The Lean Content Marketing Blog

How to get more return on investment from content

Curated content

How to get started with content marketing – and succeed

how-to-get-started-with-content-marketing-and-succeed-scoop-it-final

If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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What is curated content? (hint) It’s not social sharing – free eBook

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Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you […]

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How intelligence helps you extend the life of your content

how-technology-helps-you-extend-the-life-of-your-content-scoop-it-final

Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece of content, share it a couple of times, and then move on to the next piece. That’s absolutely not the case, […]

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The 3 content marketing problems that automation solves better than humans

the-3-content-marketing-problems-that-automation-solves-better-than-humans-scoop-it-final

By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing […]

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Content curation: your best bet if you’re looking to save time and money

content-curation-best-bet-save-time-money-scoopit

“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own” Read the full article at www.marketingprofs.com In this post, our good friend Paul […]

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Content marketing automation explained {video}

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Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with almost 1 billion articles published giving you content marketing best practices, it’s hard to know what you should prioritize your […]

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7 ways to keep your social media feeds streaming with awesome content

how to keep your social media feeds streaming with awesome content

Social media accounts are hungry creatures. They have to be fed, but keeping them fed can be time consuming. Trouble is, unless your job title is “social media manager”, you’ve probably got other things you should be doing. So you either add some hours to an already long workweek, or you: Share less on social […]

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How to fit content curation into your content marketing strategy successfully

podcast how to fit content curation into your content marketing successfully

Looking for ways to improve the content you publish? You’re in good hands. Content curation is a great way to maximize the results of your content marketing efforts that allows you to create more quality content at scale, yet many marketers don’t know how to leverage content curation in their strategies successfully. When used correctly, content curation is a powerful […]

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The best content marketing tools for the strategy phase (1/6)

best content marketing tools for the strategy phase content marketing lifecycle

Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting audience – if you can be patient while that audience grows. But like anything, content marketing has its snags. It takes […]

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How to find awesome content your email subscribers will love

how to find awesome content your email subscribers will love

Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after surveying 1,038 SMB marketers on their content marketing best practices and analyzing the results using our Content Marketing Grader tool. Only 29% […]

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Quantity vs quality: why a balance is key to content marketing success

quantity vs quality why balance is key to content marketing success

This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on this blog, there might be some dispute. Depending on your budget, your audience, or your business model, you may need […]

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Everything you need to know about curation in 2016: 8 content curation best practices

Content Writing Chat

If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices, tools, and pretty much everything you could ever possibly need to know about content curation with a community of eager and […]

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The complete guide to optimizing the content marketing lifecycle

The complete guide to optimizing the content marketing lifecycle the right way

  Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying it: content is the most important tool marketers can use, yet most are ill-prepared and lack the skills and resources to take it […]

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Social media marketing: it’s complicated but rewarding

Social media marketing- it's complicated but rewarding

Facebook, Twitter, Instagram, LinkedIn and Pinterest boast a combined total of 2.5 billion active users. Let that sink in: there are 2.5 billion regularly updated accounts on those five platforms alone, so it’s no wonder that every company in the world wants to grab their own slice of social pie, reaching out to new and […]

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What mix of content is part of your social media marketing plan in 2016?

what mix of content is part of your social media marketing plan in 2016

Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google keyword search leading them to your website. Social media is a powerful channel you can leverage in order to connect with and build […]

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How to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller

How to scale content marketing through technology

Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]

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Best of content marketing articles, Q4 2015

Best of content marketing articles, Q4 2015

We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take the 5′ test We’ve created the first interactive Content Marketing ROI Grader. It takes less than 5′ to complete it […]

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A beginner’s guide to content curation

A beginner’s guide to content curation

Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be as simple as sharing other peoples’ content. Nothing too complicated there, right? So if you’ve ever retweeted a tweet or shared […]

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