Bottom of funnel content is the content you use to seal the deal and inspire leads to become customers. Here’s how to use the bottom of funnel content in 2023.
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How will you formulate the email strategy in 2023? Let’s see actionable tips to keep up with the upcoming new trends.
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Did your website’s organic traffic suddenly take a nosedive? There is a solution!
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If you’re looking to improve the quality of your content and the productivity of your marketing team, it might be time to invest in your content review process.
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In this post, we’ll discuss some of the most effective ways to promote your brand.
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If you’re ready to stop struggling to create quality content and improve your email marketing strategy, then keep reading. We’ll give you all the information you need to know about content curation, including its benefits and how to get started.
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As we enter a new year, it’s high time to put fresh eyes on content strategy and think about the content types that will work best for target audience engagement and brand promotion. Traditional content types can get old-fashioned and less attractive to online users, so why not consider some alternative formats?
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So, you have a business website with great offers, an attractive landing page, and even an active blog. But you’re still not getting the hits that you desire. Your prospects end up leaving your website without making a purchase or filling out the lead forms provided.
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The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. These people just realized they have a problem and want a solution. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them.
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In this post, we’ll look at 5 practical steps to expand your business on social media and how to generate more leads with the simple strategy of keeping your audience engaged by curating your content.
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In this article, we’ll share seven reasons curated content is excellent for your next email newsletter.
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Writing is a craft, and like other skills, it takes time to improve. This guide will teach you some essential resources to help you create quality and original content.
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If you’ve been looking for ways to engage your new email subscribers, here are some proven tactics that can help.
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It takes a lot of work to generate ideas, then draft, conceptualize, and edit content to fit the new market environment. The deadlines are intimidating, which only makes it worse. But if you’re well-organized, you can easily overcome these difficulties, save time, and avoid stress.
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It’s more expensive to acquire a new customer than to retain an existing client. Having clients who pay you every month makes your business revenue more predictable. But how can you create the right conditions for this to happen?
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To ensure that your blog stands out from the rest, and can be heard above the noise, it is absolutely imperative that you set yourself reasonable, achievable, and measurable goals. In other words, goals which can be achieved, and which will actively help you take your blog to the next level.
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Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends.
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Here’s a guide on how to develop an effective SaaS content marketing plan.
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Let’s dive right in and look at 10 things you can actively do while writing your next blog post so that your readers remain actively engaged and don’t wander off just about a paragraph or two into your well thought out post.
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In this post, we’ll talk about creating engaging educational content that will resonate with customers in this early stage of their journey.
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In this article, we look at the best marketing newsletters available for you to subscribe to.
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If you want to be successful curating and creating your own content, you need to know the types of content your audience wants to consume. But what are the most valuable content mediums and formats?
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Business emails have established a significant role in recent times. It is a way to effectively communicate with employees, colleagues, partners, sponsors, and business associates. People count on emails to run their business without any hindrance. As more than 25% of people work in a remote setup, business emails have become an integral part. People prefer this channel over video calls and texts.
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In digital marketing, content is the base upon which you promote your business. The smarter your content is, the better results your marketing efforts will have.
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To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers.
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Businesses don’t create an army of brand advocates by accident. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.
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If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business.
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In the mission to get traffic to your site and gain those valuable conversions, content is key. SEO plays a vital part in this picture, but quality content pitched well also drives posts to the top of search results.
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Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.
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How do you create content that can benefit your users while helping you build brand reputation? Let’s look at some of the easy ways to do that.
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