Meta: Simplifying your content curation streamlines your employee advocacy program and takes the heavy-lift off your social media team, too.

One of the hardest parts of executing a successful social media strategy and employee advocacy program is content curation.  

It’s incredibly important to share quality third-party content to your followers in order to keep them interested in you, grow your followership, and remain a valuable source of information. Anyone could share content about themselves, but finding quality content that’s relevant to your target audience on a frequent and consistent basis can be extremely challenging.

“For me, this was the biggest challenge to running [an employee advocacy program],” said Kristen O’Neill, Corporate Social Media Manager for TransUnion in a webinar. “[It requires] constantly populating a platform with fresh content that’s going to be relevant to our many users.”

An employee advocacy program is a huge advantage to your social media strategy. People trust messages coming from your employees more than they trust messages coming from your brand. In fact, according to the MSLGroup, messages shared by employees are reshared 24x more frequently than those same messages coming from a brand account.

A company’s content is how that company exists online.

Of course, it’s not the only way it exists: there are customer reviews, partnerships, word of mouth on social media, and many other corners of the internet that enable people to find you even if you’re not the one posting there.

But your content—your website, blog, emails, social media—is how you get to control and monitor that presence.

Content is the vehicle for your key messages. Yes, content marketing generates three times as many leads as channels like paid search (and costs less), but that’s not where its power ends.

As Content Marketing Institute stated, the content marketer of the future is the leader of their company’s communication strategy. They aren’t just focused on SEO, or sales enablement, or churning out content on demand.

in this eBook discover how to engage your audiences (internal, external etc) by using curated newsletters!

If you’ve been reading this blog for a while, you’re no stranger to content curation. It’s the core of the content here and you’ve probably already discovered content curation mistakes you should avoid, how to make your content curation a success, and other helpful tips for businesses.

For e-commerce store owners, they already have a lot on their plates. There’s marketing, e-commerce SEO, inventory, audits, and many other aspects of running their business. Fortunately, content curation doesn’t have to be as demanding as other facets of running your store, but more on that later.

If you’re practicing content curation already following the tips found here, kudos to you. You may even have found some applications for e-commerce sites too! But for others who feel it applies only to tech companies, let’s change that, shall we?

When you’re looking for advice, do you ask your friends, family, and peers, or do you rely on, say… Facebook ads?

Our relationships are powerful: they come with a built-in level of trust that no generic company message can replace. This is why employee advocacy is among the strongest assets a company can use.

At its core, employee advocacy is the promotion of a company by its employees. It primarily takes place online, with social media as the leading group of channels.

If you operate in a crowded industry, you may find it difficult to compete on price. As more players enter the niche, competitors continue to drop their prices in order to attract customers.

At some point, though, you have to consider whether this is even a valid strategy anymore. Shouldn’t value be the focus of differentiation?

Curated content is the best way to keep your social channels and newsletters stocked with some of the best-written and most engaging articles on the internet. You can use it to research and fuel your own content creation efforts, while simultaneously keeping your audience up-to-date and informed on topics related to your industry, as covered by others.

Content curation has been a powerful tool in a smart marketer’s toolkit for years at this point.

The benefits of content curation are endless. Curated content takes less time to generate and publish. It builds trust and authority. It engages your audience. It connects you with influencers and big names in your industry.

And, best of all, content curation brings you tangible results: qualified traffic, new leads, targeted engagement, and even more sales down the road.

We’ve always been proponents of strategic content curation. With strategy in mind, you can set and accomplish huge goals as a business, such as establishing partnerships, breaking into new markets, hitting revenue milestones, and more.

By focusing on the right topics at the right time, you can provide real value to your ideal audience.

It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most.

Though being an influencer looks easy and glamorous from the outside, those of us on the inside know it is anything but. Building an audience and putting out great content that people respond to takes a lot of hard work, experimentation, and trial and error. Coming up with original content on a daily basis is no small task. Yet no matter what industry you’re in or who your audience is, you’ll need to pump out high-quality content regularly if you want to see your fan base grow.

These days, it seems like you can find anything on the Internet. It’s true and there’s even a statistic that around 30% of all content on the web is duplicate.

Content repurposing is not something new to marketers, but they constantly look for different ways how to introduce existing content from a fresh perspective.

Why Repurpose Content?

Content is the modern currency. The more value it brings, the more you can benefit from it. Repurposing content can help your business grow without having to rack your brains over creating fresh content every day.

If you own your business for several years, you may have tons of content already that you can re-purpose, expand or turn it into a new form of content, thus attracting new audiences.

Content curation is the engine behind every successful brand. Regardless of your specialization, your projects and ideas can grow in size and complexity thanks to a constant influx of content.

For getting new content, social media is the undisputed best source. Unlimited time and space for conversation create content that is later a viable part in a campaign.

Almost every big brand gets at least a part of their content from social media. Therefore, we can say it’s surely effective in both content curation and content marketing.

In this article, we’ve decided to dive into the details of social media as a platform for new content creation.

Want to grow your brand, increase fans, and start selling more?

Then you need to follow the marketing trends that guide the way people do business online.

And today’s biggest market trend? Social media.

There’s only one problem: social media management takes time. What was once relegated to a lowly intern is now a multi-million dollar business, with huge agencies doing nothing more than managing social media accounts.

That’s great for them. But what about for the everyday business owner? How can he or she grow a brand—for yourself or your business—on social media without spending countless hours or dollars?

Glad you asked.

Because today’s technology has a simple answer: content curation. Today, you’ll learn how to use content curation to speed up your social media strategy while reaping all the same results.

Let’s jump in!