The Lean Content Marketing Blog

How to get more return on investment from content

Guest Writers


5 common but easily fixed SEO mistakes

5-commom-but-easily-fixed-seo-mistakes

Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim […]

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Want to be a successful content marketer? Do these 10 things

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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]

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Here’s what successful bloggers are doing behind the scenes

successful-bloggers-behind-the-scenes

So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging […]

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How to measure content marketing success in 2017

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How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance? Whereas marketing professionals in the trenches were once exempt from such strategic modeling, today we’re under so much pressure to […]

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How to get started with content marketing – and succeed

how-to-get-started-with-content-marketing-and-succeed-scoop-it-final

If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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How to let visual content lead the way

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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the positive results you want without putting a heavy emphasis on the visual side of content.   The rising popularity of […]

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5 little-known tactics to save time on content promotion

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Content marketing is highly competitive today. Last year surveys from CMI found that 88% of B2B and 76% of B2C companies use it for conducting their marketing campaigns. With that in mind, you should have it both ways to stand out from competitors and make your content strategy play. Surprise-surprise, but content marketing is not about content […]

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Why tags matter in your content marketing efforts

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If you’re like many businesses, content is an important part of your marketing efforts. Whether you’re uploading blog posts to your own company website or sharing your latest infographic with your social media followers, you likely put considerable thought into each effort. If you use a CMS like WordPress, you’ve likely been prompted to assign […]

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How to optimize your images for SEO

how to optimize your images for SEO

Search engines (like Google, Bing, Yahoo, etc.) use algorithms to “crawl” the available information on websites for relevant keywords and other metrics. With this information, they can rank each site and choose the best ones to display for any given search inquiry. Search engine optimization (SEO) is a method of working within the search engine’s […]

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7 ways marketing automation can make content marketing more effective

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Content is the fuel of marketing automation. It’s the core product the machinery of marketing automation delivers – content that’s served up at the right time, to the right person, with the right message. That mix of right timing, right person, and right message is what can make content marketing so effective. But it’s something […]

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The 7 most harmful misconceptions about link building

7 most harmful misconceptions about link building

As online marketers, we aren’t just passive recipients and practitioners of online marketing trends and strategies. We’re active participants in the industry, helping to define and transform those trends. As a result, we have an implied responsibility to keep ourselves objective, which is increasingly difficult in a world where content is self-influential. All it takes […]

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Don’t just publish better – publish smarter

dont just publish better publish smarter

“It doesn’t matter how fast you’re running if you’re going in the wrong direction.” That’s a loosely paraphrased sentence from Pat Flynn’s book “Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money”. There’s a lot of wisdom in that statement for content marketers. It distills how […]

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4 ways to supercharge your funnel with video marketing

4 ways to supercharge your funnel with video marketing

A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair. Customers in the real world follow a path to purchase that’s anything but linear. They’re probably not going from awareness […]

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