“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also…
Read More
Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are…
Read More
As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall…
Read More
Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content…
Read More
Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure…
Read More
“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year,…
Read More
We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra that…
Read More
Even if your blog is successful and your traffic gets higher every day, you just can’t stop thinking about the ways to improve it. No? Then you should think so! There is always something to…
Read More
When a subscriber signs up to join your email list, you may be tempted to simply add their name to their database and send them the next scheduled email. But have you considered welcome emails?…
Read More
Content marketing has become a must for any marketer. Still unsure about its benefits? Then this post is for you. To begin with, Content marketing helps you generate leads, boost your traffic and get better…
Read More
Every week, I consume content. Actually, lots of content 😉 And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my…
Read More
Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog…
Read More
Creating content that converts is tricky. On one side, you have the content. If done correctly, it offers practical advice, gives relevant examples, solves reader’s problems, mitigates their pain, provides a solution, and answers a…
Read More
Summer is over, and it’s already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section!…
Read More
In the world of modern lead generation, there are few things more frustrating than having a website that is not generating the leads you’re expecting it to. You’ve been told time and time again that…
Read More
You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or you know because you’ve just had it with…
Read More
When it comes to reaching customers online and convincing them to purchase your products and services, trust is a major factor. Customers aren’t going to do business with a company they don’t trust. And while…
Read More
Lead generation is not a child’s play. In fact, it’s really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people…
Read More
Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes…
Read More
If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand…
Read More
Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy….
Read More
As a content strategist, the more team members you can get to write for the company blog, the better. When done right, your colleague’s pieces will help your company blog to become more revered internally…
Read More
Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from…
Read More
It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic….
Read More
In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are…
Read More
Two of the most prominent marketers in the world are coming out with a plan to… kill marketing. In their upcoming book, Content Marketing Institute’s Joe Pulizzi and Robert Rose are sharing a thought-provoking and ambitious plan…
Read More
Ever heard of “random acts of content”? It’s an activity many content marketers fall prey to when they don’t have a coherent content strategy – or they have a content strategy, but they don’t follow…
Read More
On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to…
Read More
Your company has been on Twitter for a while now. Things are ok, but now you’re wondering how to engage more with your followers. You did everything right – shared content over and over, kept…
Read More
How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeably—in fact, many offices and professionals do. But in reality, they’re very different concepts—and if you want…
Read More