That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry, Director of Content and Email…
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The world of digital marketing can be a bit of a paradox. GDPR tells us to tighten up customer data privacy (a good thing!). But then the European Accessibility Act (EAA) swoops in and mandates…
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Discover our best tips for email design in 2024!
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Over the last year, a technology has come about that promises to elevate their email copywriting endeavors to unparalleled heights of excellence- generative AI. Wish to hop onto this bandwagon, too?
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In the comprehensive guide that follows, we will begin the spread by crunching some holiday season shopping numbers, proceed towards the spade work containing the pre-planning months, and finally cook up a delicious main course with unmatched tips, tricks, and strategies to kickstart your best ever Holiday season email campaign.
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We have compiled a list of actionable tips and tricks to help you stay on top of your game even when the odds are against you.
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Here are a few visual email marketing tips and tricks to stay ahead in the competition.
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If you are wondering about the trends that will pick up pace in 2023, you are at the right place. Read on…
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How will you formulate the email strategy in 2023? Let’s see actionable tips to keep up with the upcoming new trends.
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Business emails have established a significant role in recent times. It is a way to effectively communicate with employees, colleagues, partners, sponsors, and business associates. People count on emails to run their business without any hindrance. As more than 25% of people work in a remote setup, business emails have become an integral part. People prefer this channel over video calls and texts.
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To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers.
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In this article, we are going to highlight various ways in which you can effectively combine your social media and email marketing strategies to amplify your business’ growth. Read on to find out!
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Email remains the most effective channel to boost business profitability and enhance the brand reputation. It helps in increasing brand recall and staying ahead of your competitors. These facts do not imply that it works as a magic wand for your business. You need to have the right thought process and create emails with engaging content and attractive offers that stand out.
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As your subscribers receive countless emails each day, it becomes imperative to think of new ways to build the email readership.
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Wondering which email marketing trends are in vogue in 2022? Let’s find out!
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As email marketers, when you sit down to design an email campaign, what’s your ultimate goal? For it to reach as many people as possible, right? Well, there’s only one surefire way of ensuring that- practicing accessible email design. It doesn’t matter how riveting your copy is and how attractive your design, your emails will never fetch the returns you want them to unless they are accessible, to begin with.
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Employing multiple marketing channels to increase your brand’s reach and visibility? Great tactic! However, simply setting up these channels shouldn’t be the be-all-end-all of your marketing strategy.
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Remember the last time you received an email that felt like it was written just for you? Maybe it addressed you with your first name, popped up surprisingly on your birthday with a few fantastic offers, or even recommended you something which was just the right fit for you. Didn’t it make you feel absolutely special?
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Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction.
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What are the best ways to make a good impression with a new contact?
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Agile Email Marketing: This terminology was not familiar to me until last month. I used to wonder what all the hype around it was all about. Being the inquisitive person I am, I thought of learning more about it.
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Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.
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The ever-changing field of email marketing has yet again brought some exciting trends for 2021 and the future.
How it started: Plain text emails
How is it going: More advanced emails with imagery, dynamic content blocks, and much more…
To learn more about how emails are set to change in the coming years, read on…
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Imagine this. You go on a date with someone you liked. But then, you feel uncomfortable and unwelcome. What will you do? You will most probably refuse to meet them again.
The same holds for your email subscribers. As soon as subscribers join your email list, they expect you to greet and welcome them. That’s where welcome emails come into the picture.
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The bounce rate is a universal problem for all email marketers. It is the percent of email addresses that fail to receive your message as it is returned from the recipient’s mail server.
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When it comes to email marketing, using images is of paramount importance. Of course, you can curate the perfect content for your subscribers with the help of tools such as Scoop.it, but what if the visuals fail to leave an impact on their minds?
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B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Despite the mushrooming of so many digital channels to choose from, email continues to remain one of the most preferred channels for acquiring customers and retaining them.
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Email accessibility, in simple words, refers to creating emails with inclusive designs that can be accessed by everyone, regardless of any impairment. If you want to make sure that your email reaches each and every customer, you must make your emails ‘accessible’. Think of the 253 million visually impaired and 300 million colorblind people before you design any email. They might be using adaptive technologies or tools like screen readers, screen magnifiers, eye tracking systems, and advanced sip n puff devices.
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Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference.
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Personalization has almost become like a buzzword in the world of email marketing. However, if it is not executed in your strategy correctly, your email marketing efforts would go down the drain. Email marketing has…
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