Everyday, there are 4 million blog posts, 100,000 news articles and 500,000 hours of video published on the Internet. A wealth of information and knowledge. A wealth of information and knowledge that is lost for…

Content marketing success cannot be reached without a well-designed, clear and detailed strategy – yet a lot of marketers skip this process. According to this article from Content Marketing Institute, a documented strategy is actually the #2 key success factor for b2b marketers.

Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing…

As we’re entering 2017, we wanted to share with you a recap of what we did last year and share some thoughts on what we’ll be working on this year. 2016 was another busy year…

How do you measure if your content marketing strategy is successful or not? For most marketers, the answer is: traffic, leads, revenue. We all know now that creating great content on a regular basis is not…

“Content curation builds trust and credibility for your brand because it keeps customers informed. Your curation efforts educate and engage customers, providing them with a valuable service—which they will appreciate because it relieves them of the need to source content on their own”
Read the full article at www.marketingprofs.com

In this post, our good friend Paul Chaney outlines the numerous benefits of content curation to help you publish good content if you’re struggling to find time or money.

Discovering good content about your topics you can re-use to grow your thought leadership and increase traffic to your content can be a tough task. There are quite a few tasks to do: – researching…

Bloggers write less than they think they do, and they curate more than they realize.
Most of this is due to the nature of blog posts. They tend to be a mishmash of mediums and sources. For example, we’re advised to include an image every 350 words or so. It’s also a good idea to link out to respected sites. And when you link out, usually you’re doing it to reference what someone else has written.
Blog posts that back up what they assert with research also tend to do especially well. That was recently proved by Moz and BuzzSumo in their study, “Content, Shares and Links: What We Learnt From 1m Posts”. As the blog post summarizing the report says,
“There are, however, specific content types that do have a strong positive correlation of shares and links. This includes research backed content and opinion forming journalism. We found these content formats achieve both higher shares and significantly more links.”
Whether it’s a quote, or a reference, or an image or a video, the blog post as a genre has an affinity for curation. In fact, many of the best practices I just mentioned for posts are curation themselves. Photographs are usually curated. Research is almost always curated. And quotes and links are clear examples of curation.

[caption id="" align="alignnone" width="624" caption="This is a screenshot of one our older posts. It’s got several images, links, and two references to other publishers’ information. In other words, it’s almost entirely curated content, plus some copy to weave the whole thing together."][/caption]
Blog posts tend to take another step towards curation when you consider a part of curation that’s too often ignored: the practice of commenting on what you curate.
Many of us – myself included – are a bit lazy with our content curation. We spend the time to find and share good stuff, sure. But when we share the stuff, we don’t add our own commentary. We might tack on a hashtag, but that’s about it. Many of us (again, me included) rarely bother to add a phrase or two of commentary.

[caption id="" align="alignnone" width="624" caption="I should be adding more commentary to the content I curate on social media. Adding hashtags isn’t enough. But I did get in three whole words of commentary in one of these tweets."][/caption]
We should add more commentary. Content that is shared without commentary still has some value, but not nearly as much value as if we added a few words about why it matters. We could even go so far as to say why it matters, and then tie it into a larger theme…
By then, we’d practically be blogging.

The blurry line between blogging and curation.
To understand this better, let’s imagine content curation in different content formats as a spectrum. On one side of, we’ve got blogging. The type of blogging that has a few references to other sources, uses a few graphs and maybe a few images, and has a few quotes. Blogging that’s, say… about 20% curated content.
The remainder of the post includes lots of commentary on all that curated content. There’s also usually some discussion about how all those curated elements fit together to create the theme or topic the post is about.
On the other side of the spectrum, we’ve got the shared content stream (all curated) that people like me put out in our social media accounts. It could be a Twitter feed, or a Facebook page, or a Scoop.It account. That content could be about 80% curated. I say that because for about every five posts I publish, one post promotes my own stuff. This is a common – and recommend – promotion mix. It’s enough of other peoples’ content to create a good feed of industry information and ideas, but just enough of my own content to get some exposure for my own work.
Here’s what we’ve got so far on the spectrum. On one side, a standard, well-researched blog post that’s maybe 20% curated. On the other side, a curated social media account/feed…but without much commentary on the curated content. It’s about 80% curated.

