There are many different angles from which you can approach content marketing, but it’s unwise to proceed very far without first developing a budget. A content marketing budget keeps you grounded, provides direction, and ensures a positive return on investment.Read More
How many times have you encountered a problem or challenge in your own life and conducted a quick Google search to find a solution? If you’re like most, this is a daily occurrence.
From a business perspective, the rise of the self-service, DIY culture presents a unique opportunity to develop a carefully crafted content strategy that reaches your audience and moves them to action. Do you have a plan that allows you to capitalize on this trend?Read More
Won’t a webmaster like his/her website to rank on top SERPs? This question has “yes” as a universal answer because we are ambitious about what follows -more organic traffic, reach, conversions, and ultimately more revenue. SEO experts work on decoding Google’s ranking parameters everyday, and still aren’t successful in that process. However, what we know […]Read More
To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.
Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.
That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.
If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!
There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.Read More
When you think about content, in terms of business, what sort of mediums and strategies come to mind? If you’re like most, your focus immediately shifts towards content marketing – things like blog posts, press releases, social media, and landing page optimization. But content isn’t always outwardly facing.
There’s a time and place for having an internal content strategy and your company shouldn’t ignore the role it could play in pushing your business forwardRead More
When it comes to getting the word out about your business, nothing beats word of mouth. Customers want to buy products and services from people they trust, and having a friend recommend your business is the next best thing to knowing you personally. One way to capture the spirit of word-of-mouth advertising is to present customer testimonials on your website, social media, and print materials, showcasing reviews from people who enthusiastically recommend you.Read More
As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.
Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.
With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.Read More
Writing for a single target audience is a challenge for most writers. You have to get in tune with your audience’s perspectives, histories, values, wants, and needs, then choose a topic that suits them and adopt a tone they can relate to. Even if you’re used to writing for a particular niche, it’s still exhausting work.
So what happens when you want to target two different audience segments?Read More
Email marketing has never been optional for any internet marketer. Sure, some have successfully avoided it and undergone shortcuts like buying email lists and what not’s, but in the wake of the EU’S GDPR law, that will have terrible consequences.
For marketers trying to get it right, sometimes designing emails might seem daunting, especially when you’re not a designer. Thankfully, many email clients have templates to minimize your design woes. Still, because some can boast of over 500 templates, it gets complicated all over again.
Don’t worry. In this post you’ll find four tips to stop you from worrying about your email newsletter design ever again.Read More
Content Readability refers to the ability of your content to attract the target audience with its simplicity, clarity, relatability, and natural flow, from start to finish.
The B2B marketers confront numerous challenges to drive their content marketing campaign. However, nothing tests them quite like creating engaging content.
In fact, 60% of the content marketers surveyed during the 2016 B2B Content Marketing Trends put “Producing engaging content” as their #1 challenge.Read More
Bad news, content marketers: traditional storytelling has gone mainstream. Once a coveted tool among content marketers, storytelling has prompted professionals of all backgrounds to inform and inspire their audiences with strategically relatable content.
In a market where 92% of consumers prefer stories in messaging, marketing teams will need more than facts and figures to tell a good story. They’ll need empathetic storytelling. Good empathetic storytelling simply makes us feel better—usually by generating a chemical response in our brains that heightens our focus and helps us build connections with others.Read More
Account-based marketing has been one of the biggest new trends in B2B marketing for the last few years. It’s not surprising, actually. ABM works.
Of course, content marketing works, too. So it makes sense the two strategies can overlap.
They overlap considerably, actually. You can’t do ABM without content.Read More
How long does it take to write a blog post? If you’re an average blogger writing the average blog post, it’s 3 hours and 20 minutes. But writing that post is just one step of the process, isn’t it? There’s also: Picking the blog post topic Planning the blog post’s phases of development Assigning the […]Read More
There are a lot of marketing metrics tossed around these days. LTV… CPC… ROI. Even LOL (which measures how you respond to your publishing calendar). But share of voice means more to us than any other. Especially this year. That’s because our CEO and Co-Founder, Guillaume Decugis, has named share of voice as the primary […]Read More
Content curation has so much going for it. Less content creation time. More authority. SEO benefits. Leads. The list goes on.And while we urge you to do more curation this year, we want you to do it right.Not just for us. For your readers. Your co-workers. Your boss. The internet in general.Because good content curation […]Read More
I hope you’re getting dozens of clicks and comments on every post you share on LinkedIn. But probably, you’re not. If this goes on long enough, you might start questioning why you’re posting content on LinkedIn at all. It’s the end of the year, after all – a lot of us are thinking about our […]Read More
I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” If you graphed this situation, it’d look like this: As you […]Read More
Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get. So where is all this traffic coming from? […]Read More
We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra that shows for every $1 spent on email marketing, brands generate $44.25 in revenue. That sounds like a formula for success, […]Read More
You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or you know because you’ve just had it with trying to manage a content marketing program with post-it notes. Whatever the reason, you’re ready to dive in. You’ve picked […]Read More
In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are unlimited possibilities regarding online business. Most businesses are founded on sales. Therefore, the chase for profits and revenues is extreme. […]Read More
Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow it in a disciplined way. Basically, “random acts of content” is when you just publish whatever occurs to you, without […]Read More
You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use […]Read More
Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce – and that didn’t even include promotion costs. With expenses like that, you need to be generating significant results. Ultimately, of course, you want revenue from your posts. That means […]Read More
Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are you supposed to do? The state of content marketing If you aren’t careful, content marketing can become a buzzword within […]Read More
It is every blogger’s dream to churn content that people love reading. In addition, good content gets you followers which in turn gets you more sales. Writing great content is not everyone’s cup of tea. To be a good writer, your content should be crisp and readable. Fortunately, there are easy mathematical formulae to check […]Read More
The content marketing industry is as active and lucrative as it’s ever been. But along with steady growth has come an increase in the overall level of competition. As a new content marketing agency, you’ll have to work hard to land your first client. Content marketing by the numbers According to research conducted at the […]Read More
Many content marketers are tied to an agency or are simply in-house. But a huge number of us are also freelancers. It’s an exciting lifestyle, with severe peaks and valleys: unsteady but good pay, flexibility, and the respect accorded to a contractor over an employee. Despite all the possibilities, I feel that many freelancers aren’t […]Read More
In the world of SEO, tips posts are your bread and butter – people love it when you tell them exactly what strategies to use in order to build professional success. The problem with these posts, though, is that they break a basic rule of teaching: offering the “how” without helping your readers understand the […]Read More
In an era when products are ordered with the click of a mouse button, customers still crave the in-person experience. There’s no substitute for being able to try a product, whether it’s at an event specifically dedicated to brand immersion or an engaging experience as part of a larger event, like a trade show or […]Read More