This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on…
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While there may not be a perfect formula for building a successful landing page, it is true that high converting pages typically share some basic elements. If you want to ensure success and garner positive…
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We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses…
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If you’re in the dark about content curation, you’ve come to the right place. Earlier this week, our CEO Guillaume guest hosted for Express Writers‘s weekly #ContentWritingChat on Twitter, where he discussed content curation tips, best practices,…
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Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying…
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Facebook, Twitter, Instagram, LinkedIn and Pinterest boast a combined total of 2.5 billion active users. Let that sink in: there are 2.5 billion regularly updated accounts on those five platforms alone, so it’s no wonder…
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It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the next installment, we’re going to…
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Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
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Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google…
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Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our…
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Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so…
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You’ve been asking for it. We did it! You already know you can share your content on Twitter, LinkedIn Company pages, LinkedIn profile pages, LinkedIn Groups, Google+, Facebook pages, Facebook profiles, Buffer and Tumblr… Now…
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Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound…
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A couple of weeks ago, I was presenting to the marketing team of a large European company that was visiting Silicon Valley to better understand the impact of technology on their business. As I was preparing,…
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How long does it usually take you to write a good blog post? I’m talking about the entire process, from start to finish: the research, writing, sources, links, images, CTAs, reviewing, proofreading, publishing, etc.? We…
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Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough…
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As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to…
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Blogging undergoes changes from year to year, but rarely do you see classic blog post formats and structures go out of style. These stick around because they’re effective. This year, you’ll want to focus on…
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Are you in the content marketing business, or are you in the content creation business? Is there a difference?
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We’re in a groove here on the Scoop.it blog—an email groove. In Getting Started with Email Marketing, you learned why email’s a must in your digital marketing mix, how to get started by selecting a…
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It’s that time of the year when there will be much focus on devising marketing strategies that will help improve this year’s marketing efforts – including your content marketing. After looking at your last year’s…
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There is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for…
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Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how…
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As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely…
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It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions….
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We just had our most-attended webinar ever, focusing with my friend Steve from Buzzsumo on a hot topic for content marketers as we start the year: how to generate ROI from your content marketing in…
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With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities….
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“Things became very different with Twitter and Facebook status updates. The updates gave people who were writing long-form articles the ability to publish stream of consciousness–style instead.”
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What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not…
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Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a…
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