How to integrate Scoop.it with Sociabble
A few months ago, we had the pleasure to host a webinar with our friends at Sociabble (If you missed it, you can catch up here). At that time, we announced our exciting partnership to make…
Read MoreContent Marketing
3 ways content can light a fire under your list building strategy
Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested…
Read MoreFive automated tools to make your business more effective
Since being introduced decades ago, automation has become a staple in the manufacturing industries as well as marketing. With the advancement of recent technologies, that same tool can now be applied to more menial tasks….
Read More5 ways to get your readers to actually finish your articles
When was the last time you read an article online from start to finish – no skimming or skipping paragraphs? For most of us, consuming an entire piece of content – especially of the long-form…
Read MoreGetting started with content marketing: 3 different frameworks for SMBs to set the right expectations
So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. Of course, it will depend on what you’re trying to achieve with content marketing (get better rankings, get more traffic etc.)
Read MoreLearn to leverage clever headlines involving power brands to generate buzzworthy content
A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a…
Read MoreContent intelligence: a new step in the Scoop.it journey
Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for…
Read MoreHow the right content strategy can allow you to charge more
Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the…
Read MoreCommon mistakes in writing web content [infographic]
Are you trying to become a better content writer? You’re not alone in those attempts. Every single person who’s dealing with content marketing is aiming for the same thing. Content makes a huge difference in…
Read MoreThe reasons and essential steps for conducting your website’s content audit
Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your…
Read MoreWhy ignoring content marketing will cost you time and sales
In the world of content marketing, people want to read, engage with, and share, authentic brand stories. But behind the stories, lies cold hard cash in the form of sales and brand uplift. Research shows…
Read More5 ways to limit distractions when you’re a content writer
We live in a world with a myriad of distractions. That can make it a challenge to stay focused on a specific task for any length of time. This might be just annoying in certain…
Read MoreHow to master social curation and step up your game
Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle). Why?…
Read MoreA guide for new content strategists: carving your career in an amazing industry
If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say…
Read More3 critical pillars for your blog’s foundation
Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand…
Read More3 landing page split-test principles to 10X your conversions
Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their…
Read MoreWhy and how to implement a collaborative knowledge sharing program
“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also…
Read More5 tips for substantially improving blog engagement
Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are…
Read More5 ways to boost your content marketing creativity this week
As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall…
Read More15 tools to measure your content marketing success
Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content…
Read MoreHow to get more traffic from Facebook
Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure…
Read MoreIs your employee advocacy program failing? Here’s how to fix it
“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year,…
Read More3 simple email automation funnels that convert more customers
We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra that…
Read MoreHow to be ahead of the competition: analyzing rivals’ top articles
Even if your blog is successful and your traffic gets higher every day, you just can’t stop thinking about the ways to improve it. No? Then you should think so! There is always something to…
Read MoreCustomer relationship and content marketing: how to make it work
Content marketing has become a must for any marketer. Still unsure about its benefits? Then this post is for you. To begin with, Content marketing helps you generate leads, boost your traffic and get better…
Read MoreHow do you really quantify the success of a blog
Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog…
Read MoreHow to create content that converts
Creating content that converts is tricky. On one side, you have the content. If done correctly, it offers practical advice, gives relevant examples, solves reader’s problems, mitigates their pain, provides a solution, and answers a…
Read MoreOur best content marketing articles, Q3 2017
Summer is over, and it’s already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section!…
Read MoreWhy your financial website is not generating leads
In the world of modern lead generation, there are few things more frustrating than having a website that is not generating the leads you’re expecting it to. You’ve been told time and time again that…
Read MoreHow to set up a high-performance editorial calendar
You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or you know because you’ve just had it with…
Read More