If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand…
Read More
Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy….
Read More
As a content strategist, the more team members you can get to write for the company blog, the better. When done right, your colleague’s pieces will help your company blog to become more revered internally…
Read More
Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from…
Read More
It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic….
Read More
Two of the most prominent marketers in the world are coming out with a plan to… kill marketing. In their upcoming book, Content Marketing Institute’s Joe Pulizzi and Robert Rose are sharing a thought-provoking and ambitious plan…
Read More
Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow…
Read More
On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to…
Read More
Your company has been on Twitter for a while now. Things are ok, but now you’re wondering how to engage more with your followers. You did everything right – shared content over and over, kept…
Read More
How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeably—in fact, many offices and professionals do. But in reality, they’re very different concepts—and if you want…
Read More
In an effort to humanize your audience and give your content a specific voice, you’ve probably taken the time to develop your very own reader personas. But have you done it the right way? There…
Read More
If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable…
Read More
Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in…
Read More
Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content….
Read More
Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams…
Read More
It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are…
Read More
You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors…
Read More
Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses…
Read More
Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are…
Read More
It is every blogger’s dream to churn content that people love reading. In addition, good content gets you followers which in turn gets you more sales. Writing great content is not everyone’s cup of tea….
Read More
The content marketing industry is as active and lucrative as it’s ever been. But along with steady growth has come an increase in the overall level of competition. As a new content marketing agency, you’ll…
Read More
Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility,…
Read More
You may think that eBooks are done. The marketplace is totally saturated and it’s almost impossible to find a topic that hasn’t been covered. However, this isn’t the case. What you really need to do…
Read More
It’s a phenomenon. Over 60% of businesses are now outsourcing their content to freelancers and agencies. This is probably a good move: content creation requires a particular set of skills, and it’s often best to leave…
Read More
Time flies! It’s already the end of the quarter. Let’s have a look at our top 5 content marketing articles written in the past 3 months. Let us know what you think in the comments…
Read More
Agencies, your clients trust you to deliver great content over and over. Can you grow your revenue while ensuring consistent success to your clients?
Read More
Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.
Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a…
Read More
There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content.
Read More
In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these…
Read More