While content marketing has been all the rage as a buzzword over the past 2 years, more and more people are rightfully asking the question of its ROI: is it effective? Can I afford content marketing as a small business? How do I even measure content marketing ROI?Read More
A common theme at Scoop.it is helping people with important things to say be heard through all of the noise that exists online today. Creating an integrated content strategy that includes a healthy mix of creation and curation is the first step to success in this area, but another very important aspect that’s often overlooked is lead generation.Read More
A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so.Read More
Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task. It involves figuring out goals, strategies, tactics, deliverables, and other words that sound way scarier than they are.Read More
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.Read More
It seems today that everyone wants to start a blog, given that there are more than 150 million blogs on the Internet. Despite the competition, it’s still a great idea. A blog can help you market your business or improve your hobby, but with so much competition, how can you break into the blogosphere with a bang?
Is content marketing worth it? Can your company achieve a positive ROI by investing in blogging, social media, and marketing automation?
A great compilation of studies on the ROI of content marketing from Eloqua and Hubspot. There are lots of interesting numbers which show how valuable content marketing can be in the long run: unlike advertising which costs increase with success, content marketing scales up by delivering economies of scale with lower and lower costs per lead or visitor.
Now, the caveat is that these studies focus on sizeable organizations who can afford the following investments: “According to Eloqua’s findings, a mid-sized organization should expect to spend approximately $12,000 a month and a larger-sized company could expect about $33,000 a month.”
This raises the question of the accessibility of content marketing to small and mid-size businesses. To really be the new advertising, Content Marketing needs to become accessible to all – hence the growing interest for leancontent solutions and tools.
See on www.business2community.comRead More
SlideShare is a great platform for visual content and an amazing company: in just a few years, it has become the YouTube of presentations, one of the Top 150 sites in the world with an impressive 3 Billion views per month from 60 million unique visitors. Perhaps like many others, I originally thought of SlideShare as a platform to use only on specific occasions: when I had talked at a conference, when we had produced great slides worth sharing or when we had something specifically visual to communicate. I had had great experience and results but I don’t talk to conferences every day and so I sometimes felt I was missing out. And then, one night of September last year, I heard Jason Miller present at one of our #leancontent events and it became all clear: the team and I realized we could use SlideShare in a very different way – not just as a tool to recycle and share what you already created for other purposes but as a media channel that we would update on a regular basis. In a word, as a visual blog.
We decided to try it: over the next few months, we tried to publish at least every other week to SlideShare, integrating it in our content calendar alongside our blog and our Scoop.it content curations.
These are the first results after 4 months running this experiment.Read More
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?Read More
Content Marketing has been all the rage these past few years. We’ve heard from many speakers and influencers that content marketing is the new advertising and that “brands must become media to earn relevance”. But how do we measure its ROI and know our content isn’t just fueling some vanity metric but is actually helping our business?Read More
As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn’t matter to them by curating only the content that matters on interest graph platforms
Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they’re interested in.
Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:Read More
As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies – including Scoop.it – communicating through content means having several distribution channels – including email – and today we’d like to share a few things we’ve learned using email newsletters as a content marketing distribution mechanism.Read More
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.
The head of the Google Webspam team has spoken: guest blogging is now on the hook and won’t be an SEO strategy you can rely on in 2014.
Following the demise of massive link building (which now can have adverse effects), this is another strategy once recommended by traditionnal SEO consultants that disappears as part of Google’s strategy to fight spam, cheap SEO tricks and promote great quality content in search results. The more Google Search evolves, the more it relies on new criteria such as social signals to promote quality content.
What this means is there’s no way around this simple truth now: to come up in search results, you need to publish good quality content and add value – either through great original content or carefully curated quality pieces. And in the race to publish great content frequently, it’s likely you will find the latter very useful.
See on www.mattcutts.comRead More
Studies have shown that our brain reacts positively to our content being “liked” or shared on social media. Social gratitude, and notoriety among a peer group, are really the only reasons individuals post content to social media. If no one likes your post, it even can bring you down, or make you feel like no one cares. This is especially prevalent among the youth, with 52% of the teenage Facebook users of the iGeneration (born in the 1990s) clicking “like” daily or even several times a day. Generation Y were a close second with 45% daily “like” clicks, followed closely by 32% of Gen Xers and 24% of Baby Boomers.Read More