Now, let’s talk about a few types or formats of blog posts that tend to have even more curated information in them. These types of blog posts that tend to be more than 20% curation. These are more like 30-40% curated:
· The list of tools post.
· The list of studies post.
· The case study post… if it draws from someone else’s case study.
These blog post formats take it even further. Some of them are well over 70-80% curated:
· The “list of statistics” post.
· The “round up” post – experts’ opinions.
· The interview post.
You probably saw this coming a few paragraphs ago, but by the time we get to round up and interview posts, we’re looking at content that’s more than 50% curated. That’s content with more curation than a curated social media feed, assuming it’s got some commentary.
Let’s circle back to my social media feed example. You know, where I was sharing curated posts about 80% of the time. It was only 80% curated because some of my own content gets sprinkled in, about one piece of my content for every four pieces of other content. And unfortunately (because I am lazy), I was not adding much commentary to those shares, aside from a couple of hashtags.
But let’s say I started to do a better job with my curation, like Dr. Merz does in the example below. And let’s assume I was not limited to Twitter’s 140 characters. If I was building my curation stream / social media feed on Facebook, LinkedIn, Google+, Pinterest or Scoop.it, I could have more room, and add a few sentences. On ScoopIt, I could even add a few paragraphs.

That would take my social media feed from being 80% “pure” curation to more like 50% or less of pure curation. If I did a really thorough job of the commentary, and grouped the curated content into tight categories, I’d have the rudiments of a blog post.
In other words, after I start commenting on my curation in that social feed, suddenly there’s not much difference in the ratio of “content” to “curation” between the blog posts and the social media feed. And when you start counting the commentary on the curated content as curation, too, suddenly the blog posts are almost entirely curation. The social media feed is too.

When it’s hard to tell the difference between content and curation.
Maybe this all feels like I’m bending the definitions of blogging and content curation too much. Maybe all we’ve got now is a tangled knot of stretched out definitions. But perhaps we’re not recognizing how much curation goes on in blog posts. And perhaps we should try to bring in more context and commentary to our social feeds and pure “curation” streams.
While I’m talking about definitions, consider this definition of content marketing from The Content Marketing Institute:
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Did you see it? “Curating” is included in CMI’s definition of content marketing. And I’ve just added another piece of curated content to this post.

What do you think?
Are blog posts mostly curated content? Or does that really only apply to blogs in certain industries and by certain authors? Should blog posts have more, or less, curation in them?
And are we slacking off by not adding more commentary to our curated social media posts? Are there enough benefits to that to make it worth our time?
We’d love your thoughts on this, pro or con. Tell us what you think in the comments.

And if you’d like to know how you can start blogging consistently in 30 minutes a day or less, read our eBook!

Image by Sonny Abesamis.

It is possible to build daily habits that guarantee to give you higher ranking and greater marketing success. Here are the habits you should cultivate.
Read the full article at: www.searchenginejournal.com

In his article, Neil Patel lists 5 daily habits you can (and should) start doing if you want your rankings to go up and get more results out of your content marketing efforts:

1. Write and publish one article – 1 hour per day for 1 to 2 articles per week.

2. Update one old article – 10 min per day.

3. Post a link to an article on every social media platform – 5 min per day.

4. Interact on one forum – 10 min per day.

5. Reply to one Tweet, Google+ update, Facebook post, and LinkedIn discussion, etc. – 10 min per day.

He explains exactly why you should get these 5 habits to ensure you greater results in your content marketing strategy and then gives you practical insights on how to master those habits.

This list is great and I try my best to spend about an hour doing them every day, simply because they do work. Given our experience, I’d like to talk about a sixth practice that has had a real impact on our content marketing ROI, and that I’m sure Neil would like. Let me know Neil! 🙂

90% of all the data in the world has been generated over the last two years? Faced with this huge, ever-increasing amount of data, threatened by social networks such as Facebook, search engines had to adapt or die. They found a better way of identifying quality and relevant content that genuinely addressed users’ needs. How can companies improve SEO to comply with secret algorithms that are constantly being revised by search engines?
Improve SEO by not doing SEO
That’s right! The old SEO is dead. Backlinks-only strategies are not only inefficient but condoned by search engines. As Neil Patel says, “you can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well”.
The only way to improve SEO now is to understand the new SEO: content marketing. Don’t do SEO, Search Engine Optimization like we meant it when the acronym was invented. Do content. Content that you audience cares about. Content that brings them added value. That’s how search engines feed their first page.

In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, “If you can’t measure it, you can’t improve it.”
Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We’ve taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.
The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.