The Lean Content Marketing Blog

How to get more return on investment from content

Best Practices

10 SEO strategies that will work in 2016

10 SEO strategies that still work in 2016

SEO marketing strategies are ever-evolving because of Google’s watchful eye and changing algorithms. What can you do to stay ahead of the curve and ensure longevity on page one? Last year I gave some solid predictions for 2015 SEO strategies, but I’m here to refresh those predictions with a new post—not all of last year’s […]

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How to scale content marketing through technology: 5 essential tips from Engagio’s Jon Miller

How to scale content marketing through technology

Jon Miller, one of the most influential leaders in MarTech (founder of Marketo and now Engagio) recently hosted an informative discussion during ContentTECH, Content Marketing Institute‘s one-day virtual marketing event dedicated to content marketing technology. With so much experience and vision, Jon was able to shed some light on a few very interesting areas of content marketing, and provided […]

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How to boost inbound marketing success with content marketing, SEO and social media

Boost inbound marketing success with content marketing, SEO and social media

Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach […]

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Getting over the employee advocacy hump: 3 easy ways to get your co-workers to share your content

Getting over the employee advocacy hump- 3 ways to get your coworkers sharing your content

A couple of weeks ago, I was presenting to the marketing team of a large European company that was visiting Silicon Valley to better understand the impact of technology on their business. As I was preparing, I looked up their Twitter account: 41.7K followers. Then I looked up their LinkedIn followers: 63k. Facebook fans: 151.2k. Finally […]

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How to optimize your content marketing lifecycle for ROI – webinar with Sprout Social & Scoop.it

How to optimize your content marketing lifecycle for long term success

How long does it usually take you to write a good blog post? I’m talking about the entire process, from start to finish: the research, writing, sources, links, images, CTAs, reviewing, proofreading, publishing, etc.? We found that it can take an average of 4 to 6 hours in total. Creating good content is hard, we […]

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Content marketing analytics: how to look at the right KPIs to measure ROI (and what we learned from 20,000 conversions)

Content Marketing Analytics Framework for ROI

As we finished 2015, I looked back at our data to find out how we’ve been doing with our own content marketing. Content marketing is fundamentally human and my first source of feedback is to be constantly listening to our audience and customers. But as a data-driven marketer and entrepreneur, I find that looking at the […]

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Content marketing best practices: what we learned from 1,000+ SMB marketers

Adoption of top lean content marketing best practices by SMB marketers copy

Content marketers have no shortage of advice when it comes to best practices. The industry clearly practices what it preaches and publishes a gigantic amount of content on… how to do content right. So how do you cut through the clutter and get clarity on what’s important? Especially if you don’t have time to read […]

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How to build a valuable email list by delivering value [SPEED email, Part 2]

achieving email SPEED - part 2 - How to build a valuable email list by delivering value

As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely relevant to the solutions you provide. You see, above all, the email list you build has to be useful. Useful […]

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Getting started with email marketing – Achieving email SPEED

the-guide-getting-started-with-email-marketing

With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix lose sales opportunities. You don’t want that. If you’re new to email marketing, struggling to get traction with it, or failing to justify […]

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Announcing the survey for Scoop.it’s Annual Content Marketing Report 2016

scoop.it annual content marketing report 16

What content marketing KPIs are most businesses following? Where do marketers look for information about their jobs? What are the topics everyone should follow today?  If you have ever asked yourself these questions, you are not alone. At Scoop.it, we spend a lot of time thinking and writing about the content marketing industry. Our product is even […]

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7 rules for scaling your content marketing strategy

7 rules for scaling your content marketing strategy

Content marketing is a theoretically great strategy for any business, but referring to it that way leads to a misconception that it’s a one-size-fits all strategy. Unfortunately, that simply isn’t the case. If you’re a large corporation with hundreds of employees and strong competitors in your field, you can’t get away with making one small […]

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How to generate ROI out of your content marketing in 2016 – webinar with Buzzsumo & Scoop.it

how to generate ROI out of your content marketing in 2016

Content Marketing ROI can take time to achieve. Even with the best content and the smartest strategy, it can take weeks or months to build the right audience and see the compounding benefits that cumulate over time. So while you’re executing your content plan, how do you know whether you’re on the right track? If […]

