The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Marijana Kay

How to Start Blogging: The Guide to Successful Content

Still haven’t started your business blogging efforts? No idea how or where to start? You’re in the right place. Especially when you’re completely new to content marketing, it’s good to aim for frequent publishing as you want to fill up your blog with more than just a few pieces. This will increase your likelihood of […]

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Why You Should Stop Talking About Yourself in Your Content Marketing

Why You Should Stop Talking About Yourself in Your Content Marketing

“We’re doing content marketing to rank in search and attract more leads.” How many times have you heard someone say this, or even thought that to yourself? While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Now […]

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Paid Content Distribution: How to Win With Your Perfect Audience

As content marketers, we place an astonishing amount of focus on content production. We look for ways to streamline these processes and create more with less without taking the time to reflect on the impact our content is making.

Production also seems to be the leading marketer’s challenge. However, it’s the content promotion that has the final word in deciding whether a piece of content was successful.

With the decline of organic reach, paid content distribution comes as a powerful tool of every savvy marketer. Let’s look into why organic promotion is a challenge, and the five steps to overcoming it.

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