According to the 2017 Content Marketing Benchmark report, 58% of marketers use webinars as a content marketing tactic. And this isn’t putting into consideration other studies that show webinars are effective, especially for business-to-business (B2B) marketers. Webinars…
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When businesses decide to give content curation a shot, they usually take one of the two paths: they jump in head-first with no strategy at all, or they overthink they strategy and rarely do anything.
You can see the first scenario quite often, and it’s no surprise.
Content curation feels like a simple thing to do—you find the content you like, you share it along with your thoughts on it, and you move on. Your content calendar is full and your boss is happy. But this approach means you’re investing your time into something you can’t quite measure the results of.
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A few months ago, we had the pleasure to host a webinar with our friends at Sociabble (If you missed it, you can catch up here). At that time, we announced our exciting partnership to make…
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Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested…
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Since being introduced decades ago, automation has become a staple in the manufacturing industries as well as marketing. With the advancement of recent technologies, that same tool can now be applied to more menial tasks….
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Content curation has so much going for it. Less content creation time. More authority. SEO benefits. Leads. The list goes on.And while we urge you to do more curation this year, we want you to…
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When was the last time you read an article online from start to finish – no skimming or skipping paragraphs? For most of us, consuming an entire piece of content – especially of the long-form…
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So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. Of course, it will depend on what you’re trying to achieve with content marketing (get better rankings, get more traffic etc.)
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A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a…
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Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for…
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Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the…
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Are you trying to become a better content writer? You’re not alone in those attempts. Every single person who’s dealing with content marketing is aiming for the same thing. Content makes a huge difference in…
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Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your…
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In the world of content marketing, people want to read, engage with, and share, authentic brand stories. But behind the stories, lies cold hard cash in the form of sales and brand uplift. Research shows…
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I hope you’re getting dozens of clicks and comments on every post you share on LinkedIn. But probably, you’re not. If this goes on long enough, you might start questioning why you’re posting content on…
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We live in a world with a myriad of distractions. That can make it a challenge to stay focused on a specific task for any length of time. This might be just annoying in certain…
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Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle). Why?…
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If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say…
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I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the…
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Facebook is undeniably the most popular social media network at the moment. As a matter of fact, 175 million individuals will log in every single day. So when Facebook introduced the option to advertise on…
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Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand…
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Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their…
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“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also…
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Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are…
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As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall…
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Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content…
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Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure…
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“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year,…
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We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra that…
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Even if your blog is successful and your traffic gets higher every day, you just can’t stop thinking about the ways to improve it. No? Then you should think so! There is always something to…
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