Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from each other, their users and their purposes. Scoop.it! the free content curation platform Our most famous Scoop.it platform, the content […]Read More
Marketing and sales teams are working closer than ever, there’s no need to state the obvious. In most cases, marketing teams’ #1 goal is to generate leads and provide relevant information to help sales teams be informed and prepared. This is how the term “sales enablement” was born. In a nutshell, sales enablement means improving […]Read More
You can do content marketing without software. But as our CEO, Guillaume Decugis says, it’s kind of like “bringing a knife to a gun fight.” And no, spreadsheets aren’t software. Compared to what your competitors are using, spreadsheets might as well be stone tablets at this point. Also, don’t tell me you have to use […]Read More
GetApp’s quarterly ranking showcases the top 25 Content Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app’s score is independent of commercial interests and existing relationships that GetApp has with app vendors.Read More
Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with almost 1 billion articles published giving you content marketing best practices, it’s hard to know what you should prioritize your […]Read More
Content marketing has never been so hot. 80% of companies now create content as part of their marketing strategy. Yet, 71% of marketers feel their content marketing is failing. That’s over 2/3 of marketers who invested time and money into content marketing and still struggle to generate results. That’s not surprising when you have mountains of things […]Read More
Read the full article at: https://www.getapp.com/marketing-software/content-marketing/#getrank Scoop.it named top 3 best content marketing software by GetApp for Q2 2016! Last year, we ranked as the #1 best content marketing software by GetApp in their quarterly ranking of the top 25 content marketing solutions. This year, we’re proud to have made it to the top again as one of […]Read More
If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices, tools, and pretty much everything you could ever possibly need to know about content curation with a community of eager and […]Read More
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of the world’s data has been generated over the past 2 years. Buyers now go through 57% of the purchasing process before […]Read More
Hi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase of content marketing! How to write good blog posts for your audience and SEO and make sure they perform. Here […]Read More
We’re proud to be ranked best content marketing software app in GetApp’s Q2 2015 GetRank of the top 25 content marketing solutions.
GetApp is the largest cloud-based business apps marketplace. In the four different categories evaluated, Infusionsoft took the top spot in Marketing Automation, Mailchimp in Email Marketing, Scoop.it in Content Marketing and Hootsuite in Social Media Marketing.
The goal of the ranking is to provide valuable data to businesses looking to make a first assessment when looking for the best content marketing software. GetApp’s ranking was determined using data collected from GetApp and other third-party sources. Factors used to calculate an app’s ranking include User Generated Reviews, Integrations, Mobile Platforms, Media Presence, and Security. The ranking will be updated every quarter to reflect newly available data.Read More
90% of all the data in the world has been generated over the last two years? Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. They found a better way of identifying quality and relevant content that genuinely addressed users’ needs. How can companies improve SEO to comply with secret algorithms that are constantly being revised by search engines?
Improve SEO by not doing SEO
That’s right! The old SEO is dead. Backlinks-only strategies are not only inefficient but condoned by search engines. As Neil Patel says, “you can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well”.
The only way to improve SEO now is to understand the new SEO: content marketing. Don’t do SEO, Search Engine Optimization like we meant it when the acronym was invented. Do content. Content that you audience cares about. Content that brings them added value. That’s how search engines feed their first page.
A lot of marketers define buyer personas; few end up recruiting them to join their teams. But that happens to be exactly what we just did at Scoop.it.Read More