We’ve had robots building cars on assembly lines way before they could drive them. Likewise, marketers have so far been able to automate basic repeatable tasks but the creative or strategic parts of marketing –…
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If you’re not mobile ready, you need to get there fast. Last year, it became official: North Americans are using their mobile device more than any other device. That means having a mobile ready business…
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So you’ve hit a wall and don’t feel like writing new content. You may be sitting there thinking your old content isn’t doing much so why create anything new. This is a common feeling that…
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People dream about working from home. However, most people have this fictional, yet idealistic view of what it looks like to work from home. They assume that it involves waking up late, watching TV, working…
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Want more website traffic? Then blogging is your best choice. No other tactic is as effective at attracting an audience. Take marketing superstar Neil Patel’s word for it. He says “blogging is the #1 traffic-increasing…
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The proposition of designing a new website or overhauling a dated one can be scary, to say the least. However, the good news is that you don’t need to overdo anything. In 2016, simple, clean,…
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It’s hard to imagine that a thing as universally used as websites could fall by the wayside and join the ranks of retired technology, but consider this historical trend: from the horse-drawn buggy to the revolution of the CD in the music industry, no technology remains in regular use forever.
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Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the…
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Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…
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Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build,…
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As you know, any good content marketing strategy needs to be tailored to a very specific target audience. If your target demographic happens to be women, then you need to hone in on strategies that…
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Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to…
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Those who claim that content marketing is only for people with deep pockets couldn’t be more wrong. If you’re an SMB looking to make a real impact through your content, if you want to generate actual, concrete…
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As industries become more and more crowded, it’s becoming even more challenging for marketers to stand out and effectively represent their brands. What’s the solution? Well, if you ask today’s leading marketers, most would agree…
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Even with all of the technology we have in place today, meetings are still an inescapable part of office life. Some businesses have used email and collaboration tools to reduce the need to gather in…
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In the age of declining organic reach on social media, it has never been more important to encourage employee advocacy online. As a company, you might have a big following on social media, but as…
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Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in…
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Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity…
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Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans…
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If you aren’t including your own customers in your content marketing efforts, you may feel as though your blog posts, articles, and social media updates are missing something crucial. Whether you tailor content to the…
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Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have…
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It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code
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As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizeable impact…
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Update: we’ve added a comparison chart to at the end of this post to give you a detailed and visual overview of the difference between marketing automation software and content marketing software. Today, content marketing is…
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Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the…
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As the importance of content marketing grows, more and more small businesses are investing time and money into developing different types of content for their customers. However, many are forgetting two simple words: social media….
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We all want more results from our content. Especially now, when word is out that simply publishing more content may not help as much as we thought. Trouble is, how to get those extra results?…
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Content marketing has never been so hot. 80% of companies now create content as part of their marketing strategy. Yet, 71% of marketers feel their content marketing is failing. That’s over 2/3 of marketers who invested…
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If you’re feeling short on time, you’re not alone. In 2014, Content Marketing Institute and MarketingProfs released a report noting that 69 percent of B2B marketers and 57 percent of B2C marketers share the same challenge…
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Who doesn’t want more search engine traffic? One of the main reasons we publish content is in hopes of attracting it. Just the tiniest fraction of the 213 million searches done per day can make…
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