We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses…
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If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices,…
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Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying…
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Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
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Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google…
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SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid…
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Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so…
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Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound…
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A couple of weeks ago, I was presenting to the marketing team of a large European company that was visiting Silicon Valley to better understand the impact of technology on their business. As I was preparing,…
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How long does it usually take you to write a good blog post? I’m talking about the entire process, from start to finish: the research, writing, sources, links, images, CTAs, reviewing, proofreading, publishing, etc.? We…
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As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to…
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Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how…
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As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely…
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We just had our most-attended webinar ever, focusing with my friend Steve from Buzzsumo on a hot topic for content marketers as we start the year: how to generate ROI from your content marketing in…
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With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities….
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What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not…
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Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a…
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Content Marketing ROI can take time to achieve. Even with the best content and the smartest strategy, it can take weeks or months to build the right audience and see the compounding benefits that cumulate…
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We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take…
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“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a…
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It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a…
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More and more these days, people’s first impression of you and your business occurs online. Think about it: how often do you just go to a restaurant without first sweeping the internet, checking Yelp’s reviews…
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Social media has a very long memory. A few wrong tweets posted years ago can be enough to mar your reputation. Just ask Trevor Noah, the recently appointed host of The Daily Show. He got…
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Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have…
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Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.
Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.
The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.
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Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And…
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Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be…
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To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the…
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Achieving high engagement levels — and lifting them even higher — is one of the biggest challenges to operating a successful online community. How to keep community members active and engaged received a lot of…
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Do you ever wonder how some people come up with great content consistently, with no struggles? I used to. I often found myself shuffling the topics in my sparkfile, trying to pick the one to…
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