Did you know that there’s a place where many of your customers live and actually want to talk to and hear from you in real time? It’s a magical land, it’s real, and it’s called Twitter.
Ally Greer‘s insight:
Twitter is one of the most efficient tools out there to connect with your audience, to share engaging information and content, and even to provide personal customer service. If you do it right, it’s a gold mine; if you don’t, it could result in disaster.
It may be true that “gold mine” and “disaster” are the two extremes and that it’s possible to be alright at Twitter, but who strives to be mediocre? If you want to rock it and make sure each and every tweet is the best it can possibly be, take these 6 tips into consideration the next time you sit down to write the perfect tweet.
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These are the slides of my talk at the Product Summit last week in San Francisco. Some say “good products don’t need marketing”. But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?
Ally Greer‘s insight:
Some key takeaways from an awesome presentation by Guillaume on Lean Content Marketing:
The myth that not all startups need marketing is simply untrue.
Marketing is more than just talking about your product.
Though publicizing product launches, updates, and new releases is a part of marketing, it doesn’t do the trick on its own, but content marketing can be costly and time-consuming. The solution?…
- Leverage SlideShare presentations to share your vision
- Guest post to distribute your ideas
- Answer Quora questions that relate to your field
- Curate content relevant to your expertise
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According to small business consultant Elynn Fish (and almost every business owner out there), “slugging it out” as a small firm in a new market isn’t easy. Some of the most important things in building a consulting firm include getting and keeping clients, creating cash flow, and convincing your prospects that they need your services.
Last Thursday in the grand return of #scoopitchat, I teamed up with Elynn to discuss some best practices for developing a small consulting business in a digital world.
Books are the vessels for some of our earliest learning and repositories of our earliest information. Consider epic poetry (Dante’s Inferno), folklore (Grimm’s Fairytales), tales (Chaucer’s Canterbury Tales), and religious texts (the Bible, Tanakh, To Te Ching). We turn to books for wisdom, knowledge, and contextual information for an incredible multitude of things, from basic definitions of words to esoteric compilations of opinion about the proliferation of algae.
What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content. The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote. Continue reading
Recently, we had the pleasure of hosting a meetup at Scoop.it HQ in San Francisco about a new concept we are developing in tandem with the community called #leancontent. Roughly, #leancontent is an evolution of content development and content marketing strategies. Continue reading
The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created. There is something uniquely special about waking up, grabbing the paper from your front steps in your slippers, and reading about the world over a cup of coffee. Even your cat standing directly in front of your face so you must crane your neck while trying to read about a local celebration or tragedy is endearing. Continue reading
“A loving heart is the beginning of all knowledge.” – Thomas Carlyle
February is all about letting your loved ones know how you feel, and for us that means you.
To show our love this month, we’re lifting the topic creation limit: for free!
All you have to do is ask! Send an email to email@example.com and we’ll grant you access to unlimited topic creation – but only for this month, so don’t waste one minute!
Some say that President Obama’s inaugural address this year trumped the one he delivered four years ago, and perhaps any he has ever given as Commander-in-chief. I am a strong advocate of women’s and gay rights, and I teared up when the president boldly said:
It is now our generation’s task to carry on what those pioneers began. For our journey is not complete until our wives, our mothers, and daughters can earn a living equal to their efforts. Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law – for if we are truly created equal, then surely the love we commit to one another must be equal as well.
Regardless of what you think of him, Obama is a powerful speaker. His skills were only amplified by the inauguration ceremony, which was held on the day when we celebrate the great civil rights leader and orator Martin Luther King, Jr. In this digital age, we talk about what makes a good blog post, viral video or paid advertisement, but we often disregard the importance of impactful verbal communication. Like memes, there is an intangible essence to what makes a powerful speech stick out and intrigue you to the point where you can’t help but share it. From presidential addresses to stories told generation after generation to live theater, the tradition of oral history harnesses the power to move the masses. It is a testament to the abilities of the human mind that through the spoken word you can form a movement, change the public’s perception and cement a legacy. It is the stuff that wise men, do gooders and evil doers are made of. Continue reading
Today is Community Manager Appreciation Day, and I find myself reflecting on all of the lucky occurrences that helped get me to where I am. From Penn State to Paris, and now, San Francisco, it’s been quite a journey. This is my story.