The Lean Content Marketing Blog

How to get more return on investment from content

Guest Writers

How to get started with content marketing – and succeed

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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume your marketing “team” is one person. We figure your budget is more garage band than Fortune 500. And we understand […]

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How to let visual content lead the way

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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the positive results you want without putting a heavy emphasis on the visual side of content.   The rising popularity of […]

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5 little-known tactics to save time on content promotion

5-little-known-tactics-to-save-time-on-content-promotion-scoop-it-final

Content marketing is highly competitive today. Last year surveys from CMI found that 88% of B2B and 76% of B2C companies use it for conducting their marketing campaigns. With that in mind, you should have it both ways to stand out from competitors and make your content strategy play. Surprise-surprise, but content marketing is not about content […]

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Why tags matter in your content marketing efforts

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If you’re like many businesses, content is an important part of your marketing efforts. Whether you’re uploading blog posts to your own company website or sharing your latest infographic with your social media followers, you likely put considerable thought into each effort. If you use a CMS like WordPress, you’ve likely been prompted to assign […]

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How to optimize your images for SEO

how to optimize your images for SEO

Search engines (like Google, Bing, Yahoo, etc.) use algorithms to “crawl” the available information on websites for relevant keywords and other metrics. With this information, they can rank each site and choose the best ones to display for any given search inquiry. Search engine optimization (SEO) is a method of working within the search engine’s […]

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7 ways marketing automation can make content marketing more effective

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Content is the fuel of marketing automation. It’s the core product the machinery of marketing automation delivers – content that’s served up at the right time, to the right person, with the right message. That mix of right timing, right person, and right message is what can make content marketing so effective. But it’s something […]

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The 7 most harmful misconceptions about link building

7 most harmful misconceptions about link building

As online marketers, we aren’t just passive recipients and practitioners of online marketing trends and strategies. We’re active participants in the industry, helping to define and transform those trends. As a result, we have an implied responsibility to keep ourselves objective, which is increasingly difficult in a world where content is self-influential. All it takes […]

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Don’t just publish better – publish smarter

dont just publish better publish smarter

“It doesn’t matter how fast you’re running if you’re going in the wrong direction.” That’s a loosely paraphrased sentence from Pat Flynn’s book “Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money”. There’s a lot of wisdom in that statement for content marketers. It distills how […]

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4 ways to supercharge your funnel with video marketing

4 ways to supercharge your funnel with video marketing

A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair. Customers in the real world follow a path to purchase that’s anything but linear. They’re probably not going from awareness […]

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6 tips for managing your business’s content more efficiently as a team

6 tips for managing your business's content more efficiently as a team

Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the right content marketing strategy can make all the difference. However, a business owner can’t do everything alone and as a […]

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15 actionable tips to be a more efficient content marketer

15 actionable tips to be a more efficient content marketer

Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build, a new social media platform every year (or more) and a dozen different skills and software applications to master. While […]

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Instagram marketing: 6 content tips to engage your audience

Instagram marketing 6 content tips for small businesses

Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to your marketing mix might seem daunting; you have to produce even more content to provide real value for users. With Instagram, however, […]

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The role of neuromarketing in modern web design

role of neuromarketing in modern web design

As industries become more and more crowded, it’s becoming even more challenging for marketers to stand out and effectively represent their brands. What’s the solution? Well, if you ask today’s leading marketers, most would agree that neuromarketing has to be at the top of the list. What is neuromarketing? There are many different definitions of […]

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Sharing is caring: how to implement a successful social media advocacy program

sharing is caring how to implement a successful social media advocacy program

In the age of declining organic reach on social media, it has never been more important to encourage employee advocacy online. As a company, you might have a big following on social media, but as a group, your employees can reach a far larger audience on Facebook, LinkedIn, and Twitter than you’d be able to […]

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