How to conduct a content audit – in one day
We all want more results from our content. Especially now, when word is out that simply publishing more content may not help as much as we thought. Trouble is, how to get those extra results?…
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3 productivity tips for busy marketers to increase content marketing success
If you’re feeling short on time, you’re not alone. In 2014, Content Marketing Institute and MarketingProfs released a report noting that 69 percent of B2B marketers and 57 percent of B2C marketers share the same challenge…
Read More3 advanced SEO signals all the best content marketers need to master
Who doesn’t want more search engine traffic? One of the main reasons we publish content is in hopes of attracting it. Just the tiniest fraction of the 213 million searches done per day can make…
Read MoreHow to create engaging content for the senior generation: 6 actionable tips
As Baby Boomers move into the retirement demographic – about 10,000 of them have turned 65 every day since 2011 – web designers and content producers are facing a changing populace of web users. Baby…
Read MoreThe best tools to amplify your content marketing results for long-term success (6/6)
There’s no escaping the fact that we live in an era where content marketing is simply everywhere, with 88% of B2B marketers reporting the use of content marketing in helping them to achieve their business goals….
Read MoreGet your content to generate 2-3x more results by using organic content amplification
Content is an investment. Each and every blog post, eBook or video you publish as part of your content marketing strategy takes precious time, resources and budget. The sad news is that the payback period…
Read More10 techniques to successfully amplify your content marketing (6/6)
In an ideal world, you’d produce a great piece of content, hit publish and never have to worry about it again. In this same fairytale land, that piece of content would magically get directly in front of…
Read MoreWhy producing good content is not enough to succeed (and what to do about it)
Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content marketing challenge for 2016….
Read MoreHow to use analytics to understand and improve your email marketing [SPEED Email Series, Part 5]
The best email marketer is the data-driven email marketer. Actually, you could say the same thing about all forms of digital marketing. Email marketing affords you the ultimate opportunity to collect data and apply insights…
Read MoreThe ultimate list of tools you need to analyze your content (5/6)
Content marketing is the ultimate way to connect with your audience and build brand awareness. It allows you to tell your own unique story and increase visibility around your product or company. Content marketing is…
Read More11 content marketing misconceptions that will make you fail [and how to overcome them]
According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers…
Read MoreThe next 5 years: how technology will shape the future of content marketing
5 years ago, as content marketing started to become a trend, I was trying to imagine what it would mean for businesses to thrive in a world where visibility was driven by content. I was…
Read MoreHow to incorporate video into your content marketing for better results
As marketers, we’re always looking to improve our content, and using video allows you to just that. Videos that explain, teach, and delight give your content a strong boost, and help to bring your audience…
Read MoreHow to analyze your content to generate maximum content marketing ROI (5/6)
While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or…
Read MoreHow to harness the benefits of guest posting: 5+ tips to make the most of your blog
Guest posting is a hot topic in the blogging world, raising questions about how the genre is used. Some find guest posts to be excessively promotional, while others think that the format allows sites to…
Read More7 easy ways to earn more links and shares for your content
Content marketing serves as a gateway for many independent online marketing functions. It’s a reputation builder, since it serves as a brand asset to new and recurring visitors. It’s a conversion enhancer, since it entices…
Read MoreThe most effective distribution tools to promote your content (4/6)
It goes without saying that content marketing has become standard practice for companies in today’s digital age. When it works, it’s an incredibly powerful way to build relationships and exchange knowledge without overtly pitching your…
Read MoreHow to get more leads [and qualified leads] with content curation: 3 foolproof tactics
What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to…
Read MoreRevamp, reuse, recreate: 5 [simple] ways to repurpose your blog content successfully
Blogs are a kind of endless field. You’ve written dozens or even hundreds of blogs, and yet, more seem to stretch out before you, waiting to fill your site. Unfortunately, staring out into that field,…
Read MoreA simple guide to promote your content: part 4 of the content marketing lifecycle
You did it. You got your content baby out. You’ve worked long and hard to get here. You’re tired but proud. You’re also glad you followed the tips included in our latest content marketing lifecycle optimization post…
Read MoreLess is more: 7 reduction strategies to seriously improve your content
There’s a serious quality problem in the content marketing world, and it’s only hurting marketers. Over the past several years, the value of content marketing has been heavily promoted and accepted, but people have come to…
Read More10+ of the best tools you need to produce better content (3/6)
While content marketing is a powerful opportunity to build loyal relationships with your readers, it requires a lot of time and energy to do it successfully. Content marketing is a challenging, ongoing process that requires optimization…
Read MoreProducing great content for your blog at scale (3/6)
Content production remains the #1 challenge for most marketers when starting out with content marketing, where a lack of good content continues to be a hurdle many struggle to overcome. While it may seem basic, content…
Read MoreHow to revamp your content marketing strategy [with worksheets]
Content strategy has a reputation for being complex. It’s so complex, people have even written books and articles simply defining what content strategy is and isn’t. The gist of these definitions comes down to how…
Read More20 + 2 content marketing tips you should be using
This list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing out on.
Read More3 reasons why content marketing is a must for higher SEO rankings
In recent years, many have argued that content marketing is the new SEO. The technical aspects of optimization would soon give way to a future where content marketing was the only way to rank higher…
Read More5 smart tricks to drive more website traffic with content curation
A lot of people turn to curation to help with their content creation workload. But that’s not the only thing content…
Read MoreThe best content marketing tools for the planning phase (2/6)
Earlier this month, we listed the best content marketing tools for the strategy phase, the first phase of the content marketing lifecycle. We discussed how content marketing is a powerful opportunity to build a loyal audience authentically, provided…
Read MoreThe value of sponsored content: 4 tips to maximize ROI
As Internet users become ever savvier, businesses are having to find more natural ways to advertise and market their value offerings. One of the best ways to do this is by sponsoring content. If you’re…
Read MoreHow to fit content curation into your content marketing strategy successfully
Looking for ways to improve the content you publish? You’re in good hands. Content curation is a great way to maximize the results of your content marketing efforts that allows you to create more quality content at scale, yet…
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