What mix of content is part of your social media marketing plan in 2016?

what mix of content is part of your social media marketing plan in 2016

Social media is a critical channel for businesses looking to distribute branded content to their market. It puts companies in front of marketing qualified prospects who may not yet have thought to conduct a basic Google keyword search leading them to Continue reading

How to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller

How to scale content marketing through technology

Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon Continue reading

How to boost inbound marketing success with content marketing, SEO and social media

Boost inbound marketing success with content marketing, SEO and social media

Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around Continue reading

How to make blogging, social media and email marketing work together

How to make blogging, social media and email marketing work together

Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And you’ve got this Continue reading

Content marketing analytics: how to look at the right KPIs to measure ROI (and what we learned from 20,000 conversions)

Content Marketing Analytics Framework for ROI

As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience Continue reading