Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using…
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A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients.
However, that can only happen if your profile is “optimized.” Meaning information is not only listed down but also carefully chosen for the right target audience.
In 2021, what you do online defines how people perceive your business.
This is good news: it means you have plenty of control over your reputation and your brand image.
The bad news? To gain this control, you need to get intentional about the content you publish and curate.
Read the full article at: https://www.g2crowd.com Last year, we ranked as the #1 best content marketing software by GetApp in their quarterly ranking of the top 25 content marketing solutions. This year, we’re proud to be…
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What are the biggest challenges you face today with content marketing? How much time and money do you invest in your content marketing efforts? Can technology help make you more efficient? These are all questions you’ve more…
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Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how…
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What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not…
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From aspiring developers struggling through their first Intro to CS class to industry pros implementing the latest refinements to Google search algorithms, all software engineers who are passionate about their craft have one thing in common: they spend significant amounts of time religiously reading software development blogs. While developers’ blogs of choice vary greatly according to level of expertise, niche of interest, sense of humor, and more, this common theme is no accident.
The software engineering industry evolves faster than any other industry, and its fixation on open sourcing new technologies has led to a near-daily flood of new technologies, libraries and updates. If you’ve encountered a tricky task, chances are someone else has already solved it, and has written an open sourced library to save you the time. For software engineers who need to improve their skills or stay on top of their game, it is critical to regularly stay abreast of the leading software engineering blogs, tech news aggregators, and columns. Whether you’re looking for high-level tutorials, news updates, tech lifestyle pieces, or something else, there is a blog out there to meet your needs.
Here are the top 10 software development blogs.
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We’ve said it before: 90% of the world’s data has been generated in the past 2 years, and content marketing is approaching mass adoption. How can you break through the noise and get your message to the right people at the right time?
Many marketers are turning to influencers for content marketing amplification – in fact, a recent poll of 125 marketers shows 59% plan to increase their influencer marketing budget over the next 12 months. This means more marketing departments are devoting time and resources to creating authentic relationships with the people who matter most to their business – influencers who shape the industry as trusted resources.
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By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story. I was hired straight out of college as a community manager by Scoop.it and have spent the last few years diving into the worlds of community and content marketing on behalf of this awesome brand. As I prepare to move on to my life’s next adventure, I’d like to share some of my key learnings about community management and content marketing with you.
A majority of my day-to-day responsibilities at Scoop.it could fall under the umbrella of “non-traditional” marketing, which means that I put forth a lot of effort to learn about the space I had been thrown into. Today, I’ll share four key learnings and observations on community management and content marketing and I’d love to hear how you feel about them as well.
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Dear Community Managers,
A few short years ago, the term ‘community manager’ snuck into business world. Companies were rushing to find themselves one, even though they might not have even been sure what exactly he or she would do once she came along. Some of us have been doing it forever (since before the title was even created!), and some of us have just begun. Regardless of which of these categories you fall into, we at Scoop.it have one thing to say: thank you!
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Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a combination of the two, and I’m not alone.
As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine.
I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting.
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As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months.
These are ten of our top performing posts from the last year – the ones you liked, shared, commented on, and maybe even learned a little from. Join me on this trip through 2014 via this blog and maybe you’ll find a hidden gem you didn’t even know existed.
Read MoreTo rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Source: www.slideshare.net
Scaling Content Marketing is the key area of focus for many marketers these days. A number of strategies are being offered by experts, social networks or distribution platforms including the most natural one to them: pay for play. As Mark Schaefer wrote earlier this year, Content Marketing could be the victim of its own success if content strategists don’t put in place strategies to overcome the content abundance that results in diminishing returns. Earlier this year, Facebook for instance admitted to de-prioritize the organic reach of content from Facebook pages as users are more and more publishing content to more and more friends. The solution, they say? Buy ads to boost your post. And as LinkedIn and Twitter are also massively dependent on advertising revenue, this trend is here for good.
