If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive.
Any industry and company size can benefit from strategic content curation.
It can help turn your employees into your biggest advocates and your sales representatives into top sellers.
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In this guide, we’ll take you through ways you can promote your curated content so you can consistently get it in front of the right people.
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For years, Scoop.it has provided content solutions for individuals and the enterprise. When I talk with Scoop.it customers, they often ask about the differences between solutions and which is best suited for their needs. I have written this article to summarize these differences.
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The SaaS industry is growing at a staggering rate, with the global SaaS market worth more than 145.5 billion US dollars. In the years to come, the market value is going to surpass 170 billion US dollars, so there is no denying that this is both a lucrative and a highly competitive industry for newcomers and established businesses.
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All B2B marketers know the importance of high-quality online content, whether it’s on a brand’s own website or on social media. But producing it from scratch costs time and money—plus it can be hard to come up with fresh new ideas.
That’s where content curation comes in.
Content curation strategies are a valuable part of your long-term marketing plan. Curating content isn’t just simply sharing third party content. It’s an active approach to providing value to your audience while saving time in the process. Need a little inspiration? Here, we share our top 10 content curation tips for creating unique content that will grab your audience’s attention. But first, let’s delve into why you should curate content as part of your marketing strategy.
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Who are brand ambassadors, and why do they matter? They are the company’s partners who use word-of-mouth marketing to promote a product or service. And this type of marketing influences 92% of consumers to purchase.
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Today, content marketing is one of the most popular forms of online marketing with more than 70% of its users actively using it to drive their advertising KPIs. If you are someone who has tried exploring this field, you must know how difficult it is to create a regular content flow and then distribute it to the right channels, for the right audience.
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Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
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You may be familiar with the two types of businesses, B2B and B2C content marketing strategies may not be familiar.
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Creating useful, unique, and engaging content usually takes a lot of time and effort. To reach and connect with their target audience, marketers and sales teams are already spending much of their time and resources on crafting such content.
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Marketing used to be a nagging-like and pushy affair. Companies foisted their text messages on random customers, hoping a small number of them would be interesting enough to make a product purchase.
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Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen.
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Regardless of your industry, finding and nurturing the right leads is crucial. It’s what makes the difference between converting a prospect into a loyal, paying customer or wasting time and money on unqualified people.
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It’s no surprise that content marketing is a powerful marketing tool that helps businesses achieve their conversions and sales goals. Creating high-quality, engaging content and solving your customers’ pain points is a result-driven strategy that convinces your potential customers to come back for more. According to statistics, content marketing is a cost-effective tactic that generates 3X more leads compared to traditional marketing tactics.
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So you have written a long article spending hours on researching the topic. You hit the “Publish” button. Months have passed, but you see no results.
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No matter how long you’ve been in the entrepreneurial game, you probably know that content marketing is the foundational pillar of success in the modern business world. There are many ways that investing in regular content output can benefit your business.
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While the phases of a marketing tunnel differ for each business, the main goals are the same: to engage with them at every opportunity, convert them into customers – and keep them coming back for more. In order to do this, you need to know how to build customer relationships that last.
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A LinkedIn profile page is similar to resumes. But unlike resumes, where you have to submit them to recruiters to gain attention, Linked profiles can be seen by almost anyone, including your future employers and clients.
However, that can only happen if your profile is “optimized.” Meaning information is not only listed down but also carefully chosen for the right target audience.
Social media SEO involves the combination of social media networks and search engine optimization practises in order for individuals to bolster their position on the results pages of Google.
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Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.
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Content syndication is one of the most effective ways marketers drive traffic to their content online. Used effectively, it can help you get more mileage out of your marketing material, boost brand awareness and enhance your SEO.
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In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first.
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Trust and credibility are two of the most important ingredients in business. If you’re going to get people to exchange their dollars for your products or services, it all starts with these two elements. And one of the fastest and most effective ways to establish that trust is by building out your own personal brand. By learning how to ace personal branding, you’ll give yourself a lot more openings through which to seize opportunities.
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If you take a bit of time to consider your relationship with search engines, you may discover that you most often turn to them for help and concrete advice. How often should I feed my cat, how to boil an egg, can I eat out of date soup – these are just some of the questions Google gets.
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Over the past decade, software as a service (SaaS) has gone from being a niche product category to a household name. My dad could probably tell you what SaaS is, and he’s still using a Nokia 3210.
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Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.
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Plain text without images or visuals is a thing of the past. Have you ever noticed that your eyes get immediately captivated by visuals and images when you scan textual information either in a newspaper or online blog post?
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Remember the last time you received an email that felt like it was written just for you? Maybe it addressed you with your first name, popped up surprisingly on your birthday with a few fantastic offers, or even recommended you something which was just the right fit for you. Didn’t it make you feel absolutely special?
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What is content marketing and what do we mean by B2B content marketing strategy?
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