If you haven’t noticed, content strategy has been gaining a whole lot of traction in recent years. All Posts Google Trends results for “content strategy” And for good reason. After all, while 88% of marketers say they utilize some form of content marketing, only 30% of them have a consistent or integrated content strategy. So, while far […]
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I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” If you graphed this situation, it’d look like this: As you […]
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Facebook is undeniably the most popular social media network at the moment. As a matter of fact, 175 million individuals will log in every single day. So when Facebook introduced the option to advertise on their website, many companies saw it as an excellent opportunity to promote their products and expand the customer base. The […]
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Imagine that you own an oil rig standing out in the ocean. It relies on a firm foundation to stay above the waves and currents of the ocean below. Its sole purpose is to stand steadfast and collect something valuable. The ocean’s currents offer a constant challenge, but also the opportunity that more oil may […]
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Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need […]
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“Knowledge is definitely more and more accessible.” You’ve probably heard that many times. That’s true, and it works for the corporate environment as well – companies today cannot ignore the fact that knowledge is also in the hands of employees from now on. But organizing and sharing knowledge in a corporate environment is complex. Especially […]
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Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership? Increase blog engagement in 5 easy steps Blog engagement […]
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As a writer or content marketer, you have weeks where everything seems to click and the words just flow from your fingertips. You also have weeks where you feel like you’ve hit a brick wall and can’t break through to the other side. In order to avoid these latter moments, you need to proactively pursue […]
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Content marketing is one of the most important assets every marketer should use knowledgeably in order to increase a company’s visibility. According to A Guide to Marketing Genius: Content Marketing by Demand Metric 90 % of businesses market with content and spend more than 25% of their budget on content marketing. But it’s not just about creating relevant content and […]
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Traffic. It’s one of the most important drivers of content marketing. We create new content to attract it. We optimize existing content to attract it. We advertise for it. We partner for it. We measure the results of our marketing by how much of it we get. So where is all this traffic coming from? […]
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“Why the hell don’t my co-workers share any of my content”? As a marketer, you probably asked yourself that question at least once. Get your colleagues to share corporate content is indeed tricky. Last year, we surveyed 1000+ marketers and here’s what we found out: only 20% of them managed to get their colleagues to share their […]
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We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra that shows for every $1 spent on email marketing, brands generate $44.25 in revenue. That sounds like a formula for success, […]
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Even if your blog is successful and your traffic gets higher every day, you just can’t stop thinking about the ways to improve it. No? Then you should think so! There is always something to improve on your website — it’s a fact. I’m convinced that the best way to find opportunities for the improvement […]
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When a subscriber signs up to join your email list, you may be tempted to simply add their name to their database and send them the next scheduled email. But have you considered welcome emails? Welcome emails offer an excellent opportunity to grab your new subscribers’ attention and connect them with your business right away. […]
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Content marketing has become a must for any marketer. Still unsure about its benefits? Then this post is for you. To begin with, Content marketing helps you generate leads, boost your traffic and get better SEO results… Even better, you can add lead nurturing techniques to drive people down in your sales funnel which […]
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Every week, I consume content. Actually, lots of content 😉 And I found some amazing, very insightful pieces – I thought I must share them with you folks. So here we go, here are my favorite posts of the week on content strategy. Your content strategy needs more consistency – by John Hall If you’re not […]
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Few people genuinely blog for fun. A person may start a blog for fun, but that feeling is only going to last for a couple of weeks before it fades. In order for a blog to be sustainable, it must offer something in return. In other words, it must be successful. The only question is, […]
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Creating content that converts is tricky. On one side, you have the content. If done correctly, it offers practical advice, gives relevant examples, solves reader’s problems, mitigates their pain, provides a solution, and answers a question. On the other side, you have the desire to convert readers with that same piece of content. You want […]
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Summer is over, and it’s already the end of the quarter. So… it’s time to share our top 5 blog posts with you guys! Don’t hesitate to tell us what you think in the comments section! Curation: the secret to writing high-converting content by Félicia Akligo-Etsey Curation is a faster way to create content – it takes […]
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In the world of modern lead generation, there are few things more frustrating than having a website that is not generating the leads you’re expecting it to. You’ve been told time and time again that websites are the easiest, most cost-effective, and quickest ways to generate leads, so what are you supposed to do when […]
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You know you need an editorial calendar. Maybe you know because you read our earlier post about it, or you know because you’re already using one… or you know because you’ve just had it with trying to manage a content marketing program with post-it notes. Whatever the reason, you’re ready to dive in. You’ve picked […]
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When it comes to reaching customers online and convincing them to purchase your products and services, trust is a major factor. Customers aren’t going to do business with a company they don’t trust. And while there are plenty of ways to establish trust, website testimonials play a significant role. Why testimonials work In order to […]
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Lead generation is not a child’s play. In fact, it’s really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails. However, most often than not, these accustomed methods are not properly utilized. There […]
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Perhaps you’ve dreamed of that day when all your hard work finally pays off in the form of a viral blog post that gets shared hundreds of thousands of times on social media and causes your total website traffic to spike. But do you know how to respond if it actually happens? Got viral content? […]
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If you run a business, you’ve probably been told you should start a blog (or maybe you already run one). There are good reasons to blog: It allows you to connect with and better understand your customers, increase acquisitions, boost SEO, and drive content marketing efforts. Of course, it’s not enough to throw together a […]
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Content marketing is a must and everyone knows it. But the goal shouldn’t be to do content for content’s sake. Content marketing is a long-term technique that actually delivers results – given you have a documented strategy. And yes, it works for leads too! To the point where lead generation has become the most important goal for […]
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As a content strategist, the more team members you can get to write for the company blog, the better. When done right, your colleague’s pieces will help your company blog to become more revered internally and deliver more value to your readers. This is because every piece written from someone in a different department across […]
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Scoop.it has evolved a lot since its launch. At first, it was a simple content curation tool. Today we have 3 different products! Let’s have a deeper look at them, what makes them different from each other, their users and their purposes. Scoop.it! the free content curation platform Our most famous Scoop.it platform, the content […]
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It’s 2017. And what that means is that there’s no excuse for bad content. Gone are the days when you could publish fluff listicles with vaguely related stock photos and expect to drive great traffic. The modern content marketer is (I hope) a little savvier, a little more sophisticated. Part of this is a having […]
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In our modern world, online businesses flourish like never before. Nowadays, a successful online-business may be conceived from the comfort of your home using only your mind, a PC, and an Internet connection. There are unlimited possibilities regarding online business. Most businesses are founded on sales. Therefore, the chase for profits and revenues is extreme. […]
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