In the article I wrote on April 16th, “How We Addressed our Main Content Marketing Pain by Outsourcing to Freelancers”, I explained the process of selecting and using a freelance writer. We did not take the decision to outsource lightly Continue reading
What looks like negative ROI for content marketing can often be turned around. And if your content really is not pulling its weight, there are several easy fixes. Continue reading
Do Content Marketing, Inbound Marketing, Marketing Automation, Demand Generation, Community Management and other marketing practices work in silos?
Not if you want to win. Continue reading
There are so many content marketing formats that it can be hard to decide which to focus on. White papers, ebooks, slideshares, blogs, infographics, curated content, videos, etc. They all have their merits but don’t come at the same cost. Continue reading
Most of us who practice content marketing rely on at least some kind of content marketing software. We’re software people by nature, so it’s only natural we’ve got a thing for digital tools. Of course, it is possible to stay on top of your content marketing work with just Excel and Google calendar. But at a certain point you’ll want to graduate to something more robust. Continue reading
Today I’d like to share with you one of the biggest marketing struggles we experienced at Ivalua, the previous company I worked for and where I handled Marketing for over 2 years: content creation – and how we overcame it leveraging freelance writers. Continue reading
A lot of marketers define buyer personas; few end up recruiting them to join their teams. But that happens to be exactly what we just did at Scoop.it. Continue reading
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output. Continue reading
Who doesn’t want more website traffic? Like money or good looks, it seems like it’s just not possible to have too much traffic to your blog.
Trouble is, traffic is tricky. You can buy it, sure. But if you don’t convert that traffic into dollars, you’re losing money. And to actually see ROI, you have to not just make back the money you’ve spent on advertising. You’ll also have to cover the overhead for your business and the time you spent managing it all.
If you go the other way and build up free traffic, you’ll have to get enough results to justify your time. Anybody can spend an afternoon building traffic to their blog. But did they get enough traffic from those efforts to justify the time spent and the opportunity lost?
It is, of course, possible to get an ROI on your blog traffic work. I’m about to give you specific ideas for exactly how to do that. Continue reading
As a marketer, you’re probably already familiar with the importance of conducting regular content audits on your site. This tool is hugely important when it comes to measuring the success of your marketing campaigns and making sure the content you’ve created is helping you meet your goals.
That said, it can be harder to apply these same principles to your social media campaigns measure the impact they’re having on your business’s bottom line. Sure, you can track the number of “likes” your Facebook posts receive or the number of followers you have on Twitter. But the thing is, surface-level metrics like these don’t have a direct impact on your revenue or profits. Continue reading