Is Content Marketing Hard? 7 Lessons Learned +1 (Curation)

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Is content marketing hard? “Content Marketing is a long term commitment.”

Read the full article at: www.verticalmeasures.com

In this article, Mike Huber rightly says “more is what you need when it comes to content marketing”, and then points out in 6. that “your team needs to be all in”. 

And since “the best time to start a content marketing program is 5 years ago and the second best time is today” and “1 in 1,691 at bats = grand slam”, you’d better start publishing content regularly now.

Our experience adds one lesson to this post: Continue reading

Introducing Workflows, Drag and Drop Newsletters and Lead Analytics to Improve Content Marketing ROI

ROI is just around the corner with Scoop it Content Director

The launch of Sccop.it Content Director in February was a huge success and a number of you already love the product! We wanted to thank you for the continuous feedback to help us improve it, and are happy to announce the release of a new version of Scoop.it Content Director that takes into account the many enhancements you asked for and that will help you generate more ROI with your Content Marketing.

This new release is centered on three main areas:

- Scale your content marketing with contributors,

- Create engaging newsletters in minutes with a new drag-and-drop editor,

- Measure What Matters – improve and prove the ROI of your content with the new analytics.

We will host a webinar on May 20th to show you how you can leverage Scoop.it Content Director to improve your Content Marketing strategy and ROI. You can register here. Continue reading

Small is Beautiful: 6 Shorter Content Types that Work

Small is Beautiful- 6 Shorter Content Types that Work

When it comes to writing content, a question that often comes is: how much should I create? You can hear all sorts of advice ranging from quantitative analysis on the optimized size of a blog post to bloggers recommendations on the merits of 800-word SEO-optimized posts vs long form epic content. Continue reading

Content Marketing ROI: Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

Content Marketing ROI - Do eBooks and White Papers Generate More Leads Than Blogs? A Data-Driven Answer

There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. Continue reading

How To Convince Your Boss You Need Content Marketing Software

How To Convince Your Boss You Need a Content Marketing Software

Most of us who practice content marketing rely on at least some kind of content marketing software. We’re software people by nature, so it’s only natural we’ve got a thing for digital tools. Of course, it is possible to stay on top of your content marketing work with just Excel and Google calendar. But at a certain point you’ll want to graduate to something more robust. Continue reading

Can You Afford The 10 Creative Types Needed To Build A Killer Content Marketing Team?

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Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015.

Source: www.b2bmarketinginsider.com

Michael Brenner makes an interesting list of all the various creative talents you would need in an ideal Content Marketing team. But while there’s no denying that this would be a dream team, it’s anything but lean.

Continue reading