As mentioned in my reply to Mark, I believe there are ways to overcome content shock and scale Content Marketing through Lean Content. Interest-based content curation is an answer in the broad sense as it’s about leveraging existing content rather than adding to it but the team at Traackr puts it in a more specific context: influencer amplification.
Their point is a clear one: rather than paying for distribution, getting influencers to amplify your reach is a much more efficient approach.
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According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.
Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.
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Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups.
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Visual Marketing Over/Under or How I Use Scoop.it
Friends like Phil Buckley and Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast.
If it wasn’t extremely obvious from the majority of my writing, I’m obsessed with learning. When I started out my career as a community manager, I didn’t even know what that meant. Two years later, I’m still not quite sure there is a single definition, but I certainly have learned a lot about what it means to build community, run social media strategies, and bring value to the crowded web with a group of brilliant content curators who I’ve been lucky enough to meet through the journey.
Read MoreChanging the world not only takes a great idea but also takes building momentum around it. The team at Open Garden, a San Francisco based startup, who could be to mobile data what Skype was to telephone calls, understood from the beginning how important it was to build a community around its disruptive idea.
But how can you do this when you’re also running a startup, coding a product and making deals with your first strategic partners?
Open Garden Co-founder & CEO Micha Benoliel explains in this video how using Scoop.it allows him and his team to build this kind of momentum through publishing by curation and thereby engaging their community around a key tenet of its mission mesh networking – the awesome concept that we can all share wireless bandwidth (and that Open Garden makes a reality through its Apps and technology).
Just like any startup, Micha and his team – former Skype employees – are experts on their market. So when they
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Today, February 5th, 2014, is Digital Learning Day. According to its website, the focus of this awareness campaign is “about giving every child the opportunity to learn in a robust digital environment everyday, with the goal of success in college and a career.”
To celebrate, here are 5 of the best, must-follow #edtech curators on Scoop.it.
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Last week, the Scoop.it team and I were extremely excited to announce the launch of our brand new Rewards Program. Now that all of the new rewards members have been notified, I’d like to shine the Scoop.it spotlight on a few of the top curators from the past six months.
These curators have set an extraordinary example for the rest of the Scoop.it community as well as the greater online community of curators. They’ve helped us through every step of our journey to making the web a smarter place, and we’re proud to have them on our team. Check out their profile and topic pages, and think about even sending them a tweet to say hi!
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Creating vs. curating. If you work in marketing, or maybe even if you don’t, I’m sure you’ve been a witness to this content debate at one point or another. There are numerous arguments for each side, and ultimately, both are included in any successful content strategy.
The ideal mix between content curation and original content creation is a debate that I often find myself having with my colleagues and industry peers. So, in the spirit of Super Bowl XLVIII this weekend, I decided to ask the experts what they thought in a matchup that I’ve officially dubbed Content Super Bowl I.
Read MoreMarketers want their community to produce content without losing control and getting lost in the “user-generated” madness. So, most marketers default to containing the conversation risking the brand’s authenticity. Now, there’s a better way to leverage community contributed content for building brand reputation and engagement. This scalable, simple and effective social media strategy has been created, tested and proven not by a fancy digital media agency in New York City, but by Thomas Listerman, Director of e-Communications, from the University of San Francisco.
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I recently got back from some travels, and as I walked around Germany, Italy, and my hometown near Washington, DC., I could not help but think about my relationship with technology and how it has evolved throughout the years. Living in San Francisco and working in Silicon Valley, I often forget that other cities are not as inspired by technology. Not so long ago, I too did not quite comprehend how technology could and would change my life.
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Here at Scoop.it, we have a set of values that we measure all of wins and defeats against. We ask ourselves — “does the spec for this release support our values and mission or are we just trying to be fancy,” or “was this decision made to further what we think is best for the community based on our own DNA?” And sometimes, that means making tough decisions.
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Last week, we launched the brand new ranking system based on a system requiring curators to recommend the best topics they knew. The community responded with incredible support and made the launch a smashing success. Thank you to everyone who participated and continues to participate!