Repurposing is a key strategy of the lean content marketing methodology. Megan Marrs has 11 interesting best practices and ideas on how to repurpose content efficiently in this great post which made me want to elaborate on this topic.
So here’s the take of several other content marketing experts on the value of repurposing content, a cheat sheet that summarizes key ideas to repurpose content (Megan’s 11 plus 4 others I added) as well as the ROI analysis of two of our own experiment with content repurposing. Continue reading
Even though it’s been addressed by a lot of professional SEO experts, including Google’s Matt Cutts, this is still a question we get a lot. So let’s review it in detail.
By this point, as a reader of this blog, it’s not unlikely that you’re familiar with my story. I was hired straight out of college as a community manager by Scoop.it and have spent the last few years diving into the worlds of community and content marketing on behalf of this awesome brand. As I prepare to move on to my life’s next adventure, I’d like to share some of my key learnings about community management and content marketing with you.
A majority of my day-to-day responsibilities at Scoop.it could fall under the umbrella of “non-traditional” marketing, which means that I put forth a lot of effort to learn about the space I had been thrown into. Today, I’ll share four key learnings and observations on community management and content marketing and I’d love to hear how you feel about them as well.
Ally here, as usual, bringing a special newsletter-themed design to the Scoop.it blog today, mostly because I have some news to share with you.
I started a college internship at a brand new company called Scoop.it on June 15th, 2011. Exactly one year later, on June 15th 2012, I started as a full-time community manager. Just about two years after that, in May of 2014, I took over the role of Director of Community & Content.
Now, after four amazing years, I’m turning in my Scoop.it hoodie (not literally, though, don’t worry) and taking on a new adventure.
Who has time for content marketing?
While small businesses are called the backbone of the American economy, they are also challenged with smaller budgets and less employees, which can make things like marketing and advertising very challenging. Content marketing is more than a valuable addition to a successful advertising strategy, it can also help:
With brand reputation, management and awareness
Connect better with existing and potential customers
Increase website traffic and gain new leads
Increase visibility for the brand and business
But for our struggling small business owner, who has the time for content marketing these days? The answer to this question is, make the time. Here are some tips on how to have a successful online content marketing strategy without spending an inordinate amount of time or money: Continue reading
It’s the start of a new year and that means a re-evaluation of the viability of your SEO strategy. And, all good Internet marketers know that their SEO content strategy needs to be evaluated every so often in order to retain its functionality.
There are a lot of SEO changes that have happened over the last couple months and in order to stay on top of your game, you need to be aware of what still works and what doesn’t. Your SEO strategy is usually based around a handful of reliable methods that work for you.
Let’s see if yours makes the list of SEO content strategies that are still relevant in 2015: keep reading!
The rapid incorporation of digital approaches has made marketing an industry of silos. It’s time to rethink the way we build our teams and our skill sets to break those walls apart.
How is Marketing structured in your company?
I’ve been thinking about how this translates to SMBs as obviously not every company has to do “government relations”. But whether the Marketing team is big or small, there are interesting distinctions made in this slide in terms of the skills they represent. Continue reading
It’s 2015: you’ve probably sent a Tweet in your lifetime. You know all about Snapchat, and you’ve even lost a few hours to Instagram. But does that make you a social media guru? Of course not—unless you consider your 13-year-old niece a guru.
So how are you expected to out social-media half the U.S. teen population, and create a winning strategy you can be really proud of? Continue reading
You want content curation resources? We’ve got content curation resources. I can preach until my face turns blue about content curation and content marketing best practices, but none of it really matters unless you’re also doing this one very important thing:
Adding insight and editorializing your curated content.
This post contains excerpts of our recently published ebook: “ROI or RIP: the lean content marketing handbook for SMBs” that you can download for free here.
According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents claiming to use it. If that’s not enough, though, over half (59%) of B2B marketers surveyed by HubSpot say that email marketing is the most effective channel for generating revenue.
Email marketing needs content and content marketing needs email
Why are email marketing and content marketing such a great match? And what does it mean for your marketing strategy? Continue reading