According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their…
Read More
What are the most popular social media tools? If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog…
Read More
Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for good reason. Unlike its counterpart outbound marketing, inbound marketing does not shove products or services into people’s…
Read More
Businesses that want to be competitive in today’s marketplace must invest in content. However, many brands fail to see a return on investment and, therefore, grow weary of putting more time and money into what…
Read More
Do you want to get more reach to your content? You publish content You get some shares But it’s disappointing. Because… Your content is great We’ve all been there before. But if you change your…
Read More
In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it….
Read More
There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any…
Read More
At the end of last year, we conducted a significant research on the way our Pro and Business plans were used alongside our free version and on the value perceived by our users and customers….
Read More
Which CMS is best for you? Nearly half of all websites use an established CMS to help better manage the content on their sites. It’s little wonder: content management systems (CMS) can make having a portfolio,…
Read More
Curated content. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social curated content. Curated content actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine.
Read More
Everyone starts somewhere. I want you to be super successful. There are so many pitfalls in content marketing, but if you follow the advice below, you’ll enjoy a smoother start than I did! 1. Starting…
Read More
Does your content marketing need an upgrade? If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who…
Read More
When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018…
Read More
According to the 2017 Content Marketing Benchmark report, 58% of marketers use webinars as a content marketing tactic. And this isn’t putting into consideration other studies that show webinars are effective, especially for business-to-business (B2B) marketers. Webinars…
Read More
When businesses decide to give content curation a shot, they usually take one of the two paths: they jump in head-first with no strategy at all, or they overthink they strategy and rarely do anything.
You can see the first scenario quite often, and it’s no surprise.
Content curation feels like a simple thing to do—you find the content you like, you share it along with your thoughts on it, and you move on. Your content calendar is full and your boss is happy. But this approach means you’re investing your time into something you can’t quite measure the results of.
Read More
A few months ago, we had the pleasure to host a webinar with our friends at Sociabble (If you missed it, you can catch up here). At that time, we announced our exciting partnership to make…
Read More
Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested…
Read More
Since being introduced decades ago, automation has become a staple in the manufacturing industries as well as marketing. With the advancement of recent technologies, that same tool can now be applied to more menial tasks….
Read More
Content curation has so much going for it. Less content creation time. More authority. SEO benefits. Leads. The list goes on.And while we urge you to do more curation this year, we want you to…
Read More
When was the last time you read an article online from start to finish – no skimming or skipping paragraphs? For most of us, consuming an entire piece of content – especially of the long-form…
Read More
So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. Of course, it will depend on what you’re trying to achieve with content marketing (get better rankings, get more traffic etc.)
Read More
A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a…
Read More
Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for…
Read More
Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the…
Read More
Are you trying to become a better content writer? You’re not alone in those attempts. Every single person who’s dealing with content marketing is aiming for the same thing. Content makes a huge difference in…
Read More
Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your…
Read More
In the world of content marketing, people want to read, engage with, and share, authentic brand stories. But behind the stories, lies cold hard cash in the form of sales and brand uplift. Research shows…
Read More
I hope you’re getting dozens of clicks and comments on every post you share on LinkedIn. But probably, you’re not. If this goes on long enough, you might start questioning why you’re posting content on…
Read More
We live in a world with a myriad of distractions. That can make it a challenge to stay focused on a specific task for any length of time. This might be just annoying in certain…
Read More
Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle). Why?…
Read More