It’s one thing to think you know what your audience wants to read. It’s another to actually take the time to figure out what they want and strategically craft content around these cravings. Are you…
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There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from…
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You know content marketing can bring your site more traffic. But could it actually improve the conversion rate of that traffic? Yes. And there’s quite a lot of evidence to prove it. But it’s not…
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Nobody likes a tease in real life, but it can be quite powerful in the world of digital marketing. By teasing content, you can ignite curiosity and draw people in who otherwise wouldn’t give your…
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
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A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether…
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It’s already the end of the quarter! Let’s have a quick look at our top 5 content marketing articles written in the last 3 months. Let us know if you like them in the comments!…
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Sometimes all you need to do is spend some time on social media studying what people are sharing to get an idea of what type of content currently works best online. What you’ll discover is…
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When a business hires a marketing agency, they are only interested in one thing: results. Whether it be more leads, better SEO, more traffic, or improved social engagement, agencies can offer these businesses peace-of-mind when…
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Content marketing success cannot be reached without a well-designed, clear and detailed strategy – yet a lot of marketers skip this process. According to this article from Content Marketing Institute, a documented strategy is actually the #2 key success factor for b2b marketers.
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Finding relevant content inspiration can be a true struggle for marketers, most certainly because of the huge amount of content created everyday – and this is not going to decrease anytime soon! Have you ever felt…
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The infinite monkey theorem states that a group of monkeys hitting random keys on a typewriter for an infinite amount of time will eventually produce Macbeth in its entirety. It turns out there’s no need…
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If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content…
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Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals…
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In the past, many marketers made key decisions based on intuition or a small sample size of information. Over the past few years, this has slowly changed. Thanks to an influx of analytics tools, it’s…
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If you’ve been using content marketing for any length of time, then you’re probably knee-deep in a solid scheduling routine. As you’ve learned, article posts are effective in generating leads and sending people to other…
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A few weeks ago, we caught up with Thephotoacedemy.com, one of our clients who implemented Scoop.it Content Director last summer. That was the perfect opportunity to have a complete feedback on their use of our…
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Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at…
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How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
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Most of your first-time website visitors leave without buying. And few come back. You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s…
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What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go!…
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The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out…
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Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were…
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Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then…
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Customer reviews are hard to ignore. Reviews do not only help you gain real, honest feedback about your product or service, they also strengthen your online reputation and increase your brand engagement. If you are overlooking…
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Content marketing is the only path to measurable ROI… Content marketing influencer Michael Brenner puts it this way, and we couldn’t agree more. Content marketing has never been so hot – today 80% of companies prioritize content…
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Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re…
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Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your…
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Nobody wants to knock your focus. But sometimes we content marketers get so focused on creating more and more content – or getting more and more leads – that we lose sight of really important…
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