12 One-liners That Will Drastically Impact Your Marketing: Blogging Edition

With 18.7 million bloggers online (Social Media Today), reading and writing blogs has become an essential part of everyday life. Among the most popular: personal, business and education blogs spark major interest in readers across the globe.

The one-liners below are suggestions to include in your next blog post to capture attention, engage readers and increase conversions. Continue reading

A Basic Guide to SEO

SEO may be one of the biggest buzzwords of the decade, but what is it and why does it matter? SEO, also known as Search Engine Optimization, has become a critical component to the way that companies do business on the Internet. This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.

Continue reading

15 One-Liners That Will Drastically Impact Your Marketing: Email Edition

According to Forrester, 74% of consumers prefer to receive commercial communications via email. In a world of social conversations, that powerful stat supports that email marketing can still be a huge asset in your marketing campaigns. No matter what industry you’re marketing to, if you’re sending emails, you better be doing it well.

Check out this list of email one-liners [broken out by industry] that can drastically impact your email campaigns. Continue reading

Important Stats You Should Know from Mary Meeker’s Internet Trends Report

Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Each year since 2001, KPCB has partnered with some of the best data analysts in the country to create a comprehensive report of rising Internet trends across all industries. This year, the presentation resulted in a 164-slide deck that you can read in its entirety here. Since we’re fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report. Continue reading

End of School Roundup: Using Creation & Curation in Education

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently. Continue reading

The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search. Continue reading

13 Hidden Benefits of Guest Blogging

Last week, the latest edition of the #leancontent took place in San Francisco with an incredibly smart and inspiring talk from SmartRecruiters’ David Smooke. He enlightened an extremely engaged audience on the importance of guest blogging and how it can be used to build community and authority, especially for startups. Continue reading

Report: 76% of Professionals Using Curation Saw an Impact on Business Goals

During the first quarter of 2014, Scoop.it conducted a survey of over 1,500 professionals who had been using content curation as a part of their content marketing strategy over the previous year. While it’s old news that more marketers are turning to content marketing and curation & making more space in their strategies for both, we wanted to find out what actually happened once these marketers had taken the proverbial leap.

Continue reading

How Blogging Accelerates Startup Growth

I write and publish guest blog posts because writing – like your startup – is for other people. It’s reaching new audiences. It’s sharing new experiences, practices and revelations with old friends and new friends… and even brands. It’s communication for the modern reader. Blogging is increasingly how many startups reach their next customer. In fact, 76% of professionals who used content curation saw an impact on reported business goals. Continue reading