Content marketing has become a must for any marketer. Still unsure about its benefits? Then this post is for you. To begin with, Content marketing helps you generate leads, boost your traffic and get better…
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Every week, I consume content. Actually, lots of content đ And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my…
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Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog…
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Creating content that converts is tricky. On one side, you have the content. If done correctly, it offers practical advice, gives relevant examples, solves readerâs problems, mitigates their pain, provides a solution, and answers a…
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Summer is over, and itâs already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section!…
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In the world of modern lead generation, there are few things more frustrating than having a website that is not generating the leads youâre expecting it to. Youâve been told time and time again that…
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You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because youâre already using one⌠or you know because youâve just had it with…
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When it comes to reaching customers online and convincing them to purchase your products and services, trust is a major factor. Customers arenât going to do business with a company they donât trust. And while…
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Lead generation is not a childâs play. In fact, itâs really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generationâgoing through a list of people…
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Perhaps youâve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes…
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If you run a business, youâve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand…
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Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy….
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As a content strategist, the more team members you can get to write for the company blog, the better. When done right, your colleagueâs pieces will help your company blog to become more revered internally…
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Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Letâs have a deeper look at them, what makes them different from…
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Itâs 2017. And what that means is that thereâs no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic….
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In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are…
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Two of the most prominent marketers in the world are coming out with a plan to⌠kill marketing. In their upcoming book, Content Marketing Instituteâs Joe Pulizzi and Robert Rose are sharing a thought-provoking and ambitious plan…
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Ever heard of ârandom acts of contentâ? Itâs an activity many content marketers fall prey to when they donât have a coherent content strategy â or they have a content strategy, but they donât follow…
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On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to…
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Your company has been on Twitter for a while now. Things are ok, but now youâre wondering how to engage more with your followers. You did everything right – shared content over and over, kept…
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How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeablyâin fact, many offices and professionals do. But in reality, theyâre very different conceptsâand if you want…
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If you create for a livingâwhether you write, design, craft or developâyou know how difficult it is to continually produce new, groundbreaking work. But harder still are the moments when you come up empty-handed. Indifferent…
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In an effort to humanize your audience and give your content a specific voice, youâve probably taken the time to develop your very own reader personas. But have you done it the right way? There…
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If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable…
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Blogging is a trendy activity in todayâs marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in…
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Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content….
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Marketing and sales teams are working closer than ever, thereâs no need to state the obvious. In most cases, marketing teamsâ #1 goal is to generate leads and provide relevant information to help sales teams…
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Itâs no surprise that video content is performing exceptionally well these days, but one of the major challenges â from a marketing perspective â is knowing which types of video to use. While there are…
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You can do content marketing without software. But as our CEO, Guillaume Decugis says, itâs kind of like âbringing a knife to a gun fight.â And no, spreadsheets arenât software. Compared to what your competitors…
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How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, itâs also…
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