As content marketing has grown in popularity, marketers have become more familiar with how customers like to interact with information online. Visual content is a great cure for short attention spans, conveying a message succinctly, and it has the added benefit of presenting information in a shareable format. When a customer can see concepts illustrated in colorful, well-designed and compelling infographics, that customer may be better able to grasp those concepts than if they were outlined in writing. But if you want to make compelling infographics, you have to put some effort into it. Infographics are often driven by content, so it’s important to have a solid background before starting. Marketers should also have several unbiased people review the infographic to make sure it makes sense before publishing it. Here are a few ways infographics are gradually changing content marketing as we know it today.
Christopher Penn made a great analysis by extracting from the Mary Meeker internet report data on time spent with digital media. Let me give you 3 ways for lean marketers to beat content shock with limited resources Continue reading
“According to Gartner surveys, content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.”
Last week, Gartner released the results of their study around the 5 top emerging trends in digital marketing, and one of the big 5 is around the “rise of big content”.
Most marketers understand how important content is for their audience and their overall marketing strategy, but they critically lack resources/skills to either create good content or source good content to curate.
The choice of words Gartner used was very wise: we all know “marketers understanding that” does not mean “CEOs understanding that”. So just like most marketers, you might be facing a situation where you and anyone within your company who can and would write has millions of other things to do with deadlines that can’t be pushed.
In my opinion there are three answers you can bring to scale your content marketing and address the challenges created by the rise of big content: Continue reading
The rapid incorporation of digital approaches has made marketing an industry of silos. It’s time to rethink the way we build our teams and our skill sets to break those walls apart.
How is Marketing structured in your company?
I’ve been thinking about how this translates to SMBs as obviously not every company has to do “government relations”. But whether the Marketing team is big or small, there are interesting distinctions made in this slide in terms of the skills they represent. Continue reading
Editor’s Note: At Scoop.it, we’re strong advocates of the content hub and building a place for marketing content to live. Website and SEO expert Drew Hendricks has some answers to one of the more technical questions involved in creating a content hub: what type of hosting should I use?
Virtual hosting is one of the most common options people choose when buying hosting services. It is affordable and easy to use. If you use free hosting, you could be losing valuable sales. Spending the few bucks to upgrade to virtual hosting can really help you spike your sales as well as conversions. Read on to see how you could be missing out – and what you can do about it.
Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you’ll struggle to make an impact. We happen to disagree.
Over the past three years, we’ve been diligently working with SMBs to find success with content marketing via our products, our blog, a Meetup series, and endless conversations with clients as well as subject matter experts. The results of this work have added up the lean content marketing ideology, which is the practice of optimizing content strategies in order to create the highest impact with the least amount of time and resources.
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.
It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.
Why is that happening? Why is this accelerating?
It’s time for our annual eBook of content marketing predictions. Read on to see what big trends, changes, and advances experts see on the horizon for our industry in the upcoming year.
What are the content marketing trends for next year? The Content Marketing Institute asked thought leaders around the world for their predictions and compiled that in this ebook.
You can read mine above but there I encourage you to read the ebook for others as well.
Jay Baer’s (slide 10) is particularly interesting: Continue reading
Three and half years ago, my friend Steve Rosenbaum came out with a book that had a huge impact: Curation Nation. He described perhaps better than anyone else how much content curation was needed and how important a trend it will be. His latest book Curate This! just got published and it’s a fantastic read: not only is it a curation jewel in itself but he also introduces a new concept that paints the future of what the Web could eventually become: the desert island.