How to use video to optimize your content marketing lifecycle – webinar with Wistia & Scoop.it

how to use video to optimize your content marketing lifecycle

As marketers, we’re always looking to improve our content, and using video allows you to just that. Videos that explain, teach, and delight give your content a strong boost, and help to bring your audience closer to your brand. According Continue reading

How to revamp your content marketing strategy [with worksheets]

How to revamp your content marketing strategy

Content strategy has a reputation for being complex. It’s so complex, people have even written books and articles simply defining what content strategy is and isn’t. The gist of these definitions comes down to how content marketing strategy differs from Continue reading

The best content marketing tools for the planning phase (2/6)

best content marketing tools for the planning phase of the CM lifecycle

Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided you’re willing to invest the Continue reading