Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.
Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.
The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them. Continue reading
The average American voter is unaware of the pervasiveness of calculated marketing within political campaigning. However, as marketers, we’re extremely cognizant of just how much branding goes into campaigning efforts – at any level. And while there will always be Continue reading
Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And if we can’t make it Continue reading
Marketing is no longer a cost center, and instead is on the other side of the ledger where they belong. Continue reading
Blogging is no longer something companies can avoid. It has become common knowledge that a content marketing strategy is not required but vital if you want to cut through the noise of the internet and reach your targeted audience. I Continue reading
Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be as simple as sharing other peoples’ Continue reading
To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the world has been generated over Continue reading
Achieving high engagement levels — and lifting them even higher — is one of the biggest challenges to operating a successful online community. How to keep community members active and engaged received a lot of attention in a podcast recording Continue reading
Do you ever wonder how some people come up with great content consistently, with no struggles? I used to. I often found myself shuffling the topics in my sparkfile, trying to pick the one to write about. I tried my Continue reading
Imagine: You spend a year building a relationship with a high-value client. On the day you’re set to close on a huge deal, you walk into the conference room… and start explaining what your company does. They look at you Continue reading