Content marketing automation do’s and don’ts
Confused on which tools to use, or how much automation to turn “on” in your content marketing? There’s a fine line. Read our guide!
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How to take better pictures for your blog with your iPhone
As you’ve probably noticed, one of the biggest keys to successful blogging in 2016 is the ability to diversify content in a visually pleasing manner. However, if you’ve been at it long enough, you also…
Read More8 simple steps to take your business to the next level
Once you develop your company into a viable business from an idea, the next thing to do is to start figuring out how to expand it into something bigger. While you may see your business…
Read MoreDon’t just publish better – publish smarter
“It doesn’t matter how fast you’re running if you’re going in the wrong direction.” That’s a loosely paraphrased sentence from Pat Flynn’s book “Will It Fly? How to Test Your Next Business Idea So You…
Read More4 ways to supercharge your funnel with video marketing
A lot of marketers and advertisers criticize the marketing funnel for being too simplistic – too linear to be an accurate reflection of a real buyer’s journey. And to some extent, this criticism is fair….
Read MoreA simple guide for writers to avoid content burnout
It doesn’t matter if you’ve been a professional content writer for six months or six years, content burnout can hit you with very little notice. One day, you’ll simply wake up and find it impossible to…
Read MoreContent marketing automation: the age of artificial intelligence
We’ve had robots building cars on assembly lines way before they could drive them. Likewise, marketers have so far been able to automate basic repeatable tasks but the creative or strategic parts of marketing –…
Read More6 mobile readiness trends to keep an eye on in 2016
If you’re not mobile ready, you need to get there fast. Last year, it became official: North Americans are using their mobile device more than any other device. That means having a mobile ready business…
Read MoreBlogging: the #1 way to increase your website traffic
Want more website traffic? Then blogging is your best choice. No other tactic is as effective at attracting an audience. Take marketing superstar Neil Patel’s word for it. He says “blogging is the #1 traffic-increasing…
Read More6 tips for managing your business’s content more efficiently as a team
Content is an important part of getting the word out about the great work your business is doing. Whether you run an online retail store with a national reach or a local service-based firm, the…
Read MoreHow to highlight your expertise on Twitter in 140 characters or fewer
Among social networking platforms, Twitter stands out because of its severe character limit. Most sites allow you to post lengthy blogs or other long-form messages, but on Twitter, if you can’t say it in 140…
Read More15 actionable tips to be a more efficient content marketer
Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build,…
Read More4 exceptional tips for marketing effectively to millennial women
As you know, any good content marketing strategy needs to be tailored to a very specific target audience. If your target demographic happens to be women, then you need to hone in on strategies that…
Read MoreInstagram marketing: 6 content tips to engage your audience
Instagram, the popular photo- and video-based social media platform, is not just for celebrities and teens. It can help small businesses increase their exposure, and generate leads and sales. Adding yet another social media channel to…
Read MoreThe role of neuromarketing in modern web design
As industries become more and more crowded, it’s becoming even more challenging for marketers to stand out and effectively represent their brands. What’s the solution? Well, if you ask today’s leading marketers, most would agree…
Read MoreContent performance is more than clicks and shares: how to track metrics that matter
Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in…
Read MoreHow to construct an effective link building campaign: 5 content formats you should be using
Some of the primary goals of content marketing in 2016 are to attract backlinks and build an audience. For a business, this ultimately results in more brand exposure, better website metrics, and an increased opportunity…
Read MoreDon’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing
Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans…
Read MoreHow to use data to create better content for your audience: 5 essential survey tools
If you aren’t including your own customers in your content marketing efforts, you may feel as though your blog posts, articles, and social media updates are missing something crucial. Whether you tailor content to the…
Read MoreHow to format your blog posts for better readability and SEO: 11 effective tips to improve engagement
Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have…
Read MoreHow to promote your content responsibly without alienating your audience
It can be a challenge finding a way to promote your content without appearing spammy. Here are 10 actionable ideas from the new book The Content Code
Read More4 super effective tips to grow your email marketing list in 60 days
As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list can have a sizeable impact…
Read MoreWhy marketing automation software is not enough to cover all your content marketing bases
Update: we’ve added a comparison chart to at the end of this post to give you a detailed and visual overview of the difference between marketing automation software and content marketing software. Today, content marketing is…
Read MoreHow to build your authority as a writer: 9 proven ways
Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the…
Read MoreHow to conduct a content audit – in one day
We all want more results from our content. Especially now, when word is out that simply publishing more content may not help as much as we thought. Trouble is, how to get those extra results?…
Read More3 productivity tips for busy marketers to increase content marketing success
If you’re feeling short on time, you’re not alone. In 2014, Content Marketing Institute and MarketingProfs released a report noting that 69 percent of B2B marketers and 57 percent of B2C marketers share the same challenge…
Read More3 advanced SEO signals all the best content marketers need to master
Who doesn’t want more search engine traffic? One of the main reasons we publish content is in hopes of attracting it. Just the tiniest fraction of the 213 million searches done per day can make…
Read MoreHow to create engaging content for the senior generation: 6 actionable tips
As Baby Boomers move into the retirement demographic – about 10,000 of them have turned 65 every day since 2011 – web designers and content producers are facing a changing populace of web users. Baby…
Read MoreThe best tools to amplify your content marketing results for long-term success (6/6)
There’s no escaping the fact that we live in an era where content marketing is simply everywhere, with 88% of B2B marketers reporting the use of content marketing in helping them to achieve their business goals….
Read MoreGet your content to generate 2-3x more results by using organic content amplification
Content is an investment. Each and every blog post, eBook or video you publish as part of your content marketing strategy takes precious time, resources and budget. The sad news is that the payback period…
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