Many, many things happened in 2016. Jimmy Butler broke Michael Jordan‘s Chicago Bulls record for points in a half on January 3rd. We certified the world’s largest ever blue star sapphire at 1404.49 carats on January 4 (that’s a lot of carats…). On January 6, “Star Wars: The Force Awakens” broke the North American box office record. […]Read More
Articles by Julie Gauthier
Have your ever seen a successful and well-ranked website just because it was beautifully designed? Certainly not. A website without great content is simply useless. Your website is the face of your business – it educates your audience about your products and services, displays information on your brand and your values, and let people know how to reach […]Read More
How do you measure if your content marketing strategy is successful or not? For most marketers, the answer is: traffic, leads, revenue. We all know now that creating great content on a regular basis is not enough to succeed. If you want your content to be read – and appreciated – by your audience, you need […]Read More
“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own”
Read the full article at www.marketingprofs.com
In this post, our good friend Paul Chaney outlines the numerous benefits of content curation to help you publish good content if you’re struggling to find time or money.Read More
Only 30% of marketers consider their content marketing efforts to be effective. To succeed, marketers need to have a clear strategy in mind and execute this strategy impeccably every step of the way. But with almost 1 billion articles published giving you content marketing best practices, it’s hard to know what you should prioritize your […]Read More
Read the full article at: https://www.g2crowd.com Last year, we ranked as the #1 best content marketing software by GetApp in their quarterly ranking of the top 25 content marketing solutions. This year, we’re proud to be ranked among the high performers for content marketing by another platform: G2 Crowd. G2 Crowd is the world’s leading business software […]Read More
Those who claim that content marketing is only for people with deep pockets couldn’t be more wrong. If you’re an SMB looking to make a real impact through your content, if you want to generate actual, concrete results, this is the content marketing handbook you’ve been waiting for. Last year, over 4,000 marketers downloaded our eBook ROI or […]Read More
Content marketing has never been so hot. 80% of companies now create content as part of their marketing strategy. Yet, 71% of marketers feel their content marketing is failing. That’s over 2/3 of marketers who invested time and money into content marketing and still struggle to generate results. That’s not surprising when you have mountains of things […]Read More
In an ideal world, you’d produce a great piece of content, hit publish and never have to worry about it again. In this same fairytale land, that piece of content would magically get directly in front of the audience you intended it for all on its own, and start generating traffic and leads immediately, without you having […]Read More
Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content marketing challenge for 2016. Today, 80% of marketers create content, yet only 30% report their strategies as being effective. While it is a necessary and […]Read More
According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing. It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers still struggle with how to do it effectively. With content marketing’s rise in popularity has come a slew of false […]Read More
While producing and promoting your content is important, measuring the effectiveness of your efforts is vital for content marketing success. Most marketers today struggle with how to prove concrete ROI from their content marketing, and over 56% admit either failing or lacking clarity entirely on whether they are successful or not. It’s easy to create content, hit publish and then forget […]Read More
You did it. You got your content baby out. You’ve worked long and hard to get here. You’re tired but proud. You’re also glad you followed the tips included in our latest content marketing lifecycle optimization post about being lean to scale your content production to help you create this awesome, fresh piece your audience will love in […]Read More
Content production remains the #1 challenge for most marketers when starting out with content marketing, where a lack of good content continues to be a hurdle many struggle to overcome. While it may seem basic, content creation is a vital component of effective content marketing, yet it isn’t enough. Unfortunately, it’s just one of the phases […]Read More
This list of content marketing tips is a must-read, including some that are often overlooked by many marketers. Find out what you could be missing out on.Read More
We’ve said it before and we’ll say it again: content marketing is an ongoing cycle that requires optimization at every phase in order to be successful. Effective content marketing is about managing the entire content marketing lifecycle– strategizing, planning, producing, promoting, analyzing and amplifying, and repeating. But if you’re just getting started with content marketing, it’s easy to over-focus […]Read More
There’s no denying it. Over the past few years, the marketing landscape has undergone a massive transformation fueled by content, mobile and social technologies. Content marketing has become an essential and powerful practice for marketers to use to boost website traffic, online visibility, and convert leads into customers. However creating good content is a struggle for many marketers, and […]Read More
We recently surveyed 1,000+ SMB marketers on their content activities. 80% claimed they invested time to maintain a blog, which is great. Creating content is now an accepted necessity, especially for small and medium-sized businesses who need organic traffic to get noticed amongst their competitors. Blogging can be challenging, I’ll give you that. Creating impactful […]Read More
Content marketing is a practice that has been on a steady upswing since 2015. It’s a hot subject amongst top influencers in the marketing space, and even Gartner can’t stress how important it is: There’s no denying it: content is the most important tool marketers can use, yet most are ill-prepared and lack the skills and resources to take it […]Read More
You’ve been asking for it. We did it! You already know you can share your content on Twitter, LinkedIn Company pages, LinkedIn profile pages, LinkedIn Groups, Google+, Facebook pages, Facebook profiles, Buffer and Tumblr… Now you can also share your content on Pinterest! Share your content on Pinterest: how to add it as a distribution channel […]Read More
What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today? If you have ever asked yourself these questions, you are not alone. At Scoop.it, we spend a lot of time thinking and writing about the content marketing industry. Our product is even […]Read More
Content Marketing ROI can take time to achieve. Even with the best content and the smartest strategy, it can take weeks or months to build the right audience and see the compounding benefits that cumulate over time. So while you’re executing your content plan, how do you know whether you’re on the right track? If […]Read More
We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take the 5′ test We’ve created the first interactive Content Marketing ROI Grader. It takes less than 5′ to complete it […]Read More
Blogging is no longer something companies can avoid. It has become common knowledge that a content marketing strategy is not required but vital if you want to cut through the noise of the internet and reach your targeted audience. I like the way Circle Studio has defined a successful online marketing strategy: Many components make a successful […]Read More
To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the world has been generated over the last two years, search engines had to find a better way of identifying quality […]Read More
Discovering good content about your topics you can re-use to grow your thought leadership and increase traffic to your content can be a tough task. There are quite a few tasks to do: – researching the content across the web, – filtering through it to find the most relevant articles, – adding value to the […]Read More
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Wait. What just happened? Internet of course. Internet changed everything. 90% of the world’s data has been generated over the past 2 years. Buyers now go through 57% of the purchasing process before […]Read More
Hi everyone, We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. And in extra, get the list of the best tools for the publishing phase of content marketing! How to write good blog posts for your audience and SEO and make sure they perform. Here […]Read More
“I like to compare evergreen posts to the foundations of a house. You may put up new wallpaper, patch up the roof, or even change the tiles on the floor – but rarely do you need to change the foundation of the house.” Read the full article at: www.contentmarketinginstitute.com Al Gomez‘s metaphor about evergreen content being […]Read More
A few weeks back I wrote an article called “How to write good blog posts for your audience and SEO and make sure they perform” in which I laid down the steps I used to 1. write good blog posts consistently, and 2. help them perform better. The above infographic is a great visual way to respond to #2.
How to promote your blog in 2015: should you spend 80% of your time at it?
Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.
And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.
There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling.
Promoting your blog regularly is the key.
Imagine if radio stations had played Michael Jackson’s Billie Jean only once: would it have become the 80’s biggest hit? Probably not. This is the same with your content. If you want it to be seen among others, you have to share it on a regular basis with your audience.Read More