That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry, Director of Content and Email…

This article will show you how to inject new life into your email campaigns by packing them with expertly picked articles, smart insights, and the latest industry buzz.

Discover five key benefits of email marketing for small businesses!

Discover our best tips for email design in 2024!

Are you tracking the click-to-open rate in your emails? Here’s how to leverage this essential metric to enhance engagement and optimize campaigns.

In the comprehensive guide that follows, we will begin the spread by crunching some holiday season shopping numbers, proceed towards the spade work containing the pre-planning months, and finally cook up a delicious main course with unmatched tips, tricks, and strategies to kickstart your best ever Holiday season email campaign.

We have compiled a list of actionable tips and tricks to help you stay on top of your game even when the odds are against you. 

Your email list is one of the most important elements that can help you boost your conversions and grow your sales. 

If you are wondering about the trends that will pick up pace in 2023, you are at the right place. Read on…

How will you formulate the email strategy in 2023? Let’s see actionable tips to keep up with the upcoming new trends. 

In this article, we’ll share seven reasons curated content is excellent for your next email newsletter.

If you’ve been looking for ways to engage your new email subscribers, here are some proven tactics that can help.

In this article, we look at the best marketing newsletters available for you to subscribe to.

Business emails have established a significant role in recent times. It is a way to effectively communicate with employees, colleagues, partners, sponsors, and business associates. People count on emails to run their business without any hindrance. As more than 25% of people work in a remote setup, business emails have become an integral part. People prefer this channel over video calls and texts. 

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. 

Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. These facts do not imply that it works as a magic wand for your business. You need to have the right thought process and create emails with engaging content and attractive offers that stand out. 

Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. 

As your subscribers receive countless emails each day, it becomes imperative to think of new ways to build the email readership.

Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing, when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals.

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI).

Wondering which email marketing trends are in vogue in 2022? Let’s find out!

In a 2021 survey conducted among advertisers who spent $10k+ annually on ads, 86% said newsletters provided a vital connection between their brand and audience. And 88% said newsletters would become a valuable way to reach target audiences without third-party data. 

As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? For it to reach as many people as possible, right? Well, there’s only one surefire way of ensuring that- practicing accessible email design. It doesn’t matter how riveting your copy is and how attractive your design, your emails will never fetch the returns you want them to unless they are accessible, to begin with. 

As a marketer, you need to keep your business at the top of your customer’s minds. Simply put, you must strive towards lead generation, conversions, and sales acceleration. Wondering how you can do that? This is where email newsletters come in handy. 

A well-crafted message can do wonders for your customer relationships, lead nurturing, brand awareness, and revenue generation. Whether you want to tell a story, sell products or services, connect with your audience, share some exciting news, or turn cart abandonment into a happier ending, email marketing is the perfect tool for your goals.