The Lean Content Marketing Blog

How to get more return on investment from content

Guest Writers

10 content writing tools that will increase sales in your online business

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In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are unlimited possibilities regarding online business. Most businesses are founded on sales. Therefore, the chase for profits and revenues is extreme. […]

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5 proven benefits of editorial calendars

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Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without […]

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5 ways the “Research Content” feature can improve your content marketing

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You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use […]

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How to get more traffic to your blog with influencer outreach

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Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means […]

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4 tips to help you simplify your content strategy

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Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are you supposed to do? The state of content marketing If you aren’t careful, content marketing can become a buzzword within […]

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5 ways to make the most of the freelance content marketer lifestyle

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Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility, and the respect accorded to a contractor over an employee. Despite all the possibilities, I feel that many freelancers aren’t […]

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The 4 most important things to remember when setting up experiential marketing

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In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event specifically dedicated to brand immersion or an engaging experience as part of a larger event, like a trade show or […]

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Chatbots: How are they helping to improve marketing?

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Messaging services have been revolutionary for businesses looking to improve their services and streamline communication with potential customers. While we have been experimenting with artificial intelligence since the mid-1960s, today’s chatbots aren’t just good for answering questions, bots have also played a significant role in retaining important data regarding user activity. Today, more businesses have […]

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4 options for managing your subscriptions better right now

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There’s no denying that most sales teams have a messy (at best) approach for managing subscriptions. However, subscriptions are the bread and butter of many sales teams—even though they’re often taken for granted. Once you get a subscription from a customer, it’s easy to count on that regular income. You might even get a few subscriptions […]

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What’s the secret to developing content that stands out?

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There’s more to being successful in online marketing than creating and publishing content. These are important steps in the process, but they don’t guarantee results. Everyone is publishing content these days and you have to fight for a portion of your customers’ dwindling attention span. Content clutter abounds Noisy is the only way to describe […]

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5 content marketing apps that will grow your productivity

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Online marketing goes viral and it requires a lot of valuable content. When it comes to creating this content online, there are plenty of options to help you manage it quicker – do your graphs vivid, tables comprehensible, infographics – vocal. With target audiences of businesses shifting online and getting more and more educated, top-notch […]

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How to assemble a killer content team

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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term. First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And […]

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4 hard truths nobody will tell you about content marketing

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Today content has acquired all features of commodities. People demand and seek it everyday. We consume information in such an amount that blogging has become as popular as drinking coffee at Starbucks. However, only professionals know the real truths covered from untrained eyes. Here are those four truths every marketer can turn into significant conversion […]

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Why employers should promote healthy living to their employees

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Outsiders typically view employer-sponsored wellness programs as a chance to reduce healthcare costs. Yet, their true values go well beyond lowered premiums. In essence, the addition of a gym, organized outings or nutritious snacks at an office can mean all of the difference in a business’s performance. Encouraging improved health practices amongst employees can result […]

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