You may be skeptical, but businesses should still be using email marketing to win new customers and maintain relationships with current customers. Email may seem like an oversaturated communication channel today, but email campaigns still…
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Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting…
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A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them….
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ROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the…
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Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or…
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Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after…
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This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on…
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While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. If you want to ensure success and garner positive…
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Facebook, Twitter, Instagram, LinkedIn and Pinterest boast a combined total of 2.5 billion active users. Let that sink in: there are 2.5 billion regularly updated accounts on those five platforms alone, so it’s no wonder…
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It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to…
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Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
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Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google…
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SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid…
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Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound…
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Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough…
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We’re in a groove here on the Scoop.it blog—an email groove. In Getting Started with Email Marketing, you learned why email’s a must in your digital marketing mix, how to get started by selecting a…
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It’s that time of the year when there will be much focus on devising marketing strategies that will help improve this year’s marketing efforts – including your content marketing. After looking at your last year’s…
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There is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for…
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As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely…
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Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques to find…
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It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions….
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With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities….
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Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot…
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Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a…
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This is my favorite content marketing quote: “Our goal is to create the least amount of content with the maximum amount of impact.” Robert Rose, Chief Strategy Officer for the Content Marketing Institute Here’s the…
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“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a…
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Who doesn’t want to be next to the cool person at a party? He or she is the one in the know. Everything they talk about is interesting and is usually about something other than…
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It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a…
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More and more these days, people’s first impression of you and your business occurs online. Think about it: how often do you just go to a restaurant without first sweeping the internet, checking Yelp’s reviews…
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Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can…
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