Headlines matter. Here’s how to get yours right.
How much time do you put into the headlines of your content? 30 minutes? 10 minutes? Less than two minutes? For most of us, it’s probably far too little. Especially if you were to ask…
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3 strategies for making your website’s content easier to consume
If you’re spending thousands of dollars on content each year, you have to carefully consider the return you’re getting on that investment. There are a number of factors that impact ROI, but one of the…
Read MoreHow to grow your email list faster with lead magnets
Most of your first-time website visitors leave without buying. And few come back. You’d think what you just read would be a setup to deliver a lesson on how to make your website better. It’s…
Read MoreThis week in content marketing: tips, AI & video marketing
What’s better than a bit of content marketing inspiration to start the week? Here are 3 content marketing posts that I absolutely loved, and I thought it would be good to share them with you guys. Let’s go!…
Read More4 unique ways to connect with customers through content
The concept of engaging and wowing customers has never been more important than it is today. The internet – and specifically social media and blogging – has given every brand an opportunity to reach out…
Read MoreRemailing: the easiest way to get more engagement from your email list
Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were…
Read More5 tips for discovering creativity and unleashing your full writing potential
Writing – even business content writing – is very much a creative pursuit. When that sense of creativity dissolves or lapses, the content suffers. If you feel like you’re stuck with no visible escape, then…
Read MoreLeveraging customer reviews as the new social proof
Customer reviews are hard to ignore. Reviews do not only help you gain real, honest feedback about your product or service, they also strengthen your online reputation and increase your brand engagement. If you are overlooking…
Read MoreWhy content marketing works, and… why it doesn’t – free eBook
Content marketing is the only path to measurable ROI… Content marketing influencer Michael Brenner puts it this way, and we couldn’t agree more. Content marketing has never been so hot – today 80% of companies prioritize content…
Read MoreHow to create killer case studies that generate growth
Blogging plays a major role in content marketing. You need to regularly publish new blog posts to engage your audience and generate shares, backlinks, and SEO benefits. However, if you’re only focused on blogging, you’re…
Read MoreFocusing on outbound marketing? Here’s why you need content
Inbound and outbound marketing are two opposites strategies – their logic and methodology are totally different. The goal of inbound marketing is to attract your audience to you, by providing educational content that solves your…
Read More5 ways content marketing can stoke customer loyalty
Nobody wants to knock your focus. But sometimes we content marketers get so focused on creating more and more content – or getting more and more leads – that we lose sight of really important…
Read MoreHow to unify a dispersed team of content writers
Consistently developing high quality content can be expensive if you aren’t careful, which is why many businesses are turning to freelance writers as a cost-effective solution. But hiring independent contractors to handle your content needs…
Read MoreOnline advertising vs. traditional advertising for the modern marketer
Long gone are the Mad Men days of suits on Madison Avenue drumming up the next big campaign in between scotch and womanizing. The rules that applied to traditional print advertising didn’t seamlessly transition to…
Read MoreNew features on Scoop.it Content Director!
Today, about 70% of marketers still aren’t successful with their content marketing strategy. That’s why Scoop.it launched its own platform Scoop.it Content Director. The goal? To help companies produce more and better content, while maximizing…
Read MoreHow to find content for niche industries
Every business needs content. But not all industries are easy to write about. I often speak with business owners who struggle to produce enough content for their blogs, simply because there isn’t much to write…
Read MoreYear in review: our key achievements in 2016
As we’re entering 2017, we wanted to share with you a recap of what we did last year and share some thoughts on what we’ll be working on this year. 2016 was another busy year…
Read More5 signs your digital marketing strategy just isn’t working
You’ve been pouring money into your brand’s new digital marketing strategy for three months, six months, maybe even nine months…but where are the results? Are you seeing any tangible rewards? Just because you have a…
Read More5 common but easily fixed SEO mistakes
Whether you’re publishing content to generate leads, or to raise awareness of your brand, you need to get traffic to your pages. Quality traffic. Social media is good for traffic, but it actually makes up…
Read MoreMake 2017 the year of user-generated content
The demands of content marketing can be brutal. As soon as you end one campaign, another one starts. The pressure of continually coming up with fresh ideas and then actually finding the time to write…
Read More8 ways to use social media for SEO
Search engine optimization (SEO) is still one of the best ways to reach customers, regardless of a business’s target customer base. With 69 percent of customers researching online before making a purchase, it’s essential that…
Read MoreYou should not underrate the power of email newsletters in 2017
Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017.
Read More5 reasons you need to consider hiring a content marketing consultant
Has your content marketing strategy gone by the wayside? Do you lack a formal strategy altogether? If you feel like your content marketing isn’t where it needs to be, then now’s the time to get…
Read More4 examples of how brands schedule social media posts
If you want more customers, you have to find them. The simple truth is that customers won’t discover your business near as often as you want them to, so if you want to grow your…
Read MoreWant to be a successful content marketer? Do these 10 things
You want to do content marketing. Profitably. Efficiently. Without having to study it for months first. No problem. We’ve got your to-do list. These are the data-backed best practices of the most successful content marketers:…
Read MoreYour target is not on social media? You should still consider content marketing
Social networks are trendy and a lot of companies see them as a good way to gain online visibility, but some of them still limit their actions on the internet. The reason for that? “My…
Read MoreWhat to expect from content marketing in the first 90, 180 and 365 days
So you want to do content marketing. You’re going to put up a blog, start publishing once a week, and the new customers will just start pouring in. Alas, no. Alright… I suppose it is…
Read MoreAll content should convert: how to align content marketing and lead generation
Every day, every week, I meet marketers who tell me they can’t be expected to create content that will generate leads. They always have good reasons: my industry is specific, decision-making takes time, I focus…
Read MoreWhat will you ask Santa this year? The best content marketing tools for 2017 – free eBook
The holiday season is here! Yes, you are probably under pressure with all the christmas shopping. Or you still might be working on your marketing wish list. But the end of the year is also…
Read MoreDo you make any of these 10 content marketing mistakes?
The principle of content marketing is simple: Content attracts an audience and builds trust. Trust, over time, becomes sales. Making that work in the real world is harder than it sounds. That doesn’t mean it…
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