5 smart tricks to drive more website traffic with content curation
A lot of people turn to curation to help with their content creation workload. But that’s not the only thing content…
Read MoreSearch Results for social
The best content marketing tools for the planning phase (2/6)
Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided…
Read MoreThe value of sponsored content: 4 tips to maximize ROI
As Internet users become ever savvier, businesses are having to find more natural ways to advertise and market their value offerings. One of the best ways to do this is by sponsoring content. If you’re…
Read MoreHow to fit content curation into your content marketing strategy successfully
Looking for ways to improve the content you publish? You’re in good hands. Content curation is a great way to maximize the results of your content marketing efforts that allows you to create more quality content at scale, yet…
Read MorePlan your content marketing to set you up for success (2/6)
We’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing,…
Read MoreEmail marketing automation 101: What’s the difference between MailChimp and HubSpot/Marketo?
You may be skeptical, but businesses should still be using email marketing to win new customers and maintain relationships with current customers. Email may seem like an oversaturated communication channel today, but email campaigns still…
Read MoreThe best content marketing tools for the strategy phase (1/6)
Content marketing has a lot going for it. For starters, if you’ve got some content creation and promotion skills, it can be done nearly for free. It’s also a great way to build a trusting…
Read MoreOutsourcing content creation made simple: 5 [easy] ways to find the right freelancer
A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them….
Read MoreBlogging ROI: how to calculate the long-term ROI of your blog posts
ROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the…
Read MoreVisual content marketing 101: 5 ways to use visuals as the foundation of your content
Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or…
Read MoreHow to find awesome content your email subscribers will love
Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after…
Read MoreWhy re-publishing content to other platforms is a great way to fully leverage (and not replace) your blog
Rand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.
Read MoreThe golden rule for creating successful content: why you need to start with WHY
Why you exist is not your product. Your WHY is the problem your product solves.
Read MoreHow to strategize your content marketing for success (1/6)
There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an essential and powerful practice for marketers to…
Read MoreQuantity vs quality: why a balance is key to content marketing success
This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on…
Read MoreHow to construct a killer landing page: 4 elements to incorporate for success
While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. If you want to ensure success and garner positive…
Read MoreThe #1 step you need to take to maximize your content reach
We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses…
Read MoreEverything you need to know about curation in 2016: 8 content curation best practices
If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices,…
Read MoreThe complete guide to optimizing the content marketing lifecycle
Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying…
Read MoreHow to make your email marketing program beefier and the process leaner [SPEED Email, Part 4]
It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to…
Read More3 proven ways to amplify your content marketing efforts
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
Read More10 SEO strategies that will work in 2016
SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid…
Read MoreHow to unleash the power of storytelling to create memorable content for your readers
Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our…
Read MoreHow to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller
Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so…
Read MoreShare your content on Pinterest directly from Scoop.it!
You’ve been asking for it. We did it! You already know you can share your content on Twitter, LinkedIn Company pages, LinkedIn profile pages, LinkedIn Groups, Google+, Facebook pages, Facebook profiles, Buffer and Tumblr… Now…
Read MoreGetting over the employee advocacy hump: 3 easy ways to get your co-workers to share your content
A couple of weeks ago, I was presenting to the marketing team of a large European company that was visiting Silicon Valley to better understand the impact of technology on their business. As I was preparing,…
Read MoreContent marketing analytics: how to look at the right KPIs to measure ROI (and what we learned from 20,000 conversions)
As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to…
Read More5 blog post formats that will work in 2016
Blogging undergoes changes from year to year, but rarely do you see classic blog post formats and structures go out of style. These stick around because they’re effective. This year, you’ll want to focus on…
Read MoreAre you doing content marketing… or are you creating content for content’s sake?
Are you in the content marketing business, or are you in the content creation business? Is there a difference?
Read More9 types of email for effective lead nurturing – [SPEED email series, Part 3]
We’re in a groove here on the Scoop.it blog—an email groove. In Getting Started with Email Marketing, you learned why email’s a must in your digital marketing mix, how to get started by selecting a…
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