop your company into a viable business from an idea, the next thing to do is to start figuring out how to expand it into something bigger. While you may see your business…
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As online marketers, we aren’t just passive recipients and practitioners of online marketing trends and strategies. We’re active participants in the industry, helping to define and transform those trends. As a result, we have an…
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“It doesn’t matter how fast you’re running if you’re going in the wrong direction.” That’s a loosely paraphrased sentence from Pat Flynn’s book “Will It Fly? How to Test Your Next Business Idea So You…
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A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair….
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It doesn’t matter if you’ve been a professional content writer for six months or six years, content burnout can hit you with very little notice. One day, you’ll simply wake up and find it impossible to…
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If you’re not mobile ready, you need to get there fast. Last year, it became official: North Americans are using their mobile device more than any other device. That means having a mobile ready business…
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So you’ve hit a wall and don’t feel like writing new content. You may be sitting there thinking your old content isn’t doing much so why create anything new. This is a common feeling that…
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People dream about working from home. However, most people have this fictional, yet idealistic view of what it looks like to work from home. They assume that it involves waking up late, watching TV, working…
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Want more website traffic? Then blogging is your best choice. No other tactic is as effective at attracting an audience. Take marketing superstar Neil Patel’s word for it. He says “blogging is the #1 traffic-increasing…
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The proposition of designing a new website or overhauling a dated one can be scary, to say the least. However, the good news is that you don’t need to overdo anything. In 2016, simple, clean,…
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It’s hard to imagine that a thing as universally used as websites could fall by the wayside and join the ranks of retired technology, but consider this historical trend: from the horse-drawn buggy to the revolution of the CD in the music industry, no technology remains in regular use forever.
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Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the…
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Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…
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