Content performance is more than clicks and shares: how to track metrics that matter

content performance is more than clicks and shares

Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in the alley.” The other guy Continue reading

How to format your blog posts for better readability and SEO: 11 effective tips to improve engagement

how to format your blog posts for better readability and SEO

Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have learned that just publishing content Continue reading

Social media: the heartbeat of every small business content marketing strategy

social media the heartbeat of every small business content marketing strategy

As the importance of content marketing grows, more and more small businesses are investing time and money into developing different types of content for their customers. However, many are forgetting two simple words: social media. The content marketing-social media relationship Continue reading