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Best of content marketing articles, Q4 2015

Best of content marketing articles, Q4 2015

We wanted to share with you the Best Of Content Marketing articles we wrote in the past 3 months. Let us know if you like them in the comments! On track to Content Marketing ROI? Take the 5′ test We’ve created the first interactive Content Marketing ROI Grader. It takes less than 5′ to complete it […]

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What makes people click? 13 ways to write irresistible calls to action

What makes people click

“Read more now!” “Get it today!” “Get your free copy here.” If you’ve spent any time online, chances are you know why these calls-to-action (CTAs) are so effective. When it comes to CTAs, there’s a right way and a wrong way to do them and the right way is a whole lot more effective. If […]

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6 tips to be a more efficient content marketer

6 tips to be a more efficient content marketer

Busy professionals seem to always feel that there aren’t enough hours in a day to get things done. It can be easy to put your content marketing efforts off until a day when you’ll have free time available to pursue them. While you’re procrastinating, your competitors are busy deploying a full-scale content marketing strategy that […]

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Why you need a content marketing software

Why you need a content marketing software

Content marketing has a lot of moving parts. The good thing is there are a thousand ways to customize it, re-imagine it, and gain an edge on our competitors. The downside? It’s a lot to manage.

Fortunately, marketers today are way luckier than the marketers of yesteryear. We’ve got computers! We’ve got a thousand tools to create, manage and promote our content with.

The trick is to manage all those tools and the work they facilitate as nimbly and effectively as possible. This is why you need a content marketing software. You need one unifying tool or system to manage all the moving parts. Otherwise you’re working with a patchwork of systems, constantly trying to fill in the gaps between them.

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Content co-creation: what is it and how to do it

everything you need to know about content co-creation

Creating engaging content is the biggest challenge content marketers face. It beats out time constraints, limited budgets and even staffing challenges. That’s why we’re all constantly looking for ways to make content development easier. And if we can’t make it easier – or cheaper – we’re trying to make it more efficient. If you’ve been […]

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A beginner’s guide to content curation

A beginner’s guide to content curation

Never tried content curation? Not sure it could work for your business? Then this is the post for you. A beginner’s guide to content curation First things first: What is content curation? It can be as simple as sharing other peoples’ content. Nothing too complicated there, right? So if you’ve ever retweeted a tweet or shared […]

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Getting started with Content Marketing – Hubspot & Scoop.it’s complete guide

Twitter Post 4 (1)

To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality. Since 90% of all the data in the world has been generated over the last two years, search engines had to find a better way of identifying quality […]

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3 ways your brand’s online community can lift engagement

3 Ways Your Brand’s Online Community Can Lift Engagement

Achieving high engagement levels — and lifting them even higher — is one of the biggest challenges to operating a successful online community. How to keep community members active and engaged received a lot of attention in a podcast recording with Chris Hemedinger and Shelley Sessoms of SAS. Shelley and two other Community Managers report […]

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5 keys to effectively use images that complement your blogging efforts

5 keys to effectively use images that complement your blogging efforts

While finding skilled writers and editors may be paramount to your content marketing efforts, it’s critical that you don’t forget about imagery and visual content. When it comes to positioning your blog as a premier source for quality content and ideas, images go a long way in pushing you to the top. The issue is […]

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Content Marketing ROI: how to define, measure and improve content effectiveness

How B2B marketers should define, measure and improve their content effectiveness

55% of B2B marketers are unsure of the effectiveness of their content marketing. Damn… 55%! In 2015, in the age of digital and big data, we have a majority of marketers pretty much not knowing what they’re doing – or at least unable to prove it to themselves and their companies. This should stop. Now. While […]

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4 ways to use interactive content in marketing

4 ways to use interactive content in marketing

While there’s nothing wrong with standard text-based content, it’s important that businesses develop alternative methods for “spicing things up.” When used in conjunction with quality articles, blog posts, and website copy, interactive features can really enhance the entire content marketing campaign. The value of interactive content. Depending on who you ask, you’ll get different terminologies. […]

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