Introducing Scoop.it Content Director

Scoop.it Content Director

The absolute need to deploy a serious content marketing strategy has been obvious for quite some time now – at least amongst businesses with a reasonable online ambition. Content is the lifeblood of SEO, engagement, brand awareness, thought leadership and ultimately lead generation. So, while “Content is King” might not be the latest scoop; it doesn’t necessarily mean that every SMB has deployed an effective content strategy.

And by effective, I mean a strategy that delivers a positive, measurable ROI.

Since 2011, we’ve been providing SMBs with an effective way to curate content as part of their overall content strategy.  As our user-base has grown, we have fielded several surveys to assess the value of curation, and to understand what the next, major need would be as far as content marketing is concerned.

As we suspected, SMBs who include curation in their content marketing report a positive ROI. We also understand that concrete return on investment is the overarching objective for SMBs. While content is still king, it also needs to fill the treasury! It’s ROI or RIP.

In order to deliver ROI, content marketing for SMBs needs to be lean.

Continue reading

8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki

“A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.”

Source: blog.marketo.com

Last year, one of our most successful blog post was titled: “Social Media Publishing Is Dead (as we know it)“. Its premise was that because of declining organic reach for brands and pages on Facebook (that the company was open about and that in fact is impacting all other social networks), social media could no longer be considered as a standalone publishing activity.

What do we mean by that?

Historically, many brands and companies have considered their Facebook, LinkedIn or Google+ pages as some form of web pages they could maintain by publishing content to it and generate engagement, independently of their main website. Community Managers who were independent from Content Strategists were managing these pages with different objectives than the ones being defined for the company’s Content Strategy.

This doesn’t work any more as many now agree, including Guy Kawasaki, the well-known evangelist and author of the Art of Social Media. Continue reading

The one decision we all make constantly. Or why we must curate or die in 2015.

The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

Source: www.searchenginejournal.com

It’s interesting to see that content curation is evolving from an opportunity to a necessity as Julia McCoy from ExpressWriters recently noted in the Search Engine Journal explaining how we must curate content in 2015.

Why is that happening? Why is this accelerating?
Continue reading

Thank You, Community Managers!

Dear Community Managers,

A few short years ago, the term ‘community manager’ snuck into business world. Companies were rushing to find themselves one, even though they might not have even been sure what exactly he or she would do once she came along. Some of us have been doing it forever (since before the title was even created!), and some of us have just begun. Regardless of which of these categories you fall into, we at Scoop.it have one thing to say: thank you! Continue reading

Measuring content curation: Introducing new Scoop.it Analytics

Peter Drucker Quote

In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, “If you can’t measure it, you can’t improve it.”

Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We’ve taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.

The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.

Continue reading

Where to start for good SEO: great content or link building?

Is it possible to perform well in search rankings by simply producing good content? 

Source: moz.com

Just how far SEO evolved? “Good content is the new SEO” has been the new motto for a few years. But is it true to the point where you can ignore link building? 

Moz’s Rand Fishkin gives his view on the question in this video.

The short version of his answer is that “yes it’s possible but it’s very tough“. Up to the point where he admits to admiring these sites:

I find looking at websites that accomplish SEO without active link building fascinating, because they have editorially earned those links through very little intentional effort on their own. I think there’s a tremendous amount that we can take away from that process and optimize around this.

While I feel it’s a little disappointing that he doesn’t give any numbers or more conclusive arguments, I also think the interesting question is:

What should you focus on first? Good Content or link building?

Continue reading

How to add influencer marketing to your content strategy

Content-Influence-Framework.jpg

Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.

“Investing in a content and influencer marketing strategy can be one of the most impactful actions a business can make.” – Lee Odden, TopRank Marketing
In the last 10 years, B2B and B2C organizations alike have quickly adopted content-driven strategies to attract, nurture, enable, inspire, educate and support their customers. Even as the platforms and tactics change, content as a strategy to reach audiences remains powerful and continues to grow. Continue reading

Content & Community Management: The Perfect Pair

Two of the most up-and-coming job titles floating around the tech world these days are content marketer and community manager. My professional journey happened to start with one and lead to the a combination of the two, and I’m not alone.

As community managers, our job is to make sure that the community dedicated to the brand or product that we represent feels satisfied, proud, and willing to spread the word. Having a suite of content specifically dedicated to community management efforts can be more useful in this area than you may imagine.

I talked to a few top community managers to explore how they have integrated a content strategy with their community strategy and what they had to say was quite interesting. Continue reading

Using WordPress as an alternative to HubSpot?

“Recently we migrated our website so this time In this article we take a look at how to migrate a website from Hubspot to Wordpress.”

Source: blog.idrsolutions.com

Hesitating to pay the full price for HubSpot when Wordpress is essentially free? This article gives an interesting perspective on how you can actually migrate to Wordpress from HubSpot.

Should you migrate from HubSpot to Wordpress?

A few things are interesting to note: Continue reading