Are you using Lego blocks to make your Content Marketing lean?

Creating original content on an ongoing basis can be a challenge, so most marketers practice the fine art of content repurposing.

Source: www.toprankblog.com

As a kid my favorite game was to play Lego and build, deconstruct and rebuild stuff (spaceships mostly: I’m a geek…). As a father, I’ve been fascinated to see that construction game becoming my kids’ favorite too and see what they came out with in terms of new ideas to build. This is what this post by Leed Odden made me think about so here’s a good question for all content marketers:

Are you thinking of your content as modular lego-type building blocks? Continue reading

3 Practical Ideas To Make Content Marketing Everybody’s Job

content marketing should be team work

“The need for content has moved beyond a traditional marketing department’s ability to create and is now everyone’s job.”

Source: www.ducttapemarketing.com

Or why Content Marketing needs to grow beyond the marketing team (as I also wrote about in that post). Now, where I disagree with John Jantsch is when he uses the word “creation”. I talk to hundreds of business owners, entrepreneurs and even VP Marketing at larger companies which all tell me how incredibly hard it is to get non-marketers to create content.

Don’t fool yourself: you won’t get everybody to create content.

But here’s what you can do very easily. Continue reading

3 Key Take-Aways for Content Marketers From the 2015 CMI/MarketingProfs Benchmark

“This is the fifth year that MarketingProfs and Content Marketing Institute have put together this report on how marketers use content in their marketing mix. With changes in the industry, the report may look a little different than you remember.”

Source: www.slideshare.net

Content Marketing is being adopted very quickly, especially by B2B Marketers. The Content Marketing Institute together with MarketingProfs published this great report that gives many enlightening facts about the key challenges they face and how they resolve them.

Among other great findings, here’s what I found particularly interesting: Continue reading

If you still think curation doesn’t add value, watch this music video

This guy created a remix of 23 music videos from YouTube to create awesomeness.

Source: www.youtube.com

Ever since we started working on content curation, we’ve had this question: is content curation adding value? Is it stealing? Is it repeating like a parrot?

And ever since we started, we’ve seen more and more examples of how the remix culture is becoming a massive trend.

Just like good DJ’s, good content curators are creating something new out of the existing by not only aggregating but giving new meaning to content.

This video made me speechless. Isn’t it amazing? Continue reading

Can you afford to have a content strategy that isn’t lean?

“As content marketing has become a vital strategy for brands and agencies, the need to measure the success of that content has grown as well.  An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.”

Source: blog.visual.ly

This report by the Aberdeen Group highlights the need to measure results as a key success factor in content marketing.

Beyond this key findings – companies which measure tend to do better – there are interesting numbers as those in the above chart. The companies surveyed in this report had a customer acquisition cost of $20-$30,000.

Does this feel a lot to you? Continue reading

Third-party content is 4x to 7x more trusted than your own

“I had always believed that most of the marketing content used by a company should be developed internally (…). Because of three recent research studies, I now have a different view on this issue.”

Source: customerthink.com

Some people still think that the only type of content that can demonstrate your expertise and show your thought leadership is the one you create.

If you’re still thinking that, think again as the data has spoken. Continue reading