It’s not always easy to create a piece of content that reflects well on your brand and resonates with your target audience. So when you’re able to create content like this, you want to make…
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You are looking for a job or you have just started your career path? You should definitely pay attention to the industry of content marketing, where the number of vacancies grew by 350% during just the last year?
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Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs…
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Excel is undoubtedly an extremely useful product. Everyone uses it. It can help you organize and analyze data, map out your quarterly achievements, and keep track of important statistics. But excel alone is not sufficient…
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A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team, that it’s…
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Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this: Or…
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It’s one thing to think you know what your audience wants to read. It’s another to actually take the time to figure out what they want and strategically craft content around these cravings. Are you…
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There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from…
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You know content marketing can bring your site more traffic. But could it actually improve the conversion rate of that traffic? Yes. And there’s quite a lot of evidence to prove it. But it’s not…
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Nobody likes a tease in real life, but it can be quite powerful in the world of digital marketing. By teasing content, you can ignite curiosity and draw people in who otherwise wouldn’t give your…
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
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A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether…
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It’s already the end of the quarter! Let’s have a quick look at our top 5 content marketing articles written in the last 3 months. Let us know if you like them in the comments!…
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Sometimes all you need to do is spend some time on social media studying what people are sharing to get an idea of what type of content currently works best online. What you’ll discover is…
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When a business hires a marketing agency, they are only interested in one thing: results. Whether it be more leads, better SEO, more traffic, or improved social engagement, agencies can offer these businesses peace-of-mind when…
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Finding relevant content inspiration can be a true struggle for marketers, most certainly because of the huge amount of content created everyday – and this is not going to decrease anytime soon! Have you ever felt…
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Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals…
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If you’ve been using content marketing for any length of time, then you’re probably knee-deep in a solid scheduling routine. As you’ve learned, article posts are effective in generating leads and sending people to other…
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A few weeks ago, we caught up with Thephotoacedemy.com, one of our clients who implemented Scoop.it Content Director last summer. That was the perfect opportunity to have a complete feedback on their use of our…
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How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
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Most of your first-time website visitors leave without buying. And few come back. You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s…
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What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go!…
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The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out…
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Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were…
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Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then…
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Content marketing is the only path to measurable ROI… Content marketing influencer Michael Brenner puts it this way, and we couldn’t agree more. Content marketing has never been so hot – today 80% of companies prioritize content…
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Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re…
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Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your…
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Nobody wants to knock your focus. But sometimes we content marketers get so focused on creating more and more content – or getting more and more leads – that we lose sight of really important…
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