7 ways for small businesses to generate leads with social media

7 ways for small businesses to generate leads with social media

Small business owners aren’t usually on social media to share cat videos and indulge in celebrity gossip. They’re on social media for business. They do social media to gain exposure, but ultimately the goal is to get more business. Getting more business usually means getting more leads.

Unfortunately, getting leads from social media is not so easy. If you’re doing well at it, pat yourself on the back. Most marketers struggle with getting social media to work well for lead generation.

7 ways for small businesses to generate leads with social media

That’s what Ascend2 discovered when they tallied up the results of a lead generation survey of 300 marketers last month. Only 26% of the marketers they surveyed marked social media as among their more effective lead generation tactics. Continue reading

No man is an island: content curation for content creators

No man is an island: content curation for content creators

“There is nothing new under the sun.”

What do you think of that quote? Is it depressing? Dismissive?

True?

True or not, that quote evokes a dilemma every content creator struggles with. We have a lot of content to create, and in one way or another, it’s all been created before.

Before you get on the defensive, let me explain what I mean by that.

Why we tend to create similar content

Our job is to create content that both serves our audience and meets business goals. To do that efficiently, we use proven formats (blog posts, white papers, tweets, etc). We answer common questions. We do this in ways that are familiar to our audience and easy for them to understand.

If we get too creative and too cutting-edge, we become hard to understand. As soon as our audience doesn’t understand us, they’re gone. The rest of the Internet – the easy-to-understand and endlessly diverting Internet – is only a click away. Continue reading

Does ethical content curation exist? A data-driven answer

Does ethical content curation exist

Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?

A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.

Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data.

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5 easy ways to curate content on your blog

5 easy ways to curate content on your blog

Content curation is a bit of an art form, and takes some time to perfect. But once you’ve figured out a strategy that works, you’ll have a process in place for regularly finding, compiling and editorializing content your audience will love!

Where to source content for curation

In order to curate content, you first need to find it. The net is teeming with information ripe for curation, but the challenge is finding relevant content in a timely manner. Continue reading

Content curation and website traffic: study finds 464% growth in 4 months

weekly traffic growth 464x with content curation

This is a very interesting case study by the team at B2B Content Engine on content curation and website traffic: it analyzes the impact content curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargeted methods and costly to generate with targeted advertising.

Content curation and website traffic are correlated.

What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc…

It also gives an idea of the volume of content that was required to achieve that, which is very reasonable. Continue reading

How to blog more in 30 minutes a day or less – eBook

how to blog more and blog consistently in 30 min a day or less - ebook by scoop it - download now CTA

The key to content marketing success is to publish good content, but also to publish more content: you need to blog more and to blog consistently if you want to get tangible results. The times where you could publish an occasional epic piece of content such as a quarterly white paper or a yearly survey report and be “good to go” are gone.

Blog more consistently if you want more traffic and leads.

That’s the ultimate goal, isn’t it? You know that you need to have a blog, and a blog that doesn’t suck like many do. But having a blog and publishing a good piece of content every month is not enough. Why? Because for your audience to find your content when they ask Google a question, you need your content to answer the new SEO rules: Continue reading

5 critical SEO tips to curate content like a king

5 critical SEO tips to curate content like a king

When you curate content the right way, you should never get in trouble with Google or your readers. In fact, it should do just the opposite: improve your search rankings and delight your readers and followers.

One common misconception about content curation is that it’s simply reposting entire pages of other people’s content on your own site. But let me be clear: this is not curation.

So, what is content curation? While there is some variance among definitions, I like how marketing expert Heidi Cohen defines it: “Content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.” Continue reading

Content curation should be a daily habit for all marketers

Content curation should be a daily habit for all marketers

It is possible to build daily habits that guarantee to give you higher ranking and greater marketing success. Here are the habits you should cultivate.

Read the full article at: www.searchenginejournal.com

In his article, Neil Patel lists 5 daily habits you can (and should) start doing if you want your rankings to go up and get more results out of your content marketing efforts:

1. Write and publish one article – 1 hour per day for 1 to 2 articles per week.

2. Update one old article – 10 min per day.

3. Post a link to an article on every social media platform – 5 min per day.

4. Interact on one forum – 10 min per day.

5. Reply to one Tweet, Google+ update, Facebook post, and LinkedIn discussion, etc. – 10 min per day.

He explains exactly why you should get these 5 habits to ensure you greater results in your content marketing strategy and then gives you practical insights on how to master those habits.

This list is great and I try my best to spend about an hour doing them every day, simply because they do work. Given our experience, I’d like to talk about a sixth practice that has had a real impact on our content marketing ROI, and that I’m sure Neil would like. Let me know Neil! :) Continue reading