Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized.
When it comes to content creation, marketers and SEO specialists consider its structure and optimization for traffic, higher rankings, and more efficient communication with the target audience.
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Visual-centric content and media dominates the digital marketing space today. Online marketing is built around videos, motion graphics, and many other forms of visual and interactive content. The use of visual content has created other industries to support developing the content. The use of visual content in marketing is referred to as visual marketing.
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How do you design a strategy that sets you apart and compliments your competitive advantage? That’s where we come in.
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To create a website that converts, one needs to have a definitive goal as to what they want to do.
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Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas.
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Sales cycles usually follow a similar pattern, but they’re all unique in their own right. Some people want 1-on-1 attention from a sales rep. Others want to do their own research. In fact, 95% of customers choose to buy from providers that offer relevant content at every stage of the buying process.
So, how do you ensure your sales reps have all the content they need when they need it?
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Over the past few years, online videos have become staple content that marketers should consider using. With the advent of YouTube and other video hosting platforms, the surge of online videos has been incredibly huge. Many people are beginning to create video content that attracts more viewers to watch.
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If you want to see the best possible results from your content curation strategy, you need to routinely audit it and improve it. Undergoing an audit is a time-consuming and sometimes expensive process, but it has the power to fundamentally change your strategy for the better – and ultimately help you see far greater returns.
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Writer’s block? As someone whose profession relies on creativity, you’ll want to ensure you don’t run out of content ideas.
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At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” Years later, Weiner’s quote is truer than ever before.
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Although a single piece of art can speak for itself, sometimes it’s a lot better for the audience to see rows of art collections before they can say “Oh, this is what it all means.” To give better context and share more information, curators install certain pieces next to each other— hence, the magic of art curation.
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Over a third of all websites run on WordPress—and because you’re reading this, yours is likely one of them.
On top of that, WooCommerce, the ecommerce platform built on WordPress, powers 22% of the top one million ecommerce sites in the world.
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This month we are offering new features available to Scoop.it Plus and Enterprise users: the ability to further customize your templates and send your newsletters directly from Scoop.it, all in a few clicks to optimize your time and engagement!
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What are the best ways to make a good impression with a new contact?
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There’s no such thing as a hands-off website. If you build a website and want it to generate traffic and conversions, you have to give it some continued attention. Anyone who tells you that you simply launch a website and the traffic will come is confused (at best) or intentionally misleading (at worst).
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The importance of hosting webinars and seminars has increased multifold in the past couple of years, especially after the COVID-19 pandemic. People spend hours learning new skills, seeing presentations, listening to talks, and picking up a new career online through these webinars. Not only that, most of the media world runs through webinars in the present times.
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SERP is volatile. Staying on top of these fluctuations can take up as much time as any other marketing process. Worse, a lot of these efforts to improve SEO have become overused.
It’s a harsh reality but it’s the truth. So, what can marketers do?
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Whether you are in the early stages of setting up a newsletter or you already have a well-established newsletter, the question arises or will quickly arise: how to increase efficiency?
Or in other words, how to create a visually engaging newsletter with quality content while optimizing creation time?
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eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a well-thought-out and aesthetically-designed presentation can serve as a valuable asset to get your message across.
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The human brain is such that an average individual is likely to retain 90% of the visual content that they see. Only 20% of what they read will be retained, while a mere 10% of what they hear stays in their memory. As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across.
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Agile Email Marketing: This terminology was not familiar to me until last month. I used to wonder what all the hype around it was all about. Being the inquisitive person I am, I thought of learning more about it.
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If you were to listen to marketing meetings from around the world, you’d discover that the majority of businesses and brands have similar issues. When it comes to content creation and marketing, lack of engagement is one of the biggest concerns. Brands spend lots of time, energy, and money creating content, yet it seems to fall on deaf ears.
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Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. Marketers can and even should use either their own previous works or parts of those published by others to enhance brand visibility and engage followers with valuable information.
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Classroom training is a thing of the past. eLearning has entirely replaced the chalk and duster, thereby bringing a significant revolution in the landscape of education in the last few years. Specifically, in this pandemic situation of Covid-19, when everyone is forced to stay locked down in their homes and avoid face-to-face interaction, eLearning has emerged as a boon to the education industry.
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Search engines are the primary driver of organic traffic. By now, most marketers have got the SEO process memorized. But what are the methods that successfully improve blog SEO?
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Despite the emergence of a plethora of marketing channels, email still continues to enjoy maximum popularity and effectiveness among all businesses. Statista has revealed that 306.4 billion emails were sent and received every day in 2020. This number is set to rise to 361.6 billion in 2024. That’s a huge number.
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The more information is circulated around us, the more anxious we get. We want to cover it all but simply can’t do that. That’s why various digests, guides, abstracts, tops, and other compilations are so popular. All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users.
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Though content is the king in digital marketing, all-text-without-visuals is a thing of the past. Visuals spice up and empower the content to give your marketing efforts a tremendous boost. Owing to the increasing use of Pinterest, Instagram, and other social media channels, visual content marketing has gained quick momentum and has now become mainstream. To make your campaigns relevant to meet your audience’s ever-changing needs, invigorate them with the right mix of visuals and text.
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When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. While that’s not wrong, it’s a limited view of what content marketing can do for your business.
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