It’s no surprise that video content is performing exceptionally well these days, but one of the major challenges – from a marketing perspective – is knowing which types of video to use. While there are…
Read More
You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors…
Read More
How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, it’s also…
Read More
Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses…
Read More
Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are…
Read More
It is every blogger’s dream to churn content that people love reading. In addition, good content gets you followers which in turn gets you more sales. Writing great content is not everyone’s cup of tea….
Read More
The content marketing industry is as active and lucrative as it’s ever been. But along with steady growth has come an increase in the overall level of competition. As a new content marketing agency, you’ll…
Read More
Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility,…
Read More
You may think that eBooks are done. The marketplace is totally saturated and it’s almost impossible to find a topic that hasn’t been covered. However, this isn’t the case. What you really need to do…
Read More
It’s a phenomenon. Over 60% of businesses are now outsourcing their content to freelancers and agencies. This is probably a good move: content creation requires a particular set of skills, and it’s often best to leave…
Read More
Time flies! It’s already the end of the quarter. Let’s have a look at our top 5 content marketing articles written in the past 3 months. Let us know what you think in the comments…
Read More
Agencies, your clients trust you to deliver great content over and over. Can you grow your revenue while ensuring consistent success to your clients?
Read More
Just like ‘timing is important’ in comedy so is it in email marketing.
The email send time is one of the most important things to consider if you wish to get your emails opened. And the perfect combination of sending at the right time to the right consumer in the right frame of mind is what lies behind the success of any email marketing strategy.
Every company today is collecting massive amounts of business data, but is this benefiting your content marketing strategy? Oftentimes, companies will spend hours pouring over the data they’ve collected only to come up with a…
Read More
There are many ways to improve your content marketing, and double or even triple your conversion rates. Today, let’s focus on the most important aspect of content marketing – your content.
Read More
In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these…
Read More
In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event…
Read More
Content marketing is hard – it’s definitely much more than hitting “publish” after creating a good piece of content, and wait for things to magically happen. Content marketing is a methodology, and it’s truly rewarding…
Read More
As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business,…
Read More
Ask anyone about one of the most important digital marketing tools out there and you are bound to get “content marketing” as the reply sooner or later. Of course, this is quite the no-brainer indeed. Pretty much anyone and everyone used it in some form or the other.
Read More
Infographics are red hot. If you want to develop better content for your brand, you need to be devoting some of your resources towards infographic creation. But what are you supposed to do if you…
Read More
Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t…
Read More
The time to launch your startup is now. Over $15 billion in venture capital was invested into startups in the second quarter of 2016 alone. There’s never been so much money pumped into the startup ecosystem, and…
Read More
Even if we aren’t “writers”, we all write a lot a work. We read a lot of other people’s writing, too. Emails, memos, reports. PowerPoint slides and social media posts count, too. If that writing…
Read More
Online courses are more popular than ever before. But what few on the outside know is just how profitable they can be for the brands and entrepreneurs producing them. If you’re looking for a new…
Read More
It’s tough to envision a machine generating great content ideas, not to mention creating that content. Or so you might think – Content Marketing Institute
Read More
Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for…
Read More
A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous….
Read More
Content marketing is not dead; it is one of the most effective strategies you can implement. According to some estimates, 60% of marketers create at least one piece of content each day while 57% reported custom…
Read More
There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get…
Read More