Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your…
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Nobody wants to knock your focus. But sometimes we content marketers get so focused on creating more and more content – or getting more and more leads – that we lose sight of really important…
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Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing…
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As we’re entering 2017, we wanted to share with you a recap of what we did last year and share some thoughts on what we’ll be working on this year. 2016 was another busy year…
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You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a…
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Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up…
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The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write…
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Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.
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Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get…
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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers:…
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So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is…
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The principle of content marketing is simple: Content attracts an audience and builds trust. Trust, over time, becomes sales. Making that work in the real world is harder than it sounds. That doesn’t mean it…
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If you’ve yet to include SMS in your content marketing strategy, then it’s imperative that your reconsider your priorities. SMS marketing will yield tremendous value in 2017 and you’ll want to be a part of…
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How are people finding your content, and what are they doing once they’re on your pages? What are your most effective audience acquisition channels, and which of these are driving the most significant business performance?…
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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and…
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If you’ve been on the fence about trying content marketing for your business, but are finally ready to give it a try, this is the post to read. It’s written for you bootstrappers. We assume…
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Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy…
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If I just had some good leads, I know I could [insert action]. How many times have you thought some variation of this statement? Having a bunch of email subscribers, website members, or social media…
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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and…
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Have your ever seen a successful and well-ranked website just because it was beautifully designed? Certainly not. A website without great content is simply useless. Your website is the face of your business – it educates your audience…
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Leverage these three techniques to extend your top-performing content’s life from 18 minutes to forever Read the full article at: contentmarketinginstitute.com Most marketers would be tempted to believe that it’s ok to publish a piece…
Read MoreIt takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we…
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How do you measure if your content marketing strategy is successful or not? For most marketers, the answer is: traffic, leads, revenue. We all know now that creating great content on a regular basis is not…
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How does content marketing generate leads? In the first few years of content marketing, there wasn’t much clarity on the answer to this question. ROI-driven marketers didn’t have any other measurement system other than Google Analytics,…
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Halloween is over, which means your prospects are gearing up for the holiday season. For most people, this means preparing for some much-needed time off. Unfortunately, you know that your promotion efforts needs to stay…
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Content curation help brands increase their visibility and their customer engagment. Curation tools help pull, repurpose and publish content to creat
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Maybe this scenario has happened to you: You created a blog for your business and populated it with great content, only to discover that no one is reading or sharing your content. Or, maybe your…
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Picture this: You’ve just finished a terrific new ebook. You’re laying out the landing page for it. And because the whole point of publishing this ebook is to attract new leads, you… don’t require people…
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When content marketing comes to mind, most people think about blog posts, news articles, press releases, and eBooks. And while these are all key components of an effective content marketing strategy, you can’t generate the…
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Feeling lonely? If you’re a content marketer, there’s a reason: Most of us are one-person teams. And while going solo might make happy hour kinda dull, it doesn’t mean you can’t get lots done –…
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