3 content strategy articles you should not miss
Every week, I consume content. Actually, lots of content đ And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my…
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How do you really quantify the success of a blog
Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog…
Read MoreHow to create content that converts
Creating content that converts is tricky. On one side, you have the content. If done correctly, it offers practical advice, gives relevant examples, solves readerâs problems, mitigates their pain, provides a solution, and answers a…
Read MoreOur best content marketing articles, Q3 2017
Summer is over, and itâs already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section!…
Read MoreWhy your financial website is not generating leads
In the world of modern lead generation, there are few things more frustrating than having a website that is not generating the leads youâre expecting it to. Youâve been told time and time again that…
Read MoreHow to set up a high-performance editorial calendar
You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because youâre already using one⌠or you know because youâve just had it with…
Read More5 tips for crafting compelling testimonial pages
When it comes to reaching customers online and convincing them to purchase your products and services, trust is a major factor. Customers arenât going to do business with a company they donât trust. And while…
Read MoreLead generation hacks: 5 strategies that will grow your leads by 3X
Lead generation is not a childâs play. In fact, itâs really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generationâgoing through a list of people…
Read More7 things to do when a blog post goes viral
Perhaps youâve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes…
Read More8 blog posts any business can (and should) write
If you run a business, youâve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand…
Read MoreHereâs how these 9 successful marketers generate leads through content
Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy….
Read More5 ways to get colleagues excited to write for your blog
As a content strategist, the more team members you can get to write for the company blog, the better. When done right, your colleagueâs pieces will help your company blog to become more revered internally…
Read MoreWhich Scoop.it product is best for you?
Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Letâs have a deeper look at them, what makes them different from…
Read More4 ways to diversify your content strategy
Itâs 2017. And what that means is that thereâs no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic….
Read More10 content writing tools that will increase sales in your online business
In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are…
Read MoreKilling marketing: what if marketing was a profit center?
Two of the most prominent marketers in the world are coming out with a plan to⌠kill marketing. In their upcoming book, Content Marketing Instituteâs Joe Pulizzi and Robert Rose are sharing a thought-provoking and ambitious plan…
Read More5 proven benefits of editorial calendars
Ever heard of ârandom acts of contentâ? Itâs an activity many content marketers fall prey to when they donât have a coherent content strategy â or they have a content strategy, but they donât follow…
Read MoreWhat sets good listicles apart from the average ones?
On so many websites or blogs these days, it seems as if listicles have become the preferred content format. Some are effective, but many more are largely a waste of space. If you choose to…
Read More6 ways to improve engagement on Twitter
Your company has been on Twitter for a while now. Things are ok, but now youâre wondering how to engage more with your followers. You did everything right – shared content over and over, kept…
Read MoreHow are copywriting and content marketing different?
How do you distinguish between copywriting and content marketing? In your personal circles, you might use the terms interchangeablyâin fact, many offices and professionals do. But in reality, theyâre very different conceptsâand if you want…
Read More9 ways to smash your creative blocks
If you create for a livingâwhether you write, design, craft or developâyou know how difficult it is to continually produce new, groundbreaking work. But harder still are the moments when you come up empty-handed. Indifferent…
Read MoreAre you making these 4 reader persona mistakes?
In an effort to humanize your audience and give your content a specific voice, youâve probably taken the time to develop your very own reader personas. But have you done it the right way? There…
Read MoreThe 9 features of a perfect content writing environment
If you want to be a successful content marketer, you need to have the time, energy, and motivation to produce large volumes of high-quality work. Even the most naturally motivated writers may find themselves unable…
Read MoreHow to use blogging as a powerful promotional tool for small businesses
Blogging is a trendy activity in todayâs marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in…
Read MoreInteractive content: how to make it work for you
Every content marketer wants more results from their content. More engagement. More traffic. More leads. More shares. You name it. Most of us choose one overarching strategy to pursue those KPIs: We create more content….
Read MoreWhat is sales enablement?
Marketing and sales teams are working closer than ever, thereâs no need to state the obvious. In most cases, marketing teamsâ #1 goal is to generate leads and provide relevant information to help sales teams…
Read More5 tips for creating high-converting video reviews
Itâs no surprise that video content is performing exceptionally well these days, but one of the major challenges â from a marketing perspective â is knowing which types of video to use. While there are…
Read More5 ways the “Research Content” feature can improve your content marketing
You can do content marketing without software. But as our CEO, Guillaume Decugis says, itâs kind of like âbringing a knife to a gun fight.â And no, spreadsheets arenât software. Compared to what your competitors…
Read MoreWhy your blog needs more images (and how to get them)
How much time do you spend writing blog posts for your site? How much time do you spend creating images for them? For the most part, writing is easier than creating visuals; historically, itâs also…
Read MoreHow to get more traffic to your blog with influencer outreach
Maintaining a company blog is no small investment. Content marketing expert Jay Baer once estimated that the average company blog post costs $900 to produce â and that didnât even include promotion costs. With expenses…
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