Content marketing best practices: what we learned from 1,000+ SMB marketers

Adoption of top lean content marketing best practices by SMB marketers

Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how do you cut through the Continue reading

How to build a valuable email list by delivering value [SPEED email, Part 2]

achieving email SPEED - part 2 - How to build a valuable email list by delivering value

As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely relevant to the solutions you Continue reading

Getting started with email marketing – Achieving email SPEED

achieving email SPEED - part 1 - getting started with email marketing

With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don’t want that. If Continue reading

Announcing the survey for Scoop.it’s Annual Content Marketing Report 2016

scoop.it annual content marketing report 16

What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today?  If you have ever asked yourself these questions, you are not alone. At Scoop.it, we spend Continue reading

On track to Content Marketing ROI? Take the 5′ test

scoopit content marketing roi grader influencers

Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of the world’s data has been Continue reading

Best of content marketing articles, Q3 2015

Best of Content Marketing articles, Q3 2015

Hi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase of content marketing! How to Continue reading

The best content marketing tools for the publishing phase (4/6)

best content marketing tools edition 4 publishing phase

Last editions: #1: The best content marketing tools for the research phase. #2: The best content marketing tools for the creation phase. #3: The best content marketing tools for the optimization phase. We mentioned how much content marketing is an opportunity to build an Continue reading