How to assemble a killer content team
So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for…
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This is what to do before and after you hit “Publish”
A blogger’s job is much more than just writing. If you only write and post, there’s a chance nobody will see your content. Your blog is a tool to help you accomplish a goal. Whether…
Read MoreOur best content marketing articles, Q1 2017
It’s already the end of the quarter! Let’s have a quick look at our top 5 content marketing articles written in the last 3 months. Let us know if you like them in the comments!…
Read MoreHow to create actionable content that has practical value
Sometimes all you need to do is spend some time on social media studying what people are sharing to get an idea of what type of content currently works best online. What you’ll discover is…
Read MoreContent curation for agencies – how to get started
When a business hires a marketing agency, they are only interested in one thing: results. Whether it be more leads, better SEO, more traffic, or improved social engagement, agencies can offer these businesses peace-of-mind when…
Read MoreStart documenting your content strategy with Scoop.it Content Director
Content marketing success cannot be reached without a well-designed, clear and detailed strategy – yet a lot of marketers skip this process. According to this article from Content Marketing Institute, a documented strategy is actually the #2 key success factor for b2b marketers.
Read MoreHere’s how I get my weekly content inspiration (in a few minutes)
Finding relevant content inspiration can be a true struggle for marketers, most certainly because of the huge amount of content created everyday – and this is not going to decrease anytime soon! Have you ever felt…
Read MoreWill written content ever become fully automated?
The infinite monkey theorem states that a group of monkeys hitting random keys on a typewriter for an infinite amount of time will eventually produce Macbeth in its entirety. It turns out there’s no need…
Read MoreHow to design a content strategy that generates leads from day one
If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you. Too many marketers still believe it’s impossible to create content…
Read More4 hard truths nobody will tell you about content marketing
Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals…
Read MoreHere’s why marketers need to rely on data and analytics
In the past, many marketers made key decisions based on intuition or a small sample size of information. Over the past few years, this has slowly changed. Thanks to an influx of analytics tools, it’s…
Read MoreChoosing the best format for your next content piece
If you’ve been using content marketing for any length of time, then you’re probably knee-deep in a solid scheduling routine. As you’ve learned, article posts are effective in generating leads and sending people to other…
Read More[Success story] The Photo Academy: How content marketing can inspire, educate, and speed up the decision-making process
A few weeks ago, we caught up with Thephotoacedemy.com, one of our clients who implemented Scoop.it Content Director last summer. That was the perfect opportunity to have a complete feedback on their use of our…
Read MoreWhy employers should promote healthy living to their employees
Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at…
Read MoreHeadlines matter. Here’s how to get yours right.
How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
Read More3 strategies for making your website’s content easier to consume
If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
Read MoreHow to grow your email list faster with lead magnets
Most of your first-time website visitors leave without buying. And few come back. You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s…
Read MoreThis week in content marketing: tips, AI & video marketing
What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go!…
Read More4 unique ways to connect with customers through content
The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out…
Read MoreRemailing: the easiest way to get more engagement from your email list
Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were…
Read More5 tips for discovering creativity and unleashing your full writing potential
Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then…
Read MoreLeveraging customer reviews as the new social proof
Customer reviews are hard to ignore. Reviews do not only help you gain real, honest feedback about your product or service, they also strengthen your online reputation and increase your brand engagement. If you are overlooking…
Read MoreWhy content marketing works, and… why it doesn’t – free eBook
Content marketing is the only path to measurable ROI… Content marketing influencer Michael Brenner puts it this way, and we couldn’t agree more. Content marketing has never been so hot – today 80% of companies prioritize content…
Read MoreHow to create killer case studies that generate growth
Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re…
Read MoreFocusing on outbound marketing? Here’s why you need content
Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your…
Read More5 ways content marketing can stoke customer loyalty
Nobody wants to knock your focus. But sometimes we content marketers get so focused on creating more and more content – or getting more and more leads – that we lose sight of really important…
Read MoreHow to unify a dispersed team of content writers
Consistently developing high quality content can be expensive if you aren’t careful, which is why many businesses are turning to freelance writers as a cost-effective solution. But hiring independent contractors to handle your content needs…
Read MoreOnline advertising vs. traditional advertising for the modern marketer
Long gone are the Mad Men days of suits on Madison Avenue drumming up the next big campaign in between scotch and womanizing. The rules that applied to traditional print advertising didn’t seamlessly transition to…
Read MoreNew features on Scoop.it Content Director!
Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing…
Read MoreHow to find content for niche industries
Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write…
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