According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.
Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently. Continue reading
While content marketing has been all the rage as a buzzword over the past 2 years, more and more people are rightfully asking the question of its ROI: is it effective? Can I afford content marketing as a small business? How do I even measure content marketing ROI?
Scoop.it Pro and Business just got a little more exciting! We’re excited to announce two new features of the premium plans on Scoop.it. Continue reading
A common theme at Scoop.it is helping people with important things to say be heard through all of the noise that exists online today. Creating an integrated content strategy that includes a healthy mix of creation and curation is the first step to success in this area, but another very important aspect that’s often overlooked is lead generation. Continue reading
Update: TL;DR is now live for everyone at tldr.scoop.it. Enjoy!
The Internet throws at us a full Library of Congress every 5 minutes or so. It’s just way too long to read!
We did not build Scoop.it to make the Internet shorter, though; we built it to help professionals and businesses to exist on the web; to cut through the noise, to demonstrate their thought leadership by becoming publishers on their specific topics.
A few weeks ago, content marketing expert Michael Brenner posted on his blog a list of signs that a business is not ready for content marketing. He brings up an interesting point in that many businesses believe they need to launch a content marketing strategy simply because everyone else is doing it, even though they may not be properly equipped to do so. Continue reading
Feeling a little dull about your new content marketing efforts? Don’t worry, because despite what you may think, you’re certainly not alone. Getting started with a new content marketing strategy is no small task. It involves figuring out goals, strategies, tactics, deliverables, and other words that sound way scarier than they are. Continue reading
Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with Wordpress – the leading blogging platform. Since then, we’ve seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of Wordpress for their sites. So we’ve multiplied the ways you could integrate with a Wordpress site or blog and including the recent addition of the Scoop.it plugin for Wordpress for our Enterprise clients. Continue reading
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search. Continue reading
This last weekend was a tough one for our team as Scoop.it was sadly added to the growing list of websites that have been recently targeted by Ddos attacks. Following the first attack on Friday and our post on Monday, we’ve been up and running without interruptions but we nevertheless wanted to come back on some of your questions and give you as much clarity as we can. Continue reading