Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. Most responsible managers make sure they have something in place before project kick-off. But how many have a plan B specifically for content? Answer: not many.
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When it comes to increasing awareness, building trust, and generating conversions, most businesses have come to see content marketing as a tested and proven strategy for achieving these objectives.
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Content marketing isn’t what it used to be. In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. In other words, you can’t fly by the seat of your pants – you need a strategy.
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The ability to embed one or more Scoop.it topics in a site is one of the most popular features of Scoop.it. Available for the Plus and Company plans, this allows the scooped content to be distributed in real time on the Scoop.it topic pages into a third-party platform such as a website or a blog.
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Writing web copy is undisputedly challenging for every copywriter in the world. It takes a long way of experience to deliver a compelling copy that works.
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With the proper extension tool, you can turn your Gmail into a robust multi-functional tool. In this article, I’ve rounded up ten chrome extensions for Gmail you should consider using as a content marketer in 2021.
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It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. The global pandemic has changed the working operations of businesses, and brands now have realized the cruciality of having a strong online presence to keep themselves afloat in this saturated market.
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The human brain loves to process visual information. For a lot of us, it’s simply the best way to pick up and retain new information.
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The past couple of years have seen a significant shift in the way successful SaaS brands approach marketing.
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Are you looking forward to the best tactic that thoroughly helps you in attracting new customers? If the answer is yes, then the most preferred answer for it is content marketing.
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Around 91% of users prefer interactive content. And yet, what you feel is an excellent piece of visual, dynamic, and engaging content can be hit or miss with the audience.
With so many brands now tapping into the power of content marketing, now the competition for your audience’s attention is at stake. Which begs the question, how do you know what content would grab and keep the attention of many?
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The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.
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Email marketing is becoming more and more customer-centric with every passing day. And big data is empowering marketers to make giant strides in that direction.
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Social media and email marketing go hand in hand. The two strategies can and should be used together to help ensure future sales.
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Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized.
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When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic, higher rankings, and more efficient communication with the target audience.
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Visual-centric content and media dominates the digital marketing space today. Online marketing is built around videos, motion graphics, and many other forms of visual and interactive content. The use of visual content has created other industries to support developing the content. The use of visual content in marketing is referred to as visual marketing.
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How do you design a strategy that sets you apart and compliments your competitive advantage? That’s where we come in.
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To create a website that converts, one needs to have a definitive goal as to what they want to do.
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Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas.
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Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process.
So, how do you ensure your sales reps have all the content they need when they need it?
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Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch.
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If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. Undergoing an audit is a time-consuming and sometimes expensive process, but it has the power to fundamentally change your strategy for the better – and ultimately help you see far greater returns.
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Writer’s block? As someone whose profession relies on creativity, you’ll want to ensure you don’t run out of content ideas.
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At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Years later, Weiner’s quote is truer than ever before.
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Although a single piece of art can speak for itself, sometimes it’s a lot better for the audience to see rows of art collections before they can say “Oh, this is what it all means.” To give better context and share more information, curators install certain pieces next to each other— hence, the magic of art curation.
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Over a third of all websites run on WordPress—and because you’re reading this, yours is likely one of them.
On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world.
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This month we are offering new features available to Scoop.it Plus and Enterprise users: the ability to further customize your templates and send your newsletters directly from Scoop.it, all in a few clicks to optimize your time and engagement!
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What are the best ways to make a good impression with a new contact?
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There’s no such thing as a hands-off website. If you build a website and want it to generate traffic and conversions, you have to give it some continued attention. Anyone who tells you that you simply launch a website and the traffic will come is confused (at best) or intentionally misleading (at worst).
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