Are you doing content marketing… or are you creating content for content’s sake?
Are you in the content marketing business, or are you in the content creation business? Is there a difference?
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9 types of email for effective lead nurturing – [SPEED email series, Part 3]
We’re in a groove here on the Scoop.it blog—an email groove. In Getting Started with Email Marketing, you learned why email’s a must in your digital marketing mix, how to get started by selecting a…
Read More5 key success factors for your content marketing in 2016
It’s that time of the year when there will be much focus on devising marketing strategies that will help improve this year’s marketing efforts – including your content marketing. After looking at your last year’s…
Read MoreHow content marketers will bridge the divide between top and bottom of the funnel content
There is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for…
Read MoreContent marketing best practices: what we learned from 1,000+ SMB marketers
Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how…
Read MoreHow to build a valuable email list by delivering value [SPEED email, Part 2]
As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely…
Read MoreHow to find highly-shareable content for your social media accounts
Struggling to find highly-shareable content for your social media accounts? You’re not alone. But it’s way easier than you think – once you know where to look. Here are five easy, proven techniques to find…
Read More4 examples when visual content wins over text content
It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions….
Read MoreHow to generate ROI from your content marketing in 2016
We just had our most-attended webinar ever, focusing with my friend Steve from Buzzsumo on a hot topic for content marketers as we start the year: how to generate ROI from your content marketing in…
Read MoreGetting started with email marketing – Achieving email SPEED
With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities….
Read More3 Reasons why you can’t build your content home on rented land
“Things became very different with Twitter and Facebook status updates. The updates gave people who were writing long-form articles the ability to publish stream of consciousness–style instead.”
Read MoreAnnouncing the survey for Scoop.it’s Annual Content Marketing Report 2016
What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not…
Read MoreGet influencers and subject matter experts to contribute to your blog
Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot…
Read More7 rules for scaling your content marketing strategy
Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a…
Read MoreHow to generate ROI out of your content marketing in 2016 – webinar with Buzzsumo & Scoop.it
Content Marketing ROI can take time to achieve. Even with the best content and the smartest strategy, it can take weeks or months to build the right audience and see the compounding benefits that cumulate…
Read MoreBest of content marketing articles, Q4 2015
We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take…
Read MoreHow to reformat one piece of content into an entire marketing campaign
This is my favorite content marketing quote: “Our goal is to create the least amount of content with the maximum amount of impact.” Robert Rose, Chief Strategy Officer for the Content Marketing Institute Here’s the…
Read MoreWhat makes people click? 13 ways to write irresistible calls to action
“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a…
Read MoreHow brand journalism is like being next to a cool person at a party
Who doesn’t want to be next to the cool person at a party? He or she is the one in the know. Everything they talk about is interesting and is usually about something other than…
Read MoreHow to use surveys for content marketing
It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a…
Read MoreHiring a web designer: be sure to cover all your bases
More and more these days, people’s first impression of you and your business occurs online. Think about it: how often do you just go to a restaurant without first sweeping the internet, checking Yelp’s reviews…
Read MoreBlogging for content marketing: how often, how long and how much time?
Business blog trends of 2015 based on research by Orbit Media Studios are captured in this post and infographic. How does your business blog compare?
Read MoreOur 5 best Content Marketing reports of 2015
Are you a data-driven content marketer? I hope so. There isn’t much margin for error in a world of content shock, murky ROI and limited time and budgets. Why not use every edge you can…
Read MoreUpdate on the new Scoop.it suggestion engine
We’ve been on a rough ride lately with an update of our suggestion engine that didn’t go as planned. We’ve had a chance to discuss with some of you who reached out through our support system…
Read MoreMaster your content strategy with influencer engagement
It’s no secret that content marketing and influencer marketing are two peas in a pod. Influencers can get your content in front of the right people and inspire their loyal followers to fall in love…
Read More20 websites that publish terrific content to curate
Google is a great tool. But it has its limitations. Like when you’re tired of doing keyword searches for content to share with your audience. You want to find the good stuff, but not the…
Read MoreContent Marketers: 8 ways to get fired in 2016
Content Marketing is maturing fast. From an opportunity a few years ago, it’s rapidly becoming a necessity these days. So as a consequence, the expectations from the C-suite have risen accordingly. In 2016, gone will…
Read MoreHow much does Content Marketing Software cost?
As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content…
Read MoreEmail marketing best practices: what you need to know about spam and encryption
Email marketing best practices are essential because they are a very effective tool for reaching customers and converting leads. It’s also an important component of any customer retention initiative. But not every email marketing campaign is…
Read MoreThe superior person’s guide to social media etiquette
Social media has a very long memory. A few wrong tweets posted years ago can be enough to mar your reputation. Just ask Trevor Noah, the recently appointed host of The Daily Show. He got…
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