The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

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5 Effective Ways to Use Content Curation in Social Media and Email Marketing Strategies

5 Effective Ways to Use Content Curation in Social Media and Email Marketing Strategies

As a content marketer, you spend an exhausting amount of time on content curation and trying to figure out new topics for your social media pages and blogs. With more than three billion blogs being published on a daily basis, you somewhat have an idea of the kind of competition you’re dealing with. 

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Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Time Efficiency: How Content Curation Helps Businesses Generate Smarter Social Engagements

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. Through the power of social media sharing and the ability to seamlessly interact with consumers, leads, or simply fans of your company, it’s possible to build a thriving online presence without having to dedicate hours towards generating huge volumes of fresh content alone.

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Which Social Media Trends Should You Follow and Which Should You Drop

Which Social Media Trends Should You Follow and Which Should You Drop

It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. The global pandemic has changed the working operations of businesses, and brands now have realized the cruciality of having a strong online presence to keep themselves afloat in this saturated market.

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Upsizing Your Social Media Marketing: How Brands Generate More Leads

Upsizing Your Social Media Marketing: How Brands Generate More Leads

The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.

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20 Social Media Content Ideas for Brands

20 Social Media Content Ideas for Brands

If you are running a profitable business in the twenty-first century, you probably have a social media presence.

Yes, opening a social media account is pretty easy — but the account won’t manage itself. You’ve got to put out content every single day.

And that’s where social media content ideas come in handy.

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How to grow and engage a community on social media with content

Are you seeing results from your social media activities? Or is it just another thing to worry about on your already full plate as a marketer?

If your answer is closer to the second option, you’re missing out on the benefits of an engaged community on social media. Unlike some other platforms, social media is ideal for a two-way communication with people who support and buy from your brand.

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3 Lessons From the Biggest Social Media Fails of 2019 So Far

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not.

Even companies that work with social media personalities all day get it wrong. Mediakix points out that many influencer marketing agencies, which should be master content strategists, are stuck on self-serving and stodgy content. But while around half of users will unfollow brands that post irritating content, the bigger danger is actually poorly thought out content that catches on.

It’s only April, but the first quarter of 2019 has had more than its share of social media snafus. The following three offer valuable lessons for all the “experts” out there:

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7 Content Curation Secrets from Social Media Influencers

Though being an influencer looks easy and glamorous from the outside, those of us on the inside know it is anything but. Building an audience and putting out great content that people respond to takes a lot of hard work, experimentation, and trial and error. Coming up with original content on a daily basis is no small task. Yet no matter what industry you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you want to see your fan base grow.

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7 Proven Benefits of Using Social Media for New Content Creation

Content curation is the engine behind every successful brand. Regardless of your specialization, your projects and ideas can grow in size and complexity thanks to a constant influx of content.

For getting new content, social media is the undisputed best source. Unlimited time and space for conversation create content that is later a viable part in a campaign.

Almost every big brand gets at least a part of their content from social media. Therefore, we can say it’s surely effective in both content curation and content marketing.

In this article, we’ve decided to dive into the details of social media as a platform for new content creation.

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How to Use Content Curation to Improve Your Social Media Efficiency While Getting Results

Want to grow your brand, increase fans, and start selling more?

Then you need to follow the marketing trends that guide the way people do business online.

And today’s biggest market trend? Social media.

There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts.

That’s great for them. But what about for the everyday business owner? How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars?

Glad you asked.

Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results.

Let’s jump in!

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Social Employee Advocacy: How To Use Content Curation To Get Better Results

To succeed in Content Marketing it’s essential to create quality content that provides answers to the questions your target audience have. The more accurate answer you’ll be able to contribute, the bigger impact you’ll have. It’s a no-brainer.

Once your content is published, it’s very important to promote it. Why invest so much time and effort creating your content if no one sees it? Several techniques exist to share your content:
– Share your posts (and reshare multiple times) on your social media channels over the next few weeks
– Distribute content via email
– Put in place an influencer marketing strategy
– Share your content in online communities and niche social bookmarking sites
– Get your co-workers to share your content on social media.
Let’s focus on the last point: get your co-workers to share your content can make a huge difference.

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