With so many different marketing tools and software solutions out there, it can be hard to know which one is right for running your content marketing strategy. Today’s digital marketing world is overwrought with many…
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Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with…
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Confused on which tools to use, or how much automation to turn “on” in your content marketing? There’s a fine line. Read our guide!
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Content is the fuel of marketing automation. It’s the core product the machinery of marketing automation delivers – content that’s served up at the right time, to the right person, with the right message. That…
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As you’ve probably noticed, one of the biggest keys to successful blogging in 2016 is the ability to diversify content in a visually pleasing manner. However, if you’ve been at it long enough, you also…
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Once you develop your company into a viable business from an idea, the next thing to do is to start figuring out how to expand it into something bigger. While you may see your business…
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As online marketers, we aren’t just passive recipients and practitioners of online marketing trends and strategies. We’re active participants in the industry, helping to define and transform those trends. As a result, we have an…
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“It doesn’t matter how fast you’re running if you’re going in the wrong direction.” That’s a loosely paraphrased sentence from Pat Flynn’s book “Will It Fly? How to Test Your Next Business Idea So You…
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A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair….
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Read the full article at: https://www.g2crowd.com Last year, we ranked as the #1 best content marketing software by GetApp in their quarterly ranking of the top 25 content marketing solutions. This year, we’re proud to be…
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AI isn’t going to replace marketers and marketing teams, it’s going to make them more efficient. It isn’t going to replace human intelligence, it’s going to add to it through uncovering new insights.
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It doesn’t matter if you’ve been a professional content writer for six months or six years, content burnout can hit you with very little notice. One day, you’ll simply wake up and find it impossible to…
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We’ve had robots building cars on assembly lines way before they could drive them. Likewise, marketers have so far been able to automate basic repeatable tasks but the creative or strategic parts of marketing –…
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If you’re not mobile ready, you need to get there fast. Last year, it became official: North Americans are using their mobile device more than any other device. That means having a mobile ready business…
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So you’ve hit a wall and don’t feel like writing new content. You may be sitting there thinking your old content isn’t doing much so why create anything new. This is a common feeling that…
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People dream about working from home. However, most people have this fictional, yet idealistic view of what it looks like to work from home. They assume that it involves waking up late, watching TV, working…
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Want more website traffic? Then blogging is your best choice. No other tactic is as effective at attracting an audience. Take marketing superstar Neil Patel’s word for it. He says “blogging is the #1 traffic-increasing…
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The proposition of designing a new website or overhauling a dated one can be scary, to say the least. However, the good news is that you don’t need to overdo anything. In 2016, simple, clean,…
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It’s hard to imagine that a thing as universally used as websites could fall by the wayside and join the ranks of retired technology, but consider this historical trend: from the horse-drawn buggy to the revolution of the CD in the music industry, no technology remains in regular use forever.
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Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the…
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Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…
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Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build,…
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As you know, any good content marketing strategy needs to be tailored to a very specific target audience. If your target demographic happens to be women, then you need to hone in on strategies that…
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Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to…
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Those who claim that content marketing is only for people with deep pockets couldn’t be more wrong. If you’re an SMB looking to make a real impact through your content, if you want to generate actual, concrete…
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As industries become more and more crowded, it’s becoming even more challenging for marketers to stand out and effectively represent their brands. What’s the solution? Well, if you ask today’s leading marketers, most would agree…
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Even with all of the technology we have in place today, meetings are still an inescapable part of office life. Some businesses have used email and collaboration tools to reduce the need to gather in…
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In the age of declining organic reach on social media, it has never been more important to encourage employee advocacy online. As a company, you might have a big following on social media, but as…
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Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in…
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Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity…
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