The Lean Content Marketing Blog

How to get more return on investment from content

Blogging

5 habits that inspire creative thinking

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As aspiring innovators and thought leaders, people like me are always trying to remove the limits of our thinking—dreaming up new ways to hack our brain to invent unique perspectives that will improve our business, our life, and the world. While some people are just born beautiful freaks, others (like me) have to discover and […]

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4 types of blogs that gain traction

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Thousands of blogs are launched every single month, yet only a few ever last more than a few weeks. Part of the reason the failure rate is so high in blogging is that people don’t give much forethought to what people want to read. As a result, nobody visits, the blogger gets frustrated, and things […]

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3 ways to get the most out of your blog content

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A recent study from HubSpot.com reported that 60% of marketers say blog content creation is their top inbound marketing priority. And yet, for those of us just starting out, the goals of blog content remain nebulous. It’s often said that content blogging has different goals than traditional advertising. But if that’s true, then how is it […]

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6 surprisingly simple ways to become a more confident writer

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There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend. You may assume […]

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5 tips for discovering creativity and unleashing your full writing potential

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Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then it’s time that you reevaluate where things stand and find a way to recapture the creativity that’s gone missing. Going […]

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How to create killer case studies that generate growth

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Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re missing out on a massive opportunity to enhance credibility with your audience. Specifically, you’re missing a chance to reap the […]

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How to find content for niche industries

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Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write about in their niche! Even when they search for third-party content to curate, they find that nobody is producing much buzz […]

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Want to be a successful content marketer? Do these 10 things

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You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers: 1. You have a documented content marketing strategy Ever heard of “to fail to plan is to plan to fail”? […]

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Here’s what successful bloggers are doing behind the scenes

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So much blogging advice is centered on writing quality content, sharing on the right channels, and using the right visuals to complement your topics. But the reality is that these are just the things that show. Successful bloggers are the ones doing more than the competition behind the scenes. The sobering reality of modern blogging […]

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6 unexpected ways you’ll benefit from writing content

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Content marketing is one of the most effective marketing strategies you can employ, and the benefits are overwhelming—you’ll see higher traffic, higher customer retention, growth in other marketing areas like SEO and social media, and dozens of other benefits. However, the process of actually writing the content can also be beneficial for you—as a business […]

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7 tips to make your content SEO friendly

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Writing high quality articles for any reason can be difficult and stressful. You need to be coherent, grammatically correct, and get your message across to your audience in a convincing manner, which is no easy task. And when you add SEO keywords and a focus on user friendly content into the mix, it can seem impossible to […]

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5 ways to build a blog from scratch

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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building […]

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Content curation: your best bet if you’re looking to save time and money

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“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own” Read the full article at www.marketingprofs.com In this post, our good friend Paul […]

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Why you can’t lean on social media management software to run your content strategy

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With so many different marketing tools and software solutions out there, it can be hard to know which one is right  for running your content marketing strategy. Today’s digital marketing world is overwrought with many expensive and complex tools that were never designed for content marketing. From marketing automation software like HubSpot and Marketo to social […]

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Content marketing automation explained {video}

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Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with almost 1 billion articles published giving you content marketing best practices, it’s hard to know what you should prioritize your […]

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Content performance is more than clicks and shares: how to track metrics that matter

content performance is more than clicks and shares

Ever heard the story about the guy looking for his keys on a dark street? Someone comes by to help him and asks where he dropped his keys. He says, “oh – over there, in the alley.” The other guy says, “So why are you looking here, under this streetlight?” And the man looking for […]

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Don’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing

5 ways to leverage the benefits of artificial intelligence for content marketing

Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that’s exactly what Mark Schaefer addressed recently. To find out that… […]

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How to use data to create better content for your audience: 5 essential survey tools

5 essential survey tools to create better content for your audience

If you aren’t including your own customers in your content marketing efforts, you may feel as though your blog posts, articles, and social media updates are missing something crucial. Whether you tailor content to the stated interests of your most loyal customers or you poll your customers and use the information in your posts, that […]

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How to format your blog posts for better readability and SEO: 11 effective tips to improve engagement

how to format your blog posts for better readability and SEO

Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have learned that just publishing content more often won’t work. Drowning an audience with more and more content they aren’t engaging […]

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How to build your authority as a writer: 9 proven ways

how to build your authority as a writer 9 proven ways

Modern marketing has evolved over the last decades, and it’s nearly impossible to imagine a marketing strategy without blogging. Therefore, marketers attract bloggers to write savvy and interesting content as it helps to expand the audience and build trust. And more often than not, a writer should establish a community of readers, but how to […]

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How to create engaging content for the senior generation: 6 actionable tips

how to create engaging content for the senior generation

As Baby Boomers move into the retirement demographic – about 10,000 of them have turned 65 every day since 2011 – web designers and content producers are facing a changing populace of web users. Baby Boomers aren’t digital natives, but most of them have learned the language and spend at least some portion of their […]

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The best tools to amplify your content marketing results for long-term success (6/6)

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There’s no escaping the fact that we live in an era where content marketing is simply everywhere, with 88% of B2B marketers reporting the use of content marketing in helping them to achieve their business goals. Yet despite its growing popularity, many marketers today still struggle with how to do it effectively, with an alarming 30% of […]

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10 techniques to successfully amplify your content marketing (6/6)

10 techniques to successfully amplify your content

In an ideal world, you’d produce a great piece of content, hit publish and never have to worry about it again. In this same fairytale land, that piece of content would magically get directly in front of the audience you intended it for all on its own, and start generating traffic and leads immediately, without you having […]

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The ultimate list of tools you need to analyze your content (5/6)

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Content marketing is the ultimate way to connect with your audience and build brand awareness. It allows you to tell your own unique story and increase visibility around your product or company. Content marketing is an ongoing cycle whereby success comes from continually optimizing your efforts in every phase of the content marketing lifecycle. It’s also considerably hard […]

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