5 Reasons Why Digital Content is Going to be the Next Big Thing in 2022
Learn about five reasons digital content is going to be the next big thing in 2022
Read MoreContent Marketing
What Are The Differences Between The Plus and The Enterprise Plan?
For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I have written this article to summarize these differences.
Read More10 Sales KPIs Every SaaS Team Should Track and Measure
The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 billion US dollars. In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses.
Read More5 Steps to an Engaging Content Curation Strategy For B2B Marketers
All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time and money—plus it can be hard to come up with fresh new ideas.
That’s where content curation comes in.
How Marketing Silos Can Hamper Your Business And How To Break Them With Cross-channel Marketing
Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
Read More7 Content Marketing Trends for 2022 Every Marketer Should Know
It’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging content and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more. According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics.
Read More8 Proven Ways on How to Build Customer Relationships Through Content
While the phases of a marketing tunnel differ for each business, the main goals are the same: to engage with them at every opportunity, convert them into customers – and keep them coming back for more. In order to do this, you need to know how to build customer relationships that last.
Read MoreHow to Write Content that Converts
Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.
Read More9 Reasons Small Businesses Should Utilize Content Marketing
In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first.
Read More5 SaaS Startups with Creative Social Media Marketing Strategies
Over the past decade, software as a service (SaaS) has gone from being a niche product category to a household name. My dad could probably tell you what SaaS is, and he’s still using a Nokia 3210.
Read More7 Benefits of Using Visuals in Content Marketing
Plain text without images or visuals is a thing of the past. Have you ever noticed that your eyes get immediately captivated by visuals and images when you scan textual information either in a newspaper or online blog post?
Read MoreHow to create a B2B content marketing strategy
What is content marketing and what do we mean by B2B content marketing strategy?
Read MoreSocial Media: The Untapped Goldmine for Your Online Business
Are you eliminating the use of social channels? Then you are missing out on numerous opportunities for your business. If you are looking for inexpensive and adequate ways to reach 50% of the world’s population, it becomes essential for you to include social within your digital strategy.
Read MoreInfluencer Marketing vs Content Marketing
When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives.
Read MoreHow to Organize Your Content Marketing Strategy
Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. In other words, you can’t fly by the seat of your pants – you need a strategy.
Read More10 Top Gmail Extensions for Content Marketers
With the proper extension tool, you can turn your Gmail into a robust multi-functional tool. In this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021.
Read MoreThe Ultimate Guide to Visual Storytelling for Branding
The human brain loves to process visual information. For a lot of us, it’s simply the best way to pick up and retain new information.
Read MoreContent Marketing Strategies for SaaS in 2021 and Beyond
The past couple of years have seen a significant shift in the way successful SaaS brands approach marketing.
Read MoreHow Content Marketing Helps To Grab The Customers Attention
Are you looking forward to the best tactic that thoroughly helps you in attracting new customers? If the answer is yes, then the most preferred answer for it is content marketing.
Read MoreUpsizing Your Social Media Marketing: How Brands Generate More Leads
The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.
Read MoreThe Ultimate Guide to Sales Content Management
Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process.
So, how do you ensure your sales reps have all the content they need when they need it?
Read MoreOut of Content Ideas? What To Do if the Well Ever Runs Dry
Writer’s block? As someone whose profession relies on creativity, you’ll want to ensure you don’t run out of content ideas.
Read MoreBest Practices for Social Media Content Marketing in 2021
At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Years later, Weiner’s quote is truer than ever before.
Read More7 Tips for Creating Captivating Webinar Content and Design
The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Not only that, most of the media world runs through webinars in the present times.
Read MoreWhat’s The Secret to Creating More Authentic Content?
If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears.
Read MoreCuration Principales in Content Marketing for eCommerce Brands
Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.
Read MoreThe Importance of Design in eLearning
Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry.
Read MoreOne Secret to Improve Blog SEO: Use Mini-Infographics
Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?
Read MoreEmail Design: Your Handy Guide to Create Winning Emails
Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.
Read MoreContent Curation: What Does It Mean for Your eCommerce Business
The more information is circulated around us, the more anxious we get. We want to cover it all but simply can’t do that. That’s why various digests, guides, abstracts, tops, and other compilations are so popular. All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users.
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