The Scoop.it Content Curation Blog

According to the Content Marketing Institute’s annual research on content marketing trends, 53% of marketers attribute the success of their content marketing campaign last year to their content distribution efforts. They had figured out their target audience, and what platforms work best for them, and that contributed to the successful 2017 they had. Undoubtedly, content […]

What are the most popular social media tools? If you think of social media software, you’ll probably have a bunch of names in mind. And with a quick Google search, you’ll find countless of blog posts – showing that a lot of people have an opinion on that topic. But what about the data? Most […]

Ever since HubSpot CEO Brian Halligan coined the term “inbound marketing,” it has been all the rage. And for good reason. Unlike its counterpart outbound marketing, inbound marketing does not shove products or services into people’s faces. Rather, with inbound marketing, you address customer problems, thereby creating awareness for your product or service and attracting customers to […]

Businesses that want to be competitive in today’s marketplace must invest in content. However, many brands fail to see a return on investment and, therefore, grow weary of putting more time and money into what they believe to be good strategies. As simple as it sounds, the solution to your content marketing woes is to […]

Do you want to get more reach to your content? You publish content You get some shares But it’s disappointing. Because… Your content is great We’ve all been there before. But if you change your tactics you can change your results. In this article, you’ll learn how to: Figure out the right type of content […]

In a previous article, I gave you a few tips on how and why you should implement a knowledge sharing solution in your company. This represents a significant investment, and we’re fully aware of it. Therefore, shortly after posting that article, I realized the ROI of a knowledge sharing solution was also a key element […]

Which CMS is best for you? Nearly half of all websites use an established CMS to help better manage the content on their sites. It’s little wonder: content management systems (CMS) can make having a portfolio, blog, or eCommerce site a much simpler affair. Separating presentation from content, as CMSes often do, makes updating design, posting […]

Everyone starts somewhere. I want you to be super successful. There are so many pitfalls in content marketing, but if you follow the advice below, you’ll enjoy a smoother start than I did! 1. Starting from scratch in a crowded space. Warren Buffet offers some amazing investment advice, and it applies to a lot more […]

Does your content marketing need an upgrade? If you’re like most content marketers, it does. Because many content marketers still struggle to get a positive return from their content marketing. And even the marketers who are getting good returns – they work hard for those results. In fact, one of the reasons they’re doing well […]

When someone mentions the term content marketing, you immediately think about blog posts and infographics, but what about good old-fashioned print media? Could it be that print is actually the missing piece to your 2018 content strategy? The answer might surprise you. 4 reasons print still has value The internet has permanently altered marketing. And […]

According to the 2017 Content Marketing Benchmark report, 58% of marketers use webinars as a content marketing tactic. And this isn’t putting into consideration other studies that show webinars are effective, especially for business-to-business (B2B) marketers. Webinars are fairly popular  Jon Morrow describes how beneficial webinars have been for his business in these words: “On average, each webinar […]

A few months ago, we had the pleasure to host a webinar with our friends at Sociabble (If you missed it, you can catch up here). At that time, we announced our exciting partnership to make curation an essential piece of your employee advocacy / social selling initiatives. Today, I’d like to show you how both […]

Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested in your offer. You aren’t generating enough traffic to your opt-in pages. Refining your content marketing strategy can be the […]

Since being introduced decades ago, automation has become a staple in the manufacturing industries as well as marketing. With the advancement of recent technologies, that same tool can now be applied to more menial tasks. Through AI, office tasks can be automated now along with manufacturing and retail jobs. Many believe this turn to the […]

When was the last time you read an article online from start to finish – no skimming or skipping paragraphs? For most of us, consuming an entire piece of content – especially of the long-form variety – is challenging. But if you want to get the most out of your content, you need to make […]

So you finally decided to embrace content marketing for 2018. That’s great news! But do you really know what to expect in terms of investment? As we stated in a previous post, content marketing works… success is proven, but some upfront investment is required. Of course, it will depend on what you’re trying to achieve with content marketing (get better rankings, get more traffic etc.)

A healthy blog is the cornerstone of a successful content marketing campaign. Each article needs to speak to your target audience with a consistent brand voice. The articles you choose to publish must solve a problem for your reader. They should reduce pain and aggravation, positioning your products as the ultimate solution to their immediate […]

Are you looking for ways to increase prices and drive higher profits? Believe it or not, the answer might be as simple as enhancing your content strategy. If you’ve never explored this relationship, now’s the perfect time to dig in and do a little discovery. Pricing, psychology, and authority “For many business leaders, pricing is […]

Good and appealing website content is the basic prerequisite for the high search engine ranking. It can boost brand awareness, engage your followers, and drive sales and conversions. But content creation can also ruin your marketing efforts in case you don’t do it properly. Today, almost 90% of B2B marketers say they struggle to produce content […]

In the world of content marketing, people want to read, engage with, and share, authentic brand stories. But behind the stories, lies cold hard cash in the form of sales and brand uplift. Research shows that content marketing increases the quality and quantity of marketing leads for 75% of companies. Creating content in-house, or commissioning […]

We live in a world with a myriad of distractions. That can make it a challenge to stay focused on a specific task for any length of time. This might be just annoying in certain areas of your life, but it can be financially costly and destructive to your career when you’re a content writer. […]

Having an online presence, especially on social media, is a given for companies today. (If you still figuring out how to get started, read our short guide How to enter the social media jungle). Why? Because 70% of U.S adults (and counting) are on social networks. The data speaks for itself. But being on social media […]