The Lean Content Marketing Blog

How to get more return on investment from content

Guest Writers

Chatbots: How are they helping to improve marketing?

chatbots-how-are-they-helping-to-improve-marketing-scoop-it-final

Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for answering questions, bots have also played a significant role in retaining important data regarding user activity. Today, more businesses have […]

Read More

4 options for managing your subscriptions better right now

4-options-for-managing-your-subscriptions-better-right-now

There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get a subscription from a customer, it’s easy to count on that regular income. You might even get a few subscriptions […]

Read More


What’s the secret to developing content that stands out?

what-is-the-secret-to-developing-content-that-stands-out-scoop-it-final

There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to fight for a portion of your customers’ dwindling attention span. Content clutter abounds Noisy is the only way to describe […]

Read More

5 content marketing apps that will grow your productivity

5-content-marketing-apps-that-will-grow-your-productivity-scoop-it-final

Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs vivid, tables comprehensible, infographics – vocal. With target audiences of businesses shifting online and getting more and more educated, top-notch […]

Read More






How to assemble a killer content team

how-to-assemble-a-killer-content-team-scoop-it-final

So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term. First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And […]

Read More




4 hard truths nobody will tell you about content marketing

4-hard-truths-nobody-will-tell-you-about-content-marketing-scoop-it-final

Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals know the real truths covered from untrained eyes. Here are those four truths every marketer can turn into significant conversion […]

Read More

Why employers should promote healthy living to their employees

why-employees-should-promote-healthy-living-scoop-it-final

Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at an office can mean all of the difference in a business’s performance. Encouraging improved health practices amongst employees can result […]

Read More




5 common but easily fixed SEO mistakes

5-commom-but-easily-fixed-seo-mistakes

Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up only 5-6% of all the web’s referral traffic – aka all the traffic that’s sent to individual websites. That’s slim […]

Read More

Want to be a successful content marketer? Do these 10 things

want-to-be-a-successful-content-marketer-do-these-10-things-scoop-it-final

You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]

Read More




Here’s what successful bloggers are doing behind the scenes

successful-bloggers-behind-the-scenes

So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging […]

Read More

How to measure content marketing success in 2017

how-to-measure-content-marketing-success-2017-sccop-it-final

How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance? Whereas marketing professionals in the trenches were once exempt from such strategic modeling, today we’re under so much pressure to […]

Read More

How to get started with content marketing – and succeed

how-to-get-started-with-content-marketing-and-succeed-scoop-it-final

If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

Read More



How to let visual content lead the way

how-to-let-visual-content-lead-the-way-scoop-it-final

When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the positive results you want without putting a heavy emphasis on the visual side of content.   The rising popularity of […]

Read More