Agencies: what can you expect from content marketing software?
Agencies, your clients trust you to deliver great content over and over. Can you grow your revenue while ensuring consistent success to your clients?
Read MoreContent Marketing
Weekdays or weekends? What’s the best time to send your emails
Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.
Rethinking content marketing in the age of big data
Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a…
Read MoreCuration: the secret to writing high-converting content
There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content.
Read MoreTeach a man to fish: moving from facts to wisdom in marketing
In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these…
Read MoreThe 4 most important things to remember when setting up experiential marketing
In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event…
Read More6 ways to skyrocket your ROI with content marketing automation
Content marketing is hard – it’s definitely much more than hitting “publish” after creating a good piece of content, and wait for things to magically happen. Content marketing is a methodology, and it’s truly rewarding…
Read More5 habits that inspire creative thinking
As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business,…
Read MoreWhy content marketing leads are not what you think they are
Ask anyone about one of the most important digital marketing tools out there and you are bound to get “content marketing” as the reply sooner or later. Of course, this is quite the no-brainer indeed. Pretty much anyone and everyone used it in some form or the other.
Read MoreAn infographic design guide for content marketing DIYers
Infographics are red hot. If you want to develop better content for your brand, you need to be devoting some of your resources towards infographic creation. But what are you supposed to do if you…
Read More6 marketing services every startup should be using
The time to launch your startup is now. Over $15 billion in venture capital was invested into startups in the second quarter of 2016 alone. There’s never been so much money pumped into the startup ecosystem, and…
Read MoreA guide to creating and monetizing your first online course
Online courses are more popular than ever before. But what few on the outside know is just how profitable they can be for the brands and entrepreneurs producing them. If you’re looking for a new…
Read MoreMarketers, here’s why you should give up the fear of artificial intelligence
It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think – Content Marketing Institute
Read MoreChatbots: How are they helping to improve marketing?
Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for…
Read More3 ways to get the most out of your blog content
A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous….
Read MoreEssential tips for consistent content marketing success
Content marketing is not dead; it is one of the most effective strategies you can implement. According to some estimates, 60% of marketers create at least one piece of content each day while 57% reported custom…
Read More4 options for managing your subscriptions better right now
There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get…
Read More5 content curation examples so good they’ll make you jealous
You know how “a picture is both a thousand words”, right?Well, sometimes just showing an example is the best way to illustrate an idea.In that spirit, it seemed about time for a round up of…
Read MoreThe 5 crucial steps to measure content performance
Is your content marketing really effective? Here’s the truth: most marketers are unable to answer that question. Yes, 56% of them admit either failing or lacking clarity on whether they are successful or not. Why?…
Read MoreHow to maximize content exposure without watering down your message
It’s not always easy to create a piece of content that reflects well on your brand and resonates with your target audience. So when you’re able to create content like this, you want to make…
Read MoreHere’s why you should consider a career in content marketing
You are looking for a job or you have just started your career path? You should definitely pay attention to the industry of content marketing, where the number of vacancies grew by 350% during just the last year?
Read More5 content marketing apps that will grow your productivity
Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs…
Read More5 steps for entering the social media jungle
Let’s face it, social media is a world of its own. From viral videos of animals to brash tweets from celebrities, the social sphere is impossible to escape. But more than that—it’s hard for new…
Read MoreBeyond excel: modernize your content marketing
Excel is undoubtedly an extremely useful product. Everyone uses it. It can help you organize and analyze data, map out your quarterly achievements, and keep track of important statistics. But excel alone is not sufficient…
Read MoreHow to organize a workflow that keeps content marketing on track
A well-planned workflow is crucial to keeping your content marketing efforts on track and ensuring that you meet your goals. You may often find that you are receiving content late from your team, that it’s…
Read MoreHollywood storytelling techniques every content marketer should know
Let me tell you about Suzie McQueue. She’s a successful content marketing manager. There are a couple of ways I can tell you about Suzie. I could show you a graph, like this: Or…
Read MoreBuild your content marketing machine for effective lead generation
In our last webinar, we provided techniques and tools to help you design an effective, high-converting content strategy. If you missed it and got 20 minutes spare time, you can catch up and watch the replay…
Read MoreA 5-step blueprint for lead generation through content marketing – Podcast series
Want to finally generate leads from content marketing? You’re in good hands! Content marketing, when done properly, gives birth to leads. And it’s proven! According to a study by Impactbnd, “B2B marketers who use blogs…
Read MoreDoes your audience actually want to read the content you’re producing?
It’s one thing to think you know what your audience wants to read. It’s another to actually take the time to figure out what they want and strategically craft content around these cravings. Are you…
Read More6 surprisingly simple ways to become a more confident writer
There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from…
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