How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance?…
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Dear marketers, the end of the year is just around the corner. It’s time to take a deeper look into 2017 and start thinking about which marketing actions to deploy for 2017. Why not launching a content marketing…
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After speaking with hundreds of marketers on the topic of lead generation from social media over the last year, we’ve noticed several key gaps in many of the current methodologies and practices shared by prospects….
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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and…
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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume…
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Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy…
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If I just had some good leads, I know I could [insert action]. How many times have you thought some variation of this statement? Having a bunch of email subscribers, website members, or social media…
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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and…
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Have your ever seen a successful and well-ranked website just because it was beautifully designed? Certainly not. A website without great content is simply useless. Your website is the face of your business – it educates your audience…
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Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece…
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
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How do you measure if your content marketing strategy is successful or not? For most marketers, the answer is: traffic, leads, revenue. We all know now that creating great content on a regular basis is not…
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How does content marketing generate leads? In the first few years of content marketing, there wasn’t much clarity on the answer to this question. ROI-driven marketers didn’t have any other measurement system other than Google Analytics,…
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Halloween is over, which means your prospects are gearing up for the holiday season. For most people, this means preparing for some much-needed time off. Unfortunately, you know that your promotion efforts needs to stay…
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Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to creat
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Maybe this scenario has happened to you: You created a blog for your business and populated it with great content, only to discover that no one is reading or sharing your content. Or, maybe your…
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Picture this: You’ve just finished a terrific new ebook. You’re laying out the landing page for it. And because the whole point of publishing this ebook is to attract new leads, you… don’t require people…
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How do you get more traffic from content marketing? You can either create more or better content, or you can distribute that content better. In the latter case, it’s likely you’ve considered paid content promotion….
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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the…
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GetApp’s quarterly ranking showcases the top 25 Content Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app’s score is independent of commercial interests and existing relationships that GetApp has with app vendors.
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Feeling lonely? If you’re a content marketer, there’s a reason: Most of us are one-person teams. And while going solo might make happy hour kinda dull, it doesn’t mean you can’t get lots done –…
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Content marketing is highly competitive today. Last year surveys from CMI found that 88% of B2B and 76% of B2C companies use it for conducting their marketing campaigns. With that in mind, you should have it both…
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By Grzegorz Błażewicz, CEO & Founder of SALESmanago Marketing Automation Content marketing is not only about creation and engagement, but also about understanding your audience, distribution of the materials and measuring their performance: the 3 most overlooked and underestimated parts of the process. Neglecting these can truly undermine your efforts! To avoid such situation, combine content marketing […]
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Marketing automation and content marketing: 5 steps to success. These five steps help take the mystery out of one of digital marketing’s mos
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We’ve used an innovative Influencer identification tool to find the Top 100 Content Marketing Influencers from 2016 – Congratulations to all 100!
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If you’re like many businesses, content is an important part of your marketing efforts. Whether you’re uploading blog posts to your own company website or sharing your latest infographic with your social media followers, you…
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What if you end up spending more money on it than it’s worth?
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Search engines (like Google, Bing, Yahoo, etc.) use algorithms to “crawl” the available information on websites for relevant keywords and other metrics. With this information, they can rank each site and choose the best ones…
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When most people think about content marketing, they think about the tangible (or semi-tangible) products of the campaign; they think about the articles, links, and engagements from users, and the resulting data that indicates whether…
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Small businesses tend to be conservative about marketing, both in terms of what they’ll try and what they’ll spend. This is often in their best interest – they have limited budgets and lean staffs. They…
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