Our 5 best Content Marketing reports of 2015
Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can…
Read MoreAre you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can…
Read MoreWe’ve been on a rough ride lately with an update of our suggestion engine that didn’t go as planned. We’ve had a chance to discuss with some of you who reached out through our support system…
Read MoreIt’s no secret that content marketing and influencer marketing are two peas in a pod. Influencers can get your content in front of the right people and inspire their loyal followers to fall in love…
Read MoreGoogle is a great tool. But it has its limitations. Like when you’re tired of doing keyword searches for content to share with your audience. You want to find the good stuff, but not the…
Read MoreContent Marketing is maturing fast. From an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will…
Read MoreAs content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content…
Read MoreEmail marketing best practices are essential because they are a very effective tool for reaching customers and converting leads. It’s also an important component of any customer retention initiative. But not every email marketing campaign is…
Read MoreSocial media has a very long memory. A few wrong tweets posted years ago can be enough to mar your reputation. Just ask Trevor Noah, the recently appointed host of The Daily Show. He got…
Read MoreContent marketing Institute’s founder Joe Pulizzi does a yearly round-up of influencers’ prediction for content marketing collecting thoughts from various industry influencers. I was honored to contribute last year and here’s what I had in mind….
Read MoreBusy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have…
Read MoreContent marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.
Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.
The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.
Read MoreThe average American voter is unaware of the pervasiveness of calculated marketing within political campaigning. However, as marketers, we’re extremely cognizant of just how much branding goes into campaigning efforts – at any level. And…
Read MoreCreating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And…
Read MoreMarketing is no longer a cost center, and instead is on the other side of the ledger where they belong.
Read MoreBlogging is no longer something companies can avoid. It has become common knowledge that a content marketing strategy is not required but vital if you want to cut through the noise of the internet and…
Read MoreNever tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be…
Read MoreTo “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the…
Read MoreAchieving high engagement levels — and lifting them even higher — is one of the biggest challenges to operating a successful online community. How to keep community members active and engaged received a lot of…
Read MoreDo you ever wonder how some people come up with great content consistently, with no struggles? I used to. I often found myself shuffling the topics in my sparkfile, trying to pick the one to…
Read MoreImagine: You spend a year building a relationship with a high-value client. On the day you’re set to close on a huge deal, you walk into the conference room… and start explaining what your company…
Read MoreCan you make money from social media? Absolutely! If you understand the process. How to build a profitable social media presence using the PRISM strategy In this post we are going to show you how…
Read MoreWhile finding skilled writers and editors may be paramount to your content marketing efforts, it’s critical that you don’t forget about imagery and visual content. When it comes to positioning your blog as a premier…
Read MoreIt was obvious our email marketing strategy wasn’t working. In fact, it was abysmal. Every week we publish new content and send it in an email to our blog subscribers, but nothing seems to get…
Read More55% of B2B marketers are unsure of the effectiveness of their content marketing. Damn… 55%! In 2015, in the age of digital and big data, we have a majority of marketers pretty much not knowing what…
Read MoreThe days of easy marketing are over. You can no longer just buy a few ad spots and get results. Customers and clients today expect more. To get in front of them and get them…
Read MoreDiscovering good content about your topics you can re-use to grow your thought leadership and increase traffic to your content can be a tough task. There are quite a few tasks to do: – researching…
Read MoreWhile there’s nothing wrong with standard text-based content, it’s important that businesses develop alternative methods for “spicing things up.” When used in conjunction with quality articles, blog posts, and website copy, interactive features can really…
Read MoreLast editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. #4: The best content marketing tools for…
Read MoreBygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of…
Read MoreHi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase…
Read More