So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. Of course, it will depend on what you’re trying to achieve with content marketing (get better rankings, get more traffic etc.)

A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a…

Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the…

Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your…

In the world of content marketing, people want to read, engage with, and share, authentic brand stories. But behind the stories, lies cold hard cash in the form of sales and brand uplift. Research shows…

We live in a world with a myriad of distractions. That can make it a challenge to stay focused on a specific task for any length of time. This might be just annoying in certain…

Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle). Why?…

If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say…

Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their…

“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also…

Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are…

As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall…

Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content…

Even if your blog is successful and your traffic gets higher every day, you just can’t stop thinking about the ways to improve it. No? Then you should think so! There is always something to…

Content marketing has become a must for any marketer. Still unsure about its benefits? Then this post is for you. To begin with, Content marketing helps you generate leads, boost your traffic and get better…

Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog…

Summer is over, and it’s already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section!…

Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes…