ROI is the preeminent measure of success for any business. The vital role ROI plays is indisputable as it provides concrete, measurable proof of the effectiveness of any marketing program against the cost of the…
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Visual content is a powerful way to make your content more engaging. Adding images to blog articles and social media posts are just a few proven ways to substantially boost engagement. While widely viewed as an add-on strategy meant to supplement or…
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Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after…
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Who writes directly in WordPress? Bloggers: Do you draft posts in WordPress or somewhere else first then import into wordpress? — Devesh Khanal (@deveshkhanal) January 28, 2016 Not many people it seems. Good content requires…
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Rand’s presentation on how to re-use and recycle content, update existing content, and earn better rankings and visibility.
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This is one of the core questions content marketers struggle with. How you answer it will shape your content strategy, your budget, and more. No content marketer answers this question in the same way. Even on…
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We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses…
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Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying…
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Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are just…
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Once upon a time I had an awesome high school History teacher named Jesse. He was short, balding, sarcastic, slightly overweight and wore the same pair of washed out jeans almost every day. For our…
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Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so…
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Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough…
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Blogging undergoes changes from year to year, but rarely do you see classic blog post formats and structures go out of style. These stick around because they’re effective. This year, you’ll want to focus on…
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It’s that time of the year when there will be much focus on devising marketing strategies that will help improve this year’s marketing efforts – including your content marketing. After looking at your last year’s…
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There is a substantial divide between top and bottom funnel content. While marketers can efficiently advertise bottom funnel content via PPC, display, and other online advertising mechanisms, these forms of advertising hold no reward for…
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Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how…
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As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely…
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It would be inaccurate to say that textual content is on the way out. After all, it’s hard to imagine a business world where text doesn’t hold weight in conveying messages and explaining value propositions….
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We just had our most-attended webinar ever, focusing with my friend Steve from Buzzsumo on a hot topic for content marketers as we start the year: how to generate ROI from your content marketing in…
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“Things became very different with Twitter and Facebook status updates. The updates gave people who were writing long-form articles the ability to publish stream of consciousness–style instead.”
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What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not…
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Blogs are hungry creatures. Even if you feed them sparingly, they need to be updated on a regular basis. You can, of course, curate some of your blog content. And you can write a lot…
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We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take…
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“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a…
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It’s that time of year again… all the blog posts about predictions and trends are out. Everybody (me included) is buffing up their crystal ball. That’s all well and good. But if I had a…
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Business blog trends of 2015 based on research by Orbit Media Studios are captured in this post and infographic. How does your business blog compare?
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As content marketing matures, there are more and more reasons why you need content marketing software. TopRank – Lee Odden’s leading content marketing agency – recently released its selection and review of the best content…
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Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have…
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Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And…
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To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the